Jessica McCormack’s New Collection Elevates Office Wear
The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

Rush Hour was designed to transform everyday workwear into a corporate chic look.
“I loved seeing Zoë in the pearl white gold [torque] with the matching earrings and then she had a gold ring,” said Jessica McCormack, founder of her eponymous brand.
“She has her own individual style [that] looks very her, and I have other clients who have different styles, and they wear it in their way, and it looks very them. [Rush Hour] can go across different styles.”
Named Rush Hour to reference the 9-to-5 workday, McCormack created the collection to “defy traditional office dress codes” with jewelry that makes a statement, said the brand.
Rather than pairing plain studs and a sensible necklace with a power suit, stylish professionals can opt for Rush Hour’s bold pieces and organic shapes, pieces versatile enough to easily translate from office wear to an evening ensemble or a casual post-work outing.
Georgian design techniques are also seen throughout the pieces, a design element that McCormack uses frequently.
“The idea is that the woman that does the rush hour and the commute... who is designing specifically for these women? If you are wearing something [that] feels like a uniform, is there a way that we can elevate it?” said McCormack.
“You can wear it for an 8 a.m. board meeting, afternoon lunch, and then out without even having to go home, because who [has] time to go home? In New York or London, we [have to] go."
The Rush Hour collection includes 26 pieces that retail for a starting price of $3,550.
It launched on March 13 and is available on the Jessica McCormack website.
The Latest

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.


The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

Supplier Spotlight Sponsored by GIA

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.