Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.
Columnists
Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.
From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.
Latest in Columnists
Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.
Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.
Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.
Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.
Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
Lilian Raji offers advice to a business owner who is having trouble crossing the finish line with customers.
Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.
Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.
Peter Smith shares advice from independent jewelers who used losing this cornerstone brand as a catalyst for reinvention.
From personalization to consistency, Pat Henneberry breaks down the keys to keeping high-end clients coming back.
True evolution often involves taking a leap of faith, Lilian Raji writes upon her return after a personally challenging year.
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