Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.
Columnists

Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.
Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.
Latest in Columnists

Smith explores why a qualified candidate might still not be right for the job.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.


Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Supplier Spotlight Sponsored by GIA

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.

Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.

Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.

In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.

Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.

Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.

Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.
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