WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchWatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch
The new watch commemorates Pokémon’s 30th anniversary.
G-Shock’s new watch celebrates Pokémon’s 30th anniversary with design details that nod to the brand’s beloved creatures.
Jersey City, N.J.—Casio America Inc. has debuted a new G-Shock watch in honor of Pokémon’s 30th anniversary.
The GA110PKM is based on the GA110, a model known for its bold, oversized case and its three-dimensional face design.
The shock-resistant watch has an analog and digital display, a 12/24-hour time format, 200-meter water resistance, and a 1/1000th second stopwatch. It also has five daily alarms, a countdown timer, and an LED light.
The watch’s design details are inspired by the world of Pokémon.
The GA110PKM is based on the GA110, a model known for its bold, oversized case and its three-dimensional face design.
The shock-resistant watch has an analog and digital display, a 12/24-hour time format, 200-meter water resistance, and a 1/1000th second stopwatch. It also has five daily alarms, a countdown timer, and an LED light.
The watch’s design details are inspired by the world of Pokémon.
The GA110PKM features red, green, and blue details, the colors seen in the original Pokémon video games, first released in 1996.
The engraved caseback honors Pokémon’s 30th anniversary with a special logo.
The watch hands, buttons, dial, and bezel are red, green, and blue, which are the colors of the original Pokémon video games, first released in 1996.
The inset dial at 9 o'clock is a nod to a Poké Ball, used by Pokémon Trainers to catch the beloved creatures. The watch hand on this dial is designed in a Pikachu motif, arguably the most famous of all the Pokémon.
The band features 30 Pokémon as a tribute to the brand's 30-year celebration, including Pikachu, Eevee, and Mew, as well as Charmander and Squirtle.
The caseback is engraved with a special Pokémon logo to honor the 30-year milestone.
The watch’s packaging also got the Pokémon treatment, with the case shaped like a Poké Ball and an outer box that features the 30 Pokémon on the band.
The watch strap and the outer box of the watch’s packaging feature 30 Pokémon.
“This is a special timepiece celebrating 30 years of Pokémon—a great companion for all Pokémon Trainers, who continue to adventure and explore wherever they are,” said the company.
The GA110PKM retails for $270 at the G-Shock SoHo store in New York City, select jewelers, and on the G-Shock website.
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary CongressThe former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
Weekly QuizAug 27, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds General License 104B supersedes General License 104A, which was set to expire on Sept. 1.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in WatchesThe fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale ReportThe report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ NecklacesThe campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in ShanghaiIt will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious MetalsTwo suspects have been arrested in connection with the complex phone scam.
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to BuyIn her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education ScholarshipsThe annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With JewelryThe jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
