Baird Boucher joins the lab-grown diamond company.
The De Beers-owned brand also debuted a new category of high-quality lab-grown stones called “Finest.”
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Oui by Jean Dousset promises consumers better prices for bigger stones.
The 80,000-square-foot facility will be located just north of Nazareth.
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The company announced the news alongside its first-quarter results, posting strong revenue in the U.S. market.