The Swiss watchmaker takes advantage of the technology’s unique capabilities in the Carrera Plasma.
Latest in Watches
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68
Kaiser, whose illustrious career spanned decades, died suddenly on Friday.
Patek Philippe Introduces ‘Annual Calendar Travel Time’ Watch
It’s one of 12 new timepieces shown at Watches & Wonders Geneva.
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See the 5 Watches TAG Heuer Debuted for 2022
The brand released its first solar-powered watch as well as an orange version of the revamped Aquaracer and more at Watches & Wonders.
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Rolex Introduces 6 New Watches in Geneva
Unveiled at Watches & Wonders were a flowery version of the Datejust 31, a gem-set Yacht-Master 40, and more.
Rolex All Over the Oscars for Sixth Year in a Row
The popular watch brand doesn’t loan pieces for the red carpet but has been an Oscar sponsor since 2017.
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Clapton’s Rolex, Wiesenthal’s Patek Going Up for Auction
The timepieces, once belonging to men with very different public images, are part of Phillips’ upcoming watch auction in Geneva.
Hodinkee Names New CEO
Jeffery Fowler joins with years of experience in the retail, e-commerce, and luxury spaces.
Movado Launches First Calvin Klein Collection Under New Licensing Deal
The two companies teamed up after the brand ended its decades-long partnership with Swatch Group.
TAG Heuer Introduces New Connected Smartwatches
One is sporty and one is sleek. Both boast lots of new technology.
These Were the Top 5 Watch Brands of 2021 on Chrono24
Two of the brands in the top slots may come as a surprise.
Citizen Watch Revamps Boutique in NYC Macy’s with AR Display Cases
The new augmented reality cases bolstered its traffic volume and sell-through rates, Citizen said.
See the Latest Patek Philippe Releases
There are three new variations of the 5204, 5905, and 5930 timepieces.
New Citizen Campaign Shines Light on Solar Power
The “Purposeful Power” campaign will raise money for Everybody Solar, which provides solar power to nonprofits.
TAG Heuer Taps Ryan Gosling as Brand Ambassador
It’s the first brand partnership for the award-winning actor.
WatchBox to Open First US Stores Amid Expansion
The seller of pre-owned luxury watches plans to open eight new locations by the end of 2022, including five in the United States.
Movado’s New Watches Are Works of Art
They’re the result of a partnership with artist Carmen Herrera.
Jean-Claude Biver Talks Soul, Technology, and Defining a Watch Brand
The watchmaking legend was the most recent guest on “The Accutron Show” podcast.
See South Florida’s Newest Watch Destination
Goldsmith & Complications just opened in Delray Beach, Florida.
Big Lessons From the Lil Baby Watch Debacle
Gabriel Jacobs of Rafaello & Co. shares what he took away from a high-profile mistake.
Watchonista Now Has a Print Magazine
The biannual publication is available for watch enthusiasts at select points of distribution.
Tourneau Reopens NY Flagship Under Bucherer Name
The revamped store, renamed following a 2018 acquisition, will bring Bucherer’s fine jewelry collection to the U.S. for the first time.
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