An incorrect AI-generated ad or product description can cost your store valuable consumer trust.

Emmanuel Raheb

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Peter Smith

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Jennifer Shaheen

The GIA Jewelry Report helps retailers answer customer questions with independent, science-based information from GIA—all in one report.

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

Sherry Smith

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Peter Smith

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Emmanuel Raheb

With over 50 years experience in the trade, DSF Antique Jewelry offers quality, craftsmanship, condition, and remarkable variety.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

Jennifer Shaheen

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Peter Smith

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Peter Smith

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Sherry Smith

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

Sherry Smith

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Peter Smith

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Emmanuel Raheb

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Peter Smith

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Emmanuel Raheb

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Sherry Smith

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Peter Smith

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Edahn Golan

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Peter Smith

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Peter Smith

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Emmanuel Raheb

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Sherry Smith

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

Peter Smith

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Emmanuel Raheb