The two industry giants are working together on a new marketing campaign.

Lenore Fedow

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

Lilian Raji

The ad aims to position platinum jewelry as ideal for everyday wear.

Lauren McLemore

The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.

Lauren McLemore

The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.

Lenore Fedow

Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.

Lenore Fedow

The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.

Natalie Francisco

Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

Emmanuel Raheb

NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”

Lauren McLemore

Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.

Emmanuel Raheb

Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.

Lauren McLemore

The miner unveiled its newest peridot cut at the recent Hong Kong show.

Lauren McLemore

Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.

Lauren McLemore

Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”

Emmanuel Raheb

The gemstone mining company’s “Celebration Sapphires” collection has launched in India.

Lauren McLemore

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

Lilian Raji

Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.

Lenore Fedow

Its new brand ambassadors, ages 7 to 17, will have some creative control over the ad campaign, called “The Collab.”

Lenore Fedow

From lab-grown diamond sales to its holiday performance, these are the key takeaways from the jeweler’s 2023 performance.

Lenore Fedow

The brand ambassadors are decked out in layered Pandora jewels, to showcase “self-expression, creative freedom, and joy.”

Lenore Fedow

The brand’s new collection, “Shell Iconelle,” features two-tone metal designs.

Lenore Fedow

True evolution often involves taking a leap of faith, Lilian Raji writes upon her return after a personally challenging year.

Lilian Raji

Now called “Loudr,” the marketing agency says it wants to rise above the noise and amplify brand voices.

Lenore Fedow

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

Lenore Fedow

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.

Emmanuel Raheb