Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
Columnists

Smith explores why a qualified candidate might still not be right for the job.
Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.
Latest in Columnists

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.


Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

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Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.

Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.

Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.

Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.

In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.

Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
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