ColumnistsNov 16, 2021
Reddit 101: How Jewelers Can Engage With Younger Customers

In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.

ColumnistsNov 10, 2021
The Smart Lab: 5 Marketing Mistakes to Avoid This Holiday Season

Jewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.

ColumnistsOct 21, 2021

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

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ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?

A question from an astute young relative has Peter Smith pondering this question in his latest column.

ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text

In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.

ColumnistsOct 05, 2021
The Smart Lab: 7 Ways Social Media Impacts Your Jewelry Business

Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.

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Is “The Show” Over? Is Retail Dead?

The state of retail is changing, but the traditional retail experience could still live on.

ColumnistsSep 08, 2021
The Smart Lab: 5 Reasons Why You Need a Digital Marketing Strategy

Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.

Weekly QuizNov 23, 2021
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ColumnistsAug 17, 2021
Creative Connecting: How to Handle Disclosures

Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.

ColumnistsAug 10, 2021
The Smart Lab: The Ultimate Guide to Promoting Your New Website

Recently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.

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ColumnistsAug 03, 2021
Squirrel Spotting: 5 More Pointers From ‘The Sales Minute’

Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.

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