ColumnistsJun 01, 2021
The Smart Lab: How To Increase Your E-Commerce Sales for Father’s Day

Marketing the jewelry you have to offer for dad’s special day needs to start right now, Emmanuel Raheb writes.

ColumnistsMay 18, 2021
Creative Connecting: Why Jewelers Should Be More Active on YouTube

A strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.

ColumnistsMay 04, 2021

Peter Smith says customer budgets are rarely a true indicator of what they are willing to, or likely will, spend.

Latest in Columnists

ColumnistsJun 15, 2021
Your Company Has a Culture, Whether You Know It or Not

So why not make it one filled with happy, productive employees, Sherry Smith asks in her latest column.

ColumnistsMay 11, 2021
The Smart Lab: Everything You Need to Know About Social Media Shopping

Smart Age Solutions’ Emmanuel Raheb touches on the social commerce opportunities available to help grow your business.

ColumnistsApr 20, 2021
Creative Connecting: You Need to Listen to This

Duvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.

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Is Men’s Jewelry an Untapped Category for Retailers?

Statistics and sales over the last several years have proven that men’s jewelry is now a fast-growing area of the market.

ColumnistsApr 08, 2021
On Data: Examining Jewelry Sales in March

In her latest column, Sherry Smith weighs March 2021 against March 2019 to give a more accurate picture of how jewelry is performing.

Weekly QuizMay 20, 2021
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ColumnistsMar 18, 2021
Creative Connecting: The Best Apps for Social Media Marketing

Duvall O’Steen and Jen Cullen Williams compile a list of tools to make content creation easier and more effective.

ColumnistsFeb 23, 2021
On Data: All About Valentine’s Day Jewelry Sales

V-Day was sweet for jewelers this year, and it has independent jewelers off to a strong start in 2021.

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How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

ColumnistsFeb 16, 2021
Creative Connecting: Recruiting and Job Hunting on Social Media

Need to find top talent, or looking for a new opportunity for yourself? Duvall O’Steen and Jen Cullen Williams outline best practices for doing so on social media.

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