The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
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![On Sept. 1, Julien Tornare (left), current CEO of TAG Heuer, will become CEO of Hublot. Antoine Pin, now the general manager of Bulgari’s watch business, will take over Tornare’s role as CEO of TAG Heuer. (Images courtesy of LinkedIn) Julien Tornare and Antoine Pin](https://uploads.nationaljeweler.com/uploads/b24627b34ece895ddd254bae22751fb8.jpg)
Luxury giant LVMH is reshuffling the leadership in its watches division.
![National Jeweler top 10 stories of 2024 graphic](https://uploads.nationaljeweler.com/uploads/1486f88bcf2d1d411a09d674f3bfaa62.png)
Editor-in-Chief Michelle Graff shares a rundown of the National Jeweler website’s most popular articles as we hit the halfway point of the year.
![This pocket watch that belonged to Theodore “Teddy” Roosevelt, the 26th president of the United States, has been recovered by the National Park Service and FBI after being stolen 37 years ago. Pocket watch belonging to Theodore “Teddy” Roosevelt](https://uploads.nationaljeweler.com/uploads/e3cbcf21b879e60da5c847e689f2fd4e.jpg)
It has been returned to the Sagamore Hill National Historic Site in New York nearly 40 years after being taken while on loan to a Buffalo museum.
![Formula One driver Charles Leclerc, right, recently became an investor in watch e-tailer Chrono24. He is pictured with Tim Stracke, Chrono24 founder and current chairman of the board. (Photo courtesy of Chrono24) Formula One driver Charles Leclerc, Chrono24 founder and Chairman Tim Stracke](https://uploads.nationaljeweler.com/uploads/38943e753bfe692f0fbce1070db3d77c.jpg)
Charles Leclerc and his brother, Lorenzo Leclerc, have sunk money into the watch marketplace.
![Sam Hines, left, is now Sotheby’s chairman of watches while Geoff Hess has been promoted to global head of watches. Sotheby’s watch executives Sam Hines and Geoff Hess](https://uploads.nationaljeweler.com/uploads/fd1ad4dd8f270fdded88589b6ac6d264.jpg)
Sam Hines returns to the auction house as chairman, watches, while Geoff Hess moves up to the role of global head of watches.
![Sotheby’s sold each of the 11 watches in Sylvester Stallone’s personal collection for a total of $6.7 million at its New York sale this week. Pictured here is the actor’s Patek Philippe Grandmaster Chime. Sylvester Stallone Sotheby’s watch](https://uploads.nationaljeweler.com/uploads/acfdbce3d42e921b320170754500225a.jpg)
The auction house sold all 11 watches from the “Rocky” star’s collection, with his Patek Philippe Grandmaster Chime setting a new record.
![Model Georgia May Jagger, daughter of model Jerry Hall and Rolling Stones frontman Mick Jagger, stars in a campaign for Tommy Hilfiger, a licensed brand in Movado’s portfolio. Movado’s first-quarter sales were down 6 percent. Georgia May Jagger Movado campaign](https://uploads.nationaljeweler.com/uploads/6c1490afbe8460e672ae1c219ae5d9da.jpg)
The company attributed the decline to a “challenging” retail environment.
![Sotheby’s will auction 11 watches from the personal collection of the legendary Sylvester Stallone as part of its upcoming “Important Watches” sale. Sylvester Stallone watch auction](https://uploads.nationaljeweler.com/uploads/970cfe82fa5db1751197c77f4aa47991.jpg)
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
![Rolex’s recently filed notice of opposition with the USTPO claims that Hallmark’s new crown trademark (right), which is pending registration, is “nearly identical in appearance and commercial impression” to its famous logo (left) and would cause consumer confusion if used on jewelry. Rolex and Hallmark logos](https://uploads.nationaljeweler.com/uploads/f35278f02219508cc7a88df89025dd83.jpg)
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
![Elvis Presley gifted this engraved vintage Baume & Mercier watch to his “Easy Come, Easy Go” co-star Dodie Marshall in 1967.
The back of the Baume & Mercier watch Elvis gave to Dodie Marshall](https://uploads.nationaljeweler.com/uploads/c8f76c90b938347236115331963dfc9f.jpg)
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
![Audemars Piguet has announced a new timepiece in collaboration with award-winning artist and known watch enthusiast, John Mayer. (Courtesy of Getty Images) John Mayer Audemars Piguet](https://uploads.nationaljeweler.com/uploads/a76da28ec275a781a015436d5804b5cb.jpg)
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
![Rolex debuted the first 18-karat gold version of its deep-sea divers’ watch, the Oyster Perpetual Deepsea, at Watches & Wonders Geneva. It was one of 12 introductions from the brand. (©Rolex/JVA Studios) Rolex Oyster Perpetual Deepsea in 18-karat yellow gold](https://uploads.nationaljeweler.com/uploads/af81c7c3a8fbe7d8ca4e3edca25b2489.jpg)
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
![Collectability has hired watch expert Kelly Yoch as its personal curator. Kelly Yoch](https://uploads.nationaljeweler.com/uploads/19d25bf019b8d689d547258aadbb40f8.jpg)
The Patek Philippe expert will serve as personal curator for the brand-focused company.
![Partnering with Starboard, TAG Heuer developed a sleek, modern interior with imagery that pays homage to the brand’s motorsport heritage. Interior of TAG Heuer Boutique on Carnival Cruise Ship](https://uploads.nationaljeweler.com/uploads/0a9ca904de18530baa9d3100015f2926.jpg)
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.
![Jacqueline Dimier, Audemars Piguet’s head of product design for more than two decades, designed this emerald-set car watch in 1985. The timepiece, which Sotheby’s said is probably a one-of-a-kind, sold for almost $120,000 at the “Rough Diamonds” auction. Audemars Piguet circa 1985 emerald car watch](https://uploads.nationaljeweler.com/uploads/16d8ef95e0ab0d6c5eb6980609ef8c76.jpg)
The auction house said all 24 timepieces offered in its underground sale of rare and avant-garde watches quickly found buyers.
![Watch marketplace Chrono24 has introduced a new authentication program for pre-owned watches. Chrono24 watch inspection lab](https://uploads.nationaljeweler.com/uploads/42a518ceef9c6ce21a298d7563096a8a.jpg)
The program, now live in Europe, will roll out to the U.S. this summer.
![This 18-karat gold and citrine Jaeger-LeCoultre Ref. 7295 pinky-ring watch dates to 1953 and is one of 24 lots being offered in Sotheby’s upcoming “Rough Diamonds” watch auction. The watches will be on display in Geneva Monday through Wednesday, with the sale slated to take place Thursday. Jaeger-LeCoultre citrine pinky-ring watch](https://uploads.nationaljeweler.com/uploads/68ede15a197c3373407bd81608d81c28.jpg)
The auction will take place Thursday and is underground, literally.
![Watchmaker Jaeger-LeCoultre has opened its newly revamped flagship on New York City’s Madison Avenue. Jaeger-LeCoultre Madison Avenue NYC store](https://uploads.nationaljeweler.com/uploads/c1533b9ff064fe0e54c60133e6ef44c9.jpg)
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
![Model Georgia May Jagger, daughter of model Jerry Hall and Rolling Stones frontman Mick Jagger, stars in the new campaign for Tommy Hilfiger, a licensed brand in Movado’s portfolio. Movado’s fourth-quarter and full-year sales declined. Georgia May Jagger Tommy Hilfiger ad campaign](https://uploads.nationaljeweler.com/uploads/7a8938e4113806bafbdcb6679e5456cc.jpg)
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
![Elvis Presley gave this 14-karat gold and diamond Baume & Mercier watch to actress Dodie Marshall, his co-star in the 1967 film “Easy Come, Easy Go.” It is part of Bonhams upcoming Fine Watches Online auction, which opens April 20. Gold and diamond Baume & Mercier watch Elvis gave to Dodie Marshall](https://uploads.nationaljeweler.com/uploads/55a72b596af9f3c77058e26d93924288.jpg)
Elvis gave the watch to actress Dodie Marshall after filming “Easy Come, Easy Go.”
![Each of the 11 suitcases contained 11 MoonSwatch watches, the popular timepiece that Omega and Swatch collaborated to make. Sotheby’s MoonSwatch Suitcase auction](https://uploads.nationaljeweler.com/uploads/c414b73948373bc21675c988b1f9fd6d.jpg)
The auction house sold all 11 “MoonSwatch Moonshine Gold” suitcases, donating the proceeds to eye care nonprofit Orbis International.
![This fall, Rolex will welcome the first class of students to the Rolex Watchmaking Training Center, its new, tuition-free school in Dallas. Students will learn to make and repair Rolex watches, like the Oyster Perpetual Day-Date 36 pictured here, during the 18-month course. Rolex Oyster Perpetual Day-Date 36 with affirmations](https://uploads.nationaljeweler.com/uploads/6e8905c3498ff2497efb1a642cf989d3.jpg)
The Rolex Watchmaking Training Center will welcome its first class this fall.
![Elton John owned this 18-karat gold, 40 mm Rolex Daytona with leopard-print dial and strap, a model the brand introduced at Baselworld in 2004. The bezel has 36 square-cut, cognac-colored sapphires while the hoods between the lugs are set with 48 brilliant-cut diamonds. (Photo courtesy of Christie’s) Elton John’s leopard print Rolex Daytona watch](https://uploads.nationaljeweler.com/uploads/a78716fc8ce0cded3de03c193d609261.jpg)
Two Cartier watches also topped their estimates at Christie’s “The Collection of Sir Elton John: Goodbye Peachtree Road” evening sale.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/54d686dae9620e2277d4f6630545b474.jpg)
Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.