Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.
Latest in Watches
Rolex to Certify Pre-Owned Watches
Retailers within its official distribution network will be able to sell the authenticated timepieces.
Watchfinder & Co. Will Launch a Marketplace Next Year
It will provide a place for select luxury watch retailers to sell their stock.
Rolex Names New Group President
A filing made in Switzerland shows Nicolas Brünschwig now holds the top position at one of the most popular brands in the world.
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Accutron Watches Has Its Very Own Whiskey
The watch brand partnered for the second time with Hudson Whiskey on a limited-edition blend.
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Bulova Celebrates Nile Rodgers’ Birthday, Marc Anthony’s Music
The watch company is partnering with both music legends on new collections.
‘Unicorn’ Cartier Cheich Watch Sells for $1.1M
One of only four in existence, it more than doubled its pre-sale estimate at the Sotheby’s Paris auction.
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The Unique Watch George Daniels Wore Daily Goes Up for Sale
It's one of only two unique wristwatches Daniels made by hand in his lifetime.
4 Takeaways from Chrono24’s Analysis of the Luxury Watch Market
The watch seller comments on future demand, how the crypto crash impacted Rolex and Patek Philippe pricing, the supply recovery, and more.
Breitling’s Latest Ambassador Is an NFL Star
Trevor Lawrence is the quarterback for the Jacksonville Jaguars.
New Oris Pilot Watches Benefit Medical Charity Wings of Hope
The timepieces are a natural fit for the humanitarian aviation organization, which brings medical aid to remote areas of the globe.
TAG Heuer Unveils Monaco Limited-Edition Timepiece
It features a purple gradient dial and black alligator strap.
Breitling Releases New SuperOcean Collection
They’re based on a classic diving watch from the 1960s and 1970s.
Diane James Joins WatchBox as Director of Strategic Brands
The watch industry veteran served as the vice president of the late Steven Kaiser’s Kaiser Time for 18 years.
Tudor Is Reintroducing the ‘Ranger’
Rolex’s sister brand is bringing back the model in honor of the 70th anniversary of the British North Greenland Expedition.
Bulova Introduces New Frank Sinatra Watches
The brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.
Tudor Opens LA Flagship Boutique
It’s located at the Westfield Century City outdoor shopping center.
Actor Jacob Elordi Is TAG Heuer’s Newest Ambassador
The “Euphoria” star is now the face of the brand’s Monaco timepiece.
Timex Launches ‘Stranger Things’ Watch Collection
With the series set in the 1980s, the company is reviving three of its watches from the decade.
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68
Kaiser, whose illustrious career spanned decades, died suddenly on Friday.
Phillips’ Geneva Watch Auction Was a White Glove Sale
It included watches once owned by human rights advocate Simon Wiesenthal and musician Eric Clapton, both selling for more than $1 million.
Kendra Scott Debuts First Watch Collection
The timepiece collection was launched ahead of the brand’s 20th anniversary.
TAG Heuer Unveils Timepiece with Lab-Grown Diamonds
The Swiss watchmaker takes advantage of the technology’s unique capabilities in the Carrera Plasma.
Patek Philippe Introduces ‘Annual Calendar Travel Time’ Watch
It’s one of 12 new timepieces shown at Watches & Wonders Geneva.
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