ColumnistsJul 27, 2022
How to Plan, Promote and Present a Livestream Selling Event

Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.

ColumnistsJul 12, 2022
The Smart Lab: 7 Steps for Building a Brand Advocacy Program

They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.

ColumnistsAug 02, 2022

Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.

Latest in Columnists

ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This Year

Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.

ColumnistsJul 05, 2022
Navigating the Headwinds: Is Your Business Ready?

Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.

ColumnistsJun 28, 2022
The PR Adviser: Why Should Someone Buy From You?

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

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3 Powerful Ways to Differentiate Your Diamond Business

Differentiate your business by creating a new and better diamond shopping experience.

ColumnistsJun 21, 2022
State of the Majors 2022: Reflections on Resilience

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

Weekly QuizAug 11, 2022
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ColumnistsJun 14, 2022
The Smart Lab: The Importance of Page Speed Optimization

A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.

ColumnistsJun 07, 2022
3 Keys to a Successful Retailer-Brand Partnership

Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.

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The American Mined™ Collection: Ethical Sourcing That Matters

Rio Grande provides a pathway to responsibly sourced gemstones.

ColumnistsJun 03, 2022
PR 101: What Editors Want (and Need) in a Press Kit

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

ColumnistsMay 31, 2022
Squirrel Spotting: Growing Your Business When Unit Sales Peak

Discount less and sell more expensive products, Peter Smith writes.

ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved

Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.

ColumnistsMay 03, 2022
Squirrel Spotting: A View From a ‘Between-Jobs Guy’

Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.

ColumnistsApr 26, 2022
Squirrel Spotting: Leadership, and Why We Might Be Getting It Wrong

Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.

ColumnistsApr 13, 2022
Squirrel Spotting: Johnny Cash Was a Salesman

Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.

ColumnistsApr 05, 2022
The Smart Lab: How To Take Advantage of ‘Google My Business’

Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.

ColumnistsMar 29, 2022
Creative Connecting: How To Adapt to the Apple Privacy Updates

Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.

ColumnistsMar 22, 2022
Squirrel Spotting: Whiteboarding—A Love Affair

Peter Smith shares how a whiteboard can transform a team.

ColumnistsMar 16, 2022
The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

ColumnistsMar 08, 2022
On Data: 2021 Ended on a High Note, But ...

Last year was great and 2022 has started out strong, but, Sherry Smith notes, myriad factors could impact sales going forward.

ColumnistsMar 01, 2022
Creative Connecting: The Digital Sourcing Revolution

Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.

ColumnistsFeb 08, 2022
Squirrel Spotting: The Sales Boom Has Been a Blast, Now What?

What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.

ColumnistsFeb 03, 2022
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day

Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.

ColumnistsJan 25, 2022
The Smart Lab: The Benefits of Live Shopping Events

Emmanuel Raheb lists four reasons to host one, starting with live shopping lets small jewelry stores compete with larger companies.

ColumnistsJan 18, 2022
The PR Adviser: Getting Back Up After You Fall

National Jeweler’s resident PR adviser Lilian Raji returns with thoughts on the importance of never giving up and continuing to evolve.

ColumnistsJan 11, 2022
Creative Connecting: Social Media Listening Tips & Tools for Jewelers

In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.

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