Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.

Lilian Raji

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

Emmanuel Raheb

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

Give your customers the full gemstone buying experience by using the 6C's.

From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.

Emmanuel Raheb

Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.

Sherry Smith

Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

Peter Smith

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

Kendra Bridelle and Ashley Davis Sigman share both the brand and retailer outlook on what “working together” really means.

Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.

Emmanuel Raheb

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Peter Smith

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

Lilian Raji

Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.

Sherry Smith

Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.

Peter Smith

Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.

They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.

Emmanuel Raheb

Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.

Peter Smith

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

Lilian Raji

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

Peter Smith

A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.

Emmanuel Raheb

Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

Discount less and sell more expensive products, Peter Smith writes.

Peter Smith

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

Lilian Raji

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

Emmanuel Raheb

Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.

Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.

Peter Smith