ColumnistsNov 15, 2022
Creative Connecting: Managing Customers’ Expectations During the Custom Design Process

A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.

ColumnistsNov 01, 2022
10 Sales Tips for the Holiday Season

Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.

ColumnistsNov 08, 2022

It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.

Latest in Columnists

ColumnistsOct 19, 2022
The PR Adviser: The 4 Superheroes of the Customer Journey

Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.

ColumnistsOct 12, 2022
The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store Events

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

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How To Buy Colored Gemstones

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ColumnistsSep 20, 2022
The Smart Lab: 5 Holiday Shopping Predictions for 2022

From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.

Weekly QuizDec 01, 2022
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ColumnistsSep 14, 2022
On Data: Retailing in a Recession

Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.

ColumnistsSep 07, 2022
Squirrel Spotting: Price Has Nothing to Do With Value

Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

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Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

ColumnistsAug 30, 2022
The Power of Collaboration, From All Perspectives

Kendra Bridelle and Ashley Davis Sigman share both the brand and retailer outlook on what “working together” really means.

ColumnistsAug 23, 2022
The Smart Lab: How To Plan An Effective E-Newsletter Strategy

Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.

ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining Talent

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This Year

Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.

ColumnistsAug 02, 2022
Why Passing on Lab-Grown Diamonds Might Be a Risky Bet

Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.

ColumnistsJul 27, 2022
How to Plan, Promote and Present a Livestream Selling Event

Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.

ColumnistsJul 12, 2022
The Smart Lab: 7 Steps for Building a Brand Advocacy Program

They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.

ColumnistsJul 05, 2022
Navigating the Headwinds: Is Your Business Ready?

Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.

ColumnistsJun 28, 2022
The PR Adviser: Why Should Someone Buy From You?

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

ColumnistsJun 21, 2022
State of the Majors 2022: Reflections on Resilience

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

ColumnistsJun 14, 2022
The Smart Lab: The Importance of Page Speed Optimization

A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.

ColumnistsJun 07, 2022
3 Keys to a Successful Retailer-Brand Partnership

Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.

ColumnistsJun 03, 2022
PR 101: What Editors Want (and Need) in a Press Kit

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

ColumnistsMay 31, 2022
Squirrel Spotting: Growing Your Business When Unit Sales Peak

Discount less and sell more expensive products, Peter Smith writes.

ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved

Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.

ColumnistsMay 03, 2022
Squirrel Spotting: A View From a ‘Between-Jobs Guy’

Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.

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