Lagos Founder Steven Lagos Steps Down as CEO
Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Keith Rolfe, the company’s chief financial officer and chief operating officer, has been appointed president and CEO of the jewelry brand.
Steven Lagos will continue to serve as executive chairman, creative director, and innovation officer, overseeing the brand’s creative vision and heritage, product innovation, and design leadership.
“Nearly 50 years ago, I founded Lagos with a vision to create a lasting luxury brand built on creativity, craftsmanship, and enduring customer relationships,” Steven Lagos said.
“One of the most important responsibilities of a founder is preparing the company for its future. Keith has been an exceptional leader, trusted partner, and steward of our business. I have complete confidence in his ability to lead Lagos into its next chapter.”
In his new role, Rolfe will oversee strategy, operations, financial performance, organizational leadership, customer growth, and enterprise decision-making.
“I am honored to lead our legacy brand and to continue working closely with Steven to advance its growth,” said Rolfe.
“Together, we will ensure that Lagos remains strong, dynamic, and well positioned for long-term success.”
He will oversee day-to-day leadership and management of the company, guiding Lagos through its next phase of growth and organizational development, said the company.
The transition also means expanded responsibilities across the executive leadership team, the company said, as it continues to develop its leadership and organizational effectiveness.
“This is not a change in who we are,” Steven Lagos said. “It is a strengthening of how we lead. Our commitment to our customers, our partners, our employees, and the values that have guided Lagos since 1977 remain unchanged.”
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