ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

ColumnistsMay 03, 2022
Squirrel Spotting: A View From a ‘Between-Jobs Guy’

Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.

ColumnistsMay 10, 2022

Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.

Latest in Columnists

ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

ColumnistsApr 26, 2022
Squirrel Spotting: Leadership, and Why We Might Be Getting It Wrong

Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.

ColumnistsApr 13, 2022
Squirrel Spotting: Johnny Cash Was a Salesman

Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.

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3 Reasons to Offer Estate Buying at Your Store

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

ColumnistsApr 05, 2022
The Smart Lab: How To Take Advantage of ‘Google My Business’

Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.

Weekly QuizMay 19, 2022
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ColumnistsMar 29, 2022
Creative Connecting: How To Adapt to the Apple Privacy Updates

Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.

ColumnistsMar 22, 2022
Squirrel Spotting: Whiteboarding—A Love Affair

Peter Smith shares how a whiteboard can transform a team.

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Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

ColumnistsMar 16, 2022
The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

ColumnistsMar 08, 2022
On Data: 2021 Ended on a High Note, But ...

Last year was great and 2022 has started out strong, but, Sherry Smith notes, myriad factors could impact sales going forward.

ColumnistsMar 01, 2022
Creative Connecting: The Digital Sourcing Revolution

Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.

ColumnistsFeb 08, 2022
Squirrel Spotting: The Sales Boom Has Been a Blast, Now What?

What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.

ColumnistsFeb 03, 2022
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day

Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.

ColumnistsJan 25, 2022
The Smart Lab: The Benefits of Live Shopping Events

Emmanuel Raheb lists four reasons to host one, starting with live shopping lets small jewelry stores compete with larger companies.

ColumnistsJan 18, 2022
The PR Adviser: Getting Back Up After You Fall

National Jeweler’s resident PR adviser Lilian Raji returns with thoughts on the importance of never giving up and continuing to evolve.

ColumnistsJan 11, 2022
Creative Connecting: Social Media Listening Tips & Tools for Jewelers

In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.

ColumnistsJan 04, 2022
The Smart Lab: 4 Online Shopping Predictions for 2022

Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.

ColumnistsDec 29, 2021
On Data: The Third Week of December

Sherry Smith shares independent jewelers’ sales figures for the third week of the month.

ColumnistsDec 21, 2021
Year-End Review: 2021’s New Social Media Features for Engagement, Commerce

Duvall O’Steen and Jen Cullen Williams share the latest and greatest social media tools and features jewelers can take advantage of in 2022.

ColumnistsDec 16, 2021
On Data: The Second Week of December

Sherry Smith shares the numbers on independent jewelers’ sales from Dec. 8 to 14.

ColumnistsDec 14, 2021
On Data: The First 7 Days of December

Sherry Smith shares data on independent jewelers’ sales for the first week of the month.

ColumnistsDec 07, 2021
On Data: Jewelry Sales Soared in November

All categories showed strength, but diamonds led the way, Sherry Smith writes in her latest column.

ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?

A question from an astute young relative has Peter Smith pondering this question in his latest column.

ColumnistsNov 16, 2021
Reddit 101: How Jewelers Can Engage With Younger Customers

In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.

ColumnistsNov 10, 2021
The Smart Lab: 5 Marketing Mistakes to Avoid This Holiday Season

Jewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text

In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.

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