Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.
Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.
Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
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Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.
From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.
Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.
De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.
From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.
Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.
Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.
The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.
Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.
Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.
Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.
After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.
Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.