The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
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The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

The Danish jeweler released the next chapter of its “Be Love” campaign, which celebrates love in all its forms.

The company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.

The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

For every jeweler who tries their luck, the company will make a donation to Jewelers for Children.

The “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.

Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.

“My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.

The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

A solar-powered loose diamond holder rotates the stones to show off how they catch the light.

The retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.

The videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.

“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.