It’s the famed emerald miner’s first entirely shoppable website.
A digital campaign highlights the Bali, Indonesia-based jewelry company’s commitment to responsible practices.
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It’s inspired by the designer’s bond with her late mother and donates half of proceeds to a scholarship in her name.
Statistics and sales over the last several years have proven that men’s jewelry is now a fast-growing area of the market.
The diamond miner and seller is marketing the stones for their glow.
All six styles are priced under $2,000.
Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.
The limited-edition jewel celebrates five years of the patented Xpandable collection.