National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsMay 23, 2023
Squirrel Spotting: The Case of the Pricey Repair

When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.

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ColumnistsMay 16, 2023
PR 101: What Editors Want (and Need) in a Press Kit

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

ColumnistsMar 07, 2023

From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.

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Columnists Duvall O'Steen and Jen Cullen Williams
ColumnistsMay 09, 2023
Creative Connecting: The Dos & Donts of Pre-Trade Show Marketing

Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.

National Jeweler columnist Peter Smith
ColumnistsApr 25, 2023
6 Customer Myths That Might Be Holding Salespeople Back

Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.

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ColumnistsApr 18, 2023
Email Marketing for Mother’s Day: How to Create a Campaign That Converts

Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.

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Extraordinary Italian Jewelry at the 2023 Las Vegas Jewelry Shows

More than 130 Made in Italy Manufacturers will be exhibiting at JCK Las Vegas and Couture under the Extraordinary Italian Jewelry banner.

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ColumnistsApr 11, 2023
Creative Connecting: Are You Unintentionally Lying to Your Customers?

Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.

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ColumnistsMar 21, 2023
Squirrel Spotting: Customer Retention Mindset—The New CRM

With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.

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ColumnistsMar 14, 2023
On Data: How Did Independent Jewelers Do in January and February?

Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.

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ColumnistsMar 01, 2023
Squirrel Spotting: Human Connection and the Retail Experience

A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.

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ColumnistsFeb 22, 2023
The Ultimate Guide to Growing Your Instagram Account From Scratch

Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.

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ColumnistsFeb 14, 2023
Squirrel Spotting: Examining Retail’s Uneasy Relationship With Brands

Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.

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ColumnistsFeb 07, 2023
Creative Connecting: Top Social Media Tools for 2023

Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.

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ColumnistsJan 31, 2023
Squirrel Spotting: How About a Word for the New Year?

It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.

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ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

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ColumnistsJan 18, 2023
The Smart Lab: How To Prepare for Valentine’s Day

Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.

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ColumnistsJan 10, 2023
Squirrel Spotting: A Blueprint for Building Sales Plans for the New Year

Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.

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ColumnistsJan 04, 2023
The Smart Lab: These Will Be the Big Digital Marketing Trends in 2023

Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.

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ColumnistsDec 13, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost Sales

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

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ColumnistsNov 15, 2022
Creative Connecting: Managing Customers’ Expectations During the Custom Design Process

A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.

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ColumnistsNov 08, 2022
The Smart Lab: Last-Minute Tips to Boost Black Friday Jewelry Sales

It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.

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ColumnistsNov 01, 2022
10 Sales Tips for the Holiday Season

Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.

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ColumnistsOct 19, 2022
The PR Adviser: The 4 Superheroes of the Customer Journey

Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.

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ColumnistsOct 12, 2022
The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

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ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store Events

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

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ColumnistsSep 20, 2022
The Smart Lab: 5 Holiday Shopping Predictions for 2022

From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.

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ColumnistsSep 14, 2022
On Data: Retailing in a Recession

Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.

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ColumnistsSep 07, 2022
Squirrel Spotting: Price Has Nothing to Do With Value

Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

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