CollectionsMar 18, 2025
Beck Debuts New Collection as Trove’s Latest Designer-in-ResidenceCollectionsMar 19, 2025
Jessica McCormack’s New Collection Elevates Office Wear
The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.
Zoë Kravitz is seen here in the “’Til Late” torque in 18-karat white and yellow gold with a freshwater pearl, the “’Til Late” earrings in 18-karat white gold with pearl drops, and the “’Til Late” 18-karat yellow gold ring ($56,000, $6,150, $7,250).
London—London-based brand Jessica McCormack has released its latest collection, “Rush Hour,” along with a campaign featuring brand ambassador Zoë Kravitz.
Rush Hour was designed to transform everyday workwear into a corporate chic look.
“I loved seeing Zoë in the pearl white gold [torque] with the matching earrings and then she had a gold ring,” said Jessica McCormack, founder of her eponymous brand.
“She has her own individual style [that] looks very her, and I have other clients who have different styles, and they wear it in their way, and it looks very them. [Rush Hour] can go across different styles.”
Rush Hour was designed to transform everyday workwear into a corporate chic look.
“I loved seeing Zoë in the pearl white gold [torque] with the matching earrings and then she had a gold ring,” said Jessica McCormack, founder of her eponymous brand.
“She has her own individual style [that] looks very her, and I have other clients who have different styles, and they wear it in their way, and it looks very them. [Rush Hour] can go across different styles.”
The “’Til Late” torque with an 8.01-carat, oval-shaped diamond in a Georgian style cut-down setting. The necklace uses 18-karat white gold on the exterior and yellow gold on the interior (price upon request).
From left to right, the “Double Take” ring in 18-karat white and blackened white gold with 2.53 carats of pavé diamonds ($17,000), the 18-karat yellow and white gold “Double Take” ring ($6,700), the “Triple Take” ring in 18-karat yellow and blackened white gold with 2.58 carats of pavé diamonds ($20,250), and the “’Til Late” 18-karat yellow gold ring ($7,250)
The “’Til Late” earrings (from left to right) in 18-karat white gold with a freshwater pearl drop ($6,150), in the small version with 18-karat yellow gold and a freshwater pearl drop ($4,300), and in 18-karat yellow gold with a 0.70-carat, round brilliant diamond in a blackened white gold, Georgian style cut-down setting ($22,250)
Named Rush Hour to reference the 9-to-5 workday, McCormack created the collection to “defy traditional office dress codes” with jewelry that makes a statement, said the brand.
Rather than pairing plain studs and a sensible necklace with a power suit, stylish professionals can opt for Rush Hour’s bold pieces and organic shapes, pieces versatile enough to easily translate from office wear to an evening ensemble or a casual post-work outing.
The collection includes high polished torques, bangles, earrings, and rings in mixed metals from 18-karat yellow and white gold to blackened white gold with diamond and freshwater pearl accents.
Georgian design techniques are also seen throughout the pieces, a design element that McCormack uses frequently.
“The idea is that the woman that does the rush hour and the commute... who is designing specifically for these women? If you are wearing something [that] feels like a uniform, is there a way that we can elevate it?” said McCormack.
“You can wear it for an 8 a.m. board meeting, afternoon lunch, and then out without even having to go home, because who [has] time to go home? In New York or London, we [have to] go."
Related stories will be right here …
Georgian design techniques are also seen throughout the pieces, a design element that McCormack uses frequently.
“The idea is that the woman that does the rush hour and the commute... who is designing specifically for these women? If you are wearing something [that] feels like a uniform, is there a way that we can elevate it?” said McCormack.
“You can wear it for an 8 a.m. board meeting, afternoon lunch, and then out without even having to go home, because who [has] time to go home? In New York or London, we [have to] go."
The Rush Hour collection includes 26 pieces that retail for a starting price of $3,550.
It launched on March 13 and is available on the Jessica McCormack website.
More on Collections
The Latest
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals DatabaseWiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, WomenMovado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This YearCouture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
