Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.
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A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.

New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.

The De Beers-owned lab-grown diamond company is rebranding and creating new collections, though its long-term future remains unclear.

The Signet Jewelers-owned banner has a new campaign and plans for store redesigns.

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

The company is poised to make a big push for natural diamonds this holiday season.

The 2025-2026 edition of “Fine Jewelry” includes 1,000 new styles with an expanded selection of lab-grown diamond jewelry.

The Swiss watchmaker has created limited-edition timepieces for all 32 National Football League teams.

The smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.

Movado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.

The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.

“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.

The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.

It is partnering with retailer Tanishq on educating salespeople, shaping the in-store experience, and a “360-degree” marketing campaign.

The jewelry retailer is eyeing expansion, increasing the number of stores it plans to open this year.

The show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.

The retailer is giving away jewelry in honor of its centennial.

The giveaway is part of the New England jeweler’s summer bridal event.

The celebrity will star in Swarovski’s holiday campaign.

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.

The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.

Shot in Canada’s Northwest Territories in winter, the campaign features actress and NDC ambassador Lily James and the Northern Lights.

Appointments can be made ahead of time for access to exclusive events.