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The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.
Zoë Kravitz is seen here in the “’Til Late” torque in 18-karat white and yellow gold with a freshwater pearl, the “’Til Late” earrings in 18-karat white gold with pearl drops, and the “’Til Late” 18-karat yellow gold ring ($56,000, $6,150, $7,250).
London—London-based brand Jessica McCormack has released its latest collection, “Rush Hour,” along with a campaign featuring brand ambassador Zoë Kravitz.
Rush Hour was designed to transform everyday workwear into a corporate chic look.
“I loved seeing Zoë in the pearl white gold [torque] with the matching earrings and then she had a gold ring,” said Jessica McCormack, founder of her eponymous brand.
“She has her own individual style [that] looks very her, and I have other clients who have different styles, and they wear it in their way, and it looks very them. [Rush Hour] can go across different styles.”
Rush Hour was designed to transform everyday workwear into a corporate chic look.
“I loved seeing Zoë in the pearl white gold [torque] with the matching earrings and then she had a gold ring,” said Jessica McCormack, founder of her eponymous brand.
“She has her own individual style [that] looks very her, and I have other clients who have different styles, and they wear it in their way, and it looks very them. [Rush Hour] can go across different styles.”
The “’Til Late” torque with an 8.01-carat, oval-shaped diamond in a Georgian style cut-down setting. The necklace uses 18-karat white gold on the exterior and yellow gold on the interior (price upon request).
From left to right, the “Double Take” ring in 18-karat white and blackened white gold with 2.53 carats of pavé diamonds ($17,000), the 18-karat yellow and white gold “Double Take” ring ($6,700), the “Triple Take” ring in 18-karat yellow and blackened white gold with 2.58 carats of pavé diamonds ($20,250), and the “’Til Late” 18-karat yellow gold ring ($7,250)
The “’Til Late” earrings (from left to right) in 18-karat white gold with a freshwater pearl drop ($6,150), in the small version with 18-karat yellow gold and a freshwater pearl drop ($4,300), and in 18-karat yellow gold with a 0.70-carat, round brilliant diamond in a blackened white gold, Georgian style cut-down setting ($22,250)
Named Rush Hour to reference the 9-to-5 workday, McCormack created the collection to “defy traditional office dress codes” with jewelry that makes a statement, said the brand.
Rather than pairing plain studs and a sensible necklace with a power suit, stylish professionals can opt for Rush Hour’s bold pieces and organic shapes, pieces versatile enough to easily translate from office wear to an evening ensemble or a casual post-work outing.
The collection includes high polished torques, bangles, earrings, and rings in mixed metals from 18-karat yellow and white gold to blackened white gold with diamond and freshwater pearl accents.
Georgian design techniques are also seen throughout the pieces, a design element that McCormack uses frequently.
“The idea is that the woman that does the rush hour and the commute... who is designing specifically for these women? If you are wearing something [that] feels like a uniform, is there a way that we can elevate it?” said McCormack.
“You can wear it for an 8 a.m. board meeting, afternoon lunch, and then out without even having to go home, because who [has] time to go home? In New York or London, we [have to] go."
Related stories will be right here …
Georgian design techniques are also seen throughout the pieces, a design element that McCormack uses frequently.
“The idea is that the woman that does the rush hour and the commute... who is designing specifically for these women? If you are wearing something [that] feels like a uniform, is there a way that we can elevate it?” said McCormack.
“You can wear it for an 8 a.m. board meeting, afternoon lunch, and then out without even having to go home, because who [has] time to go home? In New York or London, we [have to] go."
The Rush Hour collection includes 26 pieces that retail for a starting price of $3,550.
It launched on March 13 and is available on the Jessica McCormack website.
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