Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
Columnists
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. Peter Smith](https://uploads.nationaljeweler.com/uploads/ec804530ccb1f9f03dc4bf4774feb409.jpg)
From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.
Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
Latest in Columnists
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/bec7295a7f478778b1c196e6d81e7cd9.jpg)
In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/291907a2143b601916626b3326bf8fac.jpg)
Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/d6d23a39bf1391f0ba5ae9f7684c5182.jpg)
Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.
![IGI BTYB National Jeweler Imagery-01.jpg](https://uploads.nationaljeweler.com/uploads/35d7374176c5c5efe26fa75fe449b136.jpg)
IGI can surpass your expectations when it comes to elevating your brand, protecting your business, training staff and more.
![Sherry Smith is director of business development at Edge Retail Academy, the leading jewelry business consulting and data aggregation firm. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/c1473370cce3614a6148e6e206451bc5.jpg)
Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/25d49665ae1a2332b50e2c593a6ad8f9.jpg)
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/2d34eb72f4e87d9c09959599dd33ddcf.jpg)
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
![Untitled design.jpg](https://uploads.nationaljeweler.com/uploads/583fbcb2bb839782810080debef35d3c.jpg)
As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/308325aea121f737c3a9e709fe99a89e.jpg)
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/8c5939050e5b0257450d5e5bf0f5067a.jpg)
Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. National Jeweler columnists Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/3f78c1df0dba3a087154d991f0bb8464.jpg)
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/b84f846bf0210c3e57738903782b92a4.jpg)
Lilian Raji offers advice to a business owner who is having trouble crossing the finish line with customers.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/41d019e18a793e5675f1ec88b1ea5763.jpg)
Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/8c41f2b0f8190f2d99c10def004cf759.jpg)
Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.
![Sherry Smith is the director of business development at Edge Retail Academy, the leading jewelry business consulting and data aggregation firm. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/b800e106d7a4af0867459d8e375b4b03.jpg)
Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/54d686dae9620e2277d4f6630545b474.jpg)
Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.
![Pat Henneberry is a strategic consultant, speaker, and trainer. She can be reached via email at pat@pathenneberry.com or via her website, PatHenneberry.com. National Jeweler columnist Pat Henneberry](https://uploads.nationaljeweler.com/uploads/fd76349dd6f40361c42c5d1b1c1448f2.jpg)
From personalization to consistency, Pat Henneberry breaks down the keys to keeping high-end clients coming back.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/abcb117d8a493a73eb86a25caad8b6ce.jpg)
True evolution often involves taking a leap of faith, Lilian Raji writes upon her return after a personally challenging year.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/77eae45d8b1bc9a76b1de6f82a6b3584.jpg)
Peter Smith is optimistic, particularly for jewelers who do these three things well.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/4df353ab37e9c2cb2d3cea95ce11c7ae.jpg)
Sherry Smith breaks down the final results for the month of December as well as for the full year.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/4f8968794eb6a11ccc017c90fe2f4046.jpg)
Peter Smith has picked a dozen of his favorite expressions to help readers start the new year off right.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/64c880bfec1dcb2c534e6bdbb224d07e.jpg)
The first 21 days of the month revealed surprising shifts in consumer behavior, Sherry Smith says.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/68421ad7aefd08b4485179541beba725.jpg)
Independent jewelers’ sales increased 1 percent from Dec. 7-14 and some interesting trends emerged, Sherry Smith writes.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/ef4b40241906151850c621facf903384.jpg)
Sherry Smith dishes on bridal versus fashion diamond jewelry sales and the “unexpected heroes” of the first week of the month.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/e54b41b2f018430d165bb865b467cbe7.jpg)
Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. Smart Age Solutions founder and CEO Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/8f8f7b52ecf881833705f93d0ff9a1a0.jpg)
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/43399771a77940b42686e7acd4360dd0.jpg)
From showing three items to asking the big question, Peter Smith gives tips for promoting a positive sales atmosphere this holiday season.
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