National Jeweler columnist Peter Smith
ColumnistsFeb 25, 2025
Peter Smith: Here’s What I Think

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.

National Jeweler columnist Sherry Smith
ColumnistsJan 22, 2025
On Data: How Did Independent Jewelers Fare in 2024?

Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.

ColumnistsMar 04, 2025

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Latest in Columnists

National Jeweler columnist Peter Smith
ColumnistsMar 18, 2025
Peter Smith: The Importance of Culture in Hiring

Smith explores why a qualified candidate might still not be right for the job.

Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 11, 2025
Creative Connecting: How to Pose on the Red Carpet

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Emmanuel Raheb
ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on Pinterest

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

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The Heart of the Industry: Giving Bench Jewelers the Recognition They Deserve

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

Peter Smith
ColumnistsFeb 12, 2025
Peter Smith: 9 Store Manager Archetypes

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

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National Jeweler columnist Peter Smith
ColumnistsJan 21, 2025
Peter Smith: Sales Training’s Dirty Little Secret

Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.

Jewelry designer and National Jeweler guest columnist Jules Kim
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and Industry

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

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National Jeweler columnist Emmanuel Raheb
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

National Jeweler columnist Peter Smith
ColumnistsDec 03, 2024
Peter Smith: How a Leadership Hire Can Make or Break a Company

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

National Jeweler columnist Emmanuel Raheb
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

National Jeweler columnist Peter Smith
ColumnistsOct 31, 2024
Peter Smith: Nervous Flyers and Emotional Selling

Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

National Jeweler columnist Emmanuel Raheb
ColumnistsOct 22, 2024
The Smart Lab: Tips for Preparing for Your Best Q4 Yet

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

National Jeweler columnist Peter Smith
ColumnistsOct 09, 2024
Peter Smith: 7 Things to Know When Selling Luxury

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

National Jeweler columnist Emmanuel Raheb
ColumnistsSep 25, 2024
The Smart Lab: Increasing Your Click-to-Conversion Rate

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

National Jeweler columnist Peter Smith
ColumnistsSep 19, 2024
Peter Smith: Is That All There Is? Have We Peaked?

Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.

National Jeweler columnist Lilian Raji
ColumnistsSep 17, 2024
The PR Adviser: The Case for Switching to Shopify

Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsSep 04, 2024
Creative Connecting: Why ‘Experience Content’ Matters

Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.

National Jeweler columnist Emmanuel Raheb
ColumnistsAug 20, 2024
Google Ads Payment Policy Change: What It Means For You

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

National Jeweler columnist Emmanuel Raheb
ColumnistsAug 06, 2024
The Smart Lab: Supercharge Your Summer Social Media Strategy

Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.

National Jeweler columnist Peter Smith
ColumnistsJul 23, 2024
Peter Smith: The Case for Optimism in Sales

In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.

National Jeweler columnist Lilian Raji
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online Store

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Peter Smith
ColumnistsJul 09, 2024
11 and ½ Thoughts on Leadership

From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.

National Jeweler columnist Emmanuel Raheb
ColumnistsJun 25, 2024
The Smart Lab: 4 Strategies To Boost Your Jewelry Site’s SEO Rankings

Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.

National Jeweler columnist Peter Smith
ColumnistsJun 11, 2024
Vegas Musings: Equal Parts Noise and Inspiration

Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.

National Jeweler columnist Emmanuel Raheb
ColumnistsMay 28, 2024
The Smart Lab: How to Effectively Navigate Jewelry Brand Requests

Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.

National Jeweler columnist Sherry Smith
ColumnistsMay 21, 2024
Successful Vendor Relationships: A Win-Win Approach

Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.

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