In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.
Columnists

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
Latest in Columnists

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Experience gemstones with greater precision and comfort than ever before.

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Submit your pieces for a chance to win in this year's competition.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
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