National Jeweler columnist Lilian Raji
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve Done

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

National Jeweler columnist Peter Smith
ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire Brands

Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.

ColumnistsApr 02, 2024

Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.

Latest in Columnists

National Jeweler columnist Emmanuel Raheb
ColumnistsMay 28, 2024
The Smart Lab: How to Effectively Navigate Jewelry Brand Requests

Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.

National Jeweler columnist Sherry Smith
ColumnistsMay 21, 2024
Successful Vendor Relationships: A Win-Win Approach

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.

National Jeweler columnist Emmanuel Raheb
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s Day

Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

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IGI can surpass your expectations when it comes to elevating your brand, protecting your business, training staff and more.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

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National Jeweler columnist Lilian Raji
ColumnistsMar 12, 2024
The PR Adviser: Closing Sales and Following Up

Lilian Raji offers advice to a business owner who is having trouble crossing the finish line with customers.

National Jeweler columnist Emmanuel Raheb
ColumnistsMar 05, 2024
The Smart Lab: 4 Strategies for Year-Round Marketing Success

Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”

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The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

National Jeweler columnist Lilian Raji
ColumnistsFeb 27, 2024
The PR Adviser: Leveraging Those Early Victories

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

National Jeweler columnist Sherry Smith
ColumnistsFeb 21, 2024
On Data: January Was a ‘Mixed Bag’ for Independent Jewelers

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2024
Squirrel Spotting: Life After Rolex

Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.

National Jeweler columnist Pat Henneberry
ColumnistsJan 30, 2024
Coach’s Corner: 7 Things Luxury Customers Expect

From personalization to consistency, Pat Henneberry breaks down the keys to keeping high-end clients coming back.

National Jeweler columnist Lilian Raji
ColumnistsJan 23, 2024
The PR Adviser: Don’t Be Afraid to Fly

True evolution often involves taking a leap of faith, Lilian Raji writes upon her return after a personally challenging year.

National Jeweler columnist Peter Smith
ColumnistsJan 18, 2024
Squirrel Spotting: What Will 2024 Look Like for Independent Retailers?

Peter Smith is optimistic, particularly for jewelers who do these three things well.

National Jeweler columnist Sherry Smith
ColumnistsJan 09, 2024
On Data: The Top-Performing Jewelry Categories in 2023

Sherry Smith breaks down the final results for the month of December as well as for the full year.

National Jeweler columnist Peter Smith
ColumnistsJan 02, 2024
12 Quotes to Start 2024 on a Positive Note

Peter Smith has picked a dozen of his favorite expressions to help readers start the new year off right.

National Jeweler columnist Sherry Smith
ColumnistsDec 28, 2023
On Data: In December, A Tale of Two Markets

The first 21 days of the month revealed surprising shifts in consumer behavior, Sherry Smith says.

National Jeweler columnist Sherry Smith
ColumnistsDec 21, 2023
On Data: Subdued Sales in the Second Week of December

Independent jewelers’ sales increased 1 percent from Dec. 7-14 and some interesting trends emerged, Sherry Smith writes.

National Jeweler columnist Sherry Smith
ColumnistsDec 13, 2023
On Data: Independent Jewelers Shine Bright in Early December

Sherry Smith dishes on bridal versus fashion diamond jewelry sales and the “unexpected heroes” of the first week of the month.

National Jeweler columnist Sherry Smith
ColumnistsDec 06, 2023
On Data: How Are Independents Doing So Far This Holiday Season?

Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.

National Jeweler columnist Peter Smith
ColumnistsNov 14, 2023
Squirrel Spotting: 11 Sales Thoughts for the Season

From showing three items to asking the big question, Peter Smith gives tips for promoting a positive sales atmosphere this holiday season.

National Jeweler columnist Peter Smith
ColumnistsOct 11, 2023
The ‘Up System’ in Retail: Foolish or Fair?

Does having salespeople take turns waiting on customers make sense for jewelers, their employees, or their customers? Peter Smith opines.

National Jeweler columnist Peter Smith
ColumnistsAug 29, 2023
Squirrel Spotting: Non-Verbal Cues Say So Much

Peter Smith mines the psychology of disgust for insight on the messages we communicate through body language.

Duvall O’Steen and Jen Cullen Williams
ColumnistsJul 18, 2023
Creative Connecting: Why Jewelers Should Try Threads

Will Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJun 20, 2023
Squirrel Spotting: Not Head-Counting Is a Head Scratcher

Peter Smith can’t understand why retailers don’t want to know when people are coming into their store and if they are buying.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJun 13, 2023
Squirrel Spotting: Own Your Customer Experience

When something goes wrong, fix the problem instead of blaming your employer or a fellow employee, Peter Smith writes.

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