Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

Peter Smith

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Emmanuel Raheb

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Peter Smith

‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

Emmanuel Raheb

Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.

Peter Smith

Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.

For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

Emmanuel Raheb

Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.

Emmanuel Raheb

In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.

Peter Smith

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Lilian Raji

From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.

Peter Smith

Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.

Emmanuel Raheb

Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.

Peter Smith

Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.

Emmanuel Raheb

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.

Sherry Smith

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

Lilian Raji

Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.

Peter Smith

Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

Emmanuel Raheb

Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.

Emmanuel Raheb

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Lilian Raji offers advice to a business owner who is having trouble crossing the finish line with customers.

Lilian Raji

Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”

Emmanuel Raheb

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

Lilian Raji

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

Sherry Smith

Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.

Peter Smith