Does having salespeople take turns waiting on customers make sense for jewelers, their employees, or their customers? Peter Smith opines.

Peter Smith

Peter Smith mines the psychology of disgust for insight on the messages we communicate through body language.

Peter Smith

Peter Smith can’t understand why retailers don’t want to know when people are coming into their store and if they are buying.

Peter Smith

Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.

When something goes wrong, fix the problem instead of blaming your employer or a fellow employee, Peter Smith writes.

Peter Smith

Many times, customers walk away without buying because of this one thing salespeople neglect to do, Peter Smith writes.

Peter Smith

When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.

Peter Smith

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.

Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.

Peter Smith

Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.

Emmanuel Raheb

Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.

With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.

Peter Smith

Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.

Sherry Smith

From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.

Emmanuel Raheb

A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.

Peter Smith

Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.

Emmanuel Raheb

Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.

Peter Smith

Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.

It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.

Peter Smith

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

Sherry Smith

Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.

Emmanuel Raheb

Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.

Peter Smith

Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.

Emmanuel Raheb

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

Emmanuel Raheb

A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.