A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
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“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.

The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.

The 51 unique watches from Sotheby’s three-day sale and immersive exhibition all found buyers, with the top lot selling for $229,955.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

Breitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.

The “Series8” and “Attesa” collections will be grouped under Citizen Premier.

The upcoming “Area_51” watch sale is a collaboration with heist-out, featuring vintage and modern timepieces with futuristic designs.

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

Luxury watch dealer Anthony Farrer pleaded guilty late last year to defrauding clients in a scheme with Ponzi-type elements.

The watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.

Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.

The opening marks Tudor’s first location in Hawaii.

The retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.

More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.

Gearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.

The highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”

The offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.

The retailer has been upping its marketing spend to drive revenue growth and brand awareness.

Mike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.

The retailer’s jewelry sales doubled, with branded jewelry performing especially well.

Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.