John Mayer Audemars Piguet
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition Watch

The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.

Kelly Yoch
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly Yoch

The Patek Philippe expert will serve as personal curator for the brand-focused company.

WatchesApr 24, 2024

The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.

Latest in Watches

Interior of TAG Heuer Boutique on Carnival Cruise Ship
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at Sea

The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.

Chrono24 watch inspection lab
WatchesApr 09, 2024
Chrono24 Debuts Pre-Owned Watch Authentication Program

The program, now live in Europe, will roll out to the U.S. this summer.

Jaeger-LeCoultre Madison Avenue NYC store
WatchesMar 28, 2024
Peek Inside Jaeger-LeCoultre’s Revamped NYC Flagship

The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.

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Rolex Oyster Perpetual Day-Date 36 with affirmations
WatchesFeb 23, 2024
Rolex to Open New Watchmaking School in Dallas

The Rolex Watchmaking Training Center will welcome its first class this fall.

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Grand Seiko New York City flagship
WatchesFeb 14, 2024
See Inside Grand Seiko’s New NYC Flagship

Located on Madison Avenue, the store is its largest in the world.

Frédéric Arnault
WatchesJan 08, 2024
LVMH Names Frédéric Arnault New CEO of Watches

The company also reshuffled its watch brand executives, naming new CEOs of TAG Heuer and Zenith.

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The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Rolex headquarters in Geneva, Switzerland
WatchesJan 04, 2024
Rolex Fined $100M in France Over Online Sales Ban

The luxury watch giant has two months to appeal the decision, which was handed down Dec. 19.

Chrono24’s Holger Felgner, Carsten Keller, and Tim Stracke
WatchesDec 14, 2023
Chrono24 Names McKinsey Exec as New CEO

Carsten Keller, who most recently worked for German e-tailer Zalando, will take the reins next year.

Universal Genève vintage ads
WatchesDec 14, 2023
Breitling Just Bought a 129-Year-Old Watch Brand

Universal Genève is a collectors’ favorite that’s been around since 1894.

Citizen’s new flagship store in North America
WatchesDec 12, 2023
Citizen’s First Multi-Brand Store in North America Is Now Open

It comes at a seemingly perfect time for the company, as watches are “hot” right now, says Citizen Watch America President Jeffrey Cohen.

Chrono24 ChronoPulse
WatchesDec 04, 2023
Chrono24 Debuts the ‘Dow Jones’ for Luxury Watches

The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.

Certified pre-owned Rolex GMT Master
WatchesNov 02, 2023
Long’s Jewelers Rolls Out Rolex Certified Pre-Owned Program

The authenticated watches will be available at two of the New England jeweler’s six locations.

Rowing Blazers x Bamford TAG Heuer Carrera
WatchesOct 18, 2023
TAG Heuer Has Teamed Up With Rowing Blazers

The Rowing Blazers x Bamford TAG Heuer Carrera is a match made in preppy heaven.

Rolex Perpetual 1908 watch
WatchesOct 05, 2023
Why Retailers Should (and Shouldn’t) Be Concerned About Rolex’s Bucherer Acquisition

Chrono24 CEO Tim Stracke and analyst Reginald Brack of Hindman Auctions shared their thoughts on Rolex’s foray into retail.

Citizen Tsuki-yomi A-T moon phase watch
WatchesSep 26, 2023
Citizen Launches the Tsuki-Yomi A-T Timepiece

According to the watchmaker, it features the first light-powered atomic timekeeping moon phase movement.

Timex ReWound video screenshot
WatchesSep 21, 2023
Timex Wants Your Old Watch

The company just rolled out “Timex Rewound,” a new takeback and resale program.

Charlize Theron in Breitling Navitimer watch campaign 2023
WatchesSep 11, 2023
Breitling Unveils 2 New Navitimer Watches at New York Fashion Week

They feature pastel and mother-of-pearl dials and lab-grown diamond accents.

Lila Moss for Calvin Klein
WatchesAug 28, 2023
Lila Moss Fronts Calvin Klein Jewelry Campaign

The model is the face of this year’s fall/winter collection.

Bucherer 1888 TimeDome store Las Vegas flagship
WatchesAug 25, 2023
Rolex to Acquire Longtime Partner Bucherer

The watch retailer, which has more than 100 stores, will keep its name and continue to run its business independently, said Rolex.

Bulova Frank Lloyd Wright Imperial Hotel watch
WatchesAug 23, 2023
Bulova’s New Frank Lloyd Wright Watch Celebrates a Tokyo Hotel

Wright designed and built the Imperial Hotel between 1913 and 1922.

Breitling Navitimer B01 Chronograph 46 U.S. Limited Edition
WatchesAug 21, 2023
Breitling’s New US-Exclusive Navitimer Is Limited to 300 Pieces

The wristwatch was introduced in 1952.

TAG Heuer Monaco Chronograph Racing Blue Limited Edition
WatchesJul 31, 2023
TAG Heuer’s Monaco Timepiece Has a New Look

The Monaco Chronograph Racing Blue Limited Edition pays homage to racecars of the late 1960s and 1970s.

2023 TAG Heuer Carrera Skipper
WatchesJul 25, 2023
After 40 Years, TAG Heuer Is Bringing Back This Sailing Watch

The sporty Carrera Skipper is a sailor’s best accessory.

Bulova Jet Star 2023 timepiece with butterscotch dial and leather strap
WatchesJul 19, 2023
Bulova Revamps 1970s Jet Star Watches

Three updated models join the watchmaker’s “Classics” collection.

Cristiano Ronaldo with Chrono24 CEO Tim Stracke
WatchesJul 14, 2023
Cristiano Ronaldo Is Now an Investor in This Watch Seller

The company is valued at more than $1 billion.

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