ColumnistsJan 18, 2023
The Smart Lab: How To Prepare for Valentine’s Day

Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.

ColumnistsJan 10, 2023
Squirrel Spotting: A Blueprint for Building Sales Plans for the New Year

Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.

ColumnistsJan 24, 2023

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

Latest in Columnists

ColumnistsJan 04, 2023
The Smart Lab: These Will Be the Big Digital Marketing Trends in 2023

Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.

ColumnistsDec 13, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost Sales

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

ColumnistsNov 15, 2022
Creative Connecting: Managing Customers’ Expectations During the Custom Design Process

A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.

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Full Disclosure at Your Fingertips

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

ColumnistsNov 08, 2022
The Smart Lab: Last-Minute Tips to Boost Black Friday Jewelry Sales

It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.

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ColumnistsNov 01, 2022
10 Sales Tips for the Holiday Season

Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.

ColumnistsOct 19, 2022
The PR Adviser: The 4 Superheroes of the Customer Journey

Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.

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Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

ColumnistsOct 12, 2022
The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store Events

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

ColumnistsSep 20, 2022
The Smart Lab: 5 Holiday Shopping Predictions for 2022

From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.

ColumnistsSep 14, 2022
On Data: Retailing in a Recession

Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.

ColumnistsSep 07, 2022
Squirrel Spotting: Price Has Nothing to Do With Value

Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

ColumnistsAug 30, 2022
The Power of Collaboration, From All Perspectives

Kendra Bridelle and Ashley Davis Sigman share both the brand and retailer outlook on what “working together” really means.

ColumnistsAug 23, 2022
The Smart Lab: How To Plan An Effective E-Newsletter Strategy

Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.

ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining Talent

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This Year

Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.

ColumnistsAug 02, 2022
Why Passing on Lab-Grown Diamonds Might Be a Risky Bet

Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.

ColumnistsJul 27, 2022
How to Plan, Promote and Present a Livestream Selling Event

Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.

ColumnistsJul 12, 2022
The Smart Lab: 7 Steps for Building a Brand Advocacy Program

They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.

ColumnistsJul 05, 2022
Navigating the Headwinds: Is Your Business Ready?

Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.

ColumnistsJun 28, 2022
The PR Adviser: Why Should Someone Buy From You?

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

ColumnistsJun 21, 2022
State of the Majors 2022: Reflections on Resilience

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

ColumnistsJun 14, 2022
The Smart Lab: The Importance of Page Speed Optimization

A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.

ColumnistsJun 07, 2022
3 Keys to a Successful Retailer-Brand Partnership

Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.

ColumnistsJun 03, 2022
PR 101: What Editors Want (and Need) in a Press Kit

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

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