Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.

Emmanuel Raheb

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

Emmanuel Raheb

A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.

Emmanuel Raheb

Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.

Peter Smith

Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.

Lilian Raji

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

Emmanuel Raheb

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.

Emmanuel Raheb

Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.

Sherry Smith

Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

Peter Smith

Kendra Bridelle and Ashley Davis Sigman share both the brand and retailer outlook on what “working together” really means.

Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.

Emmanuel Raheb

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Peter Smith

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

Lilian Raji

Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.

Sherry Smith

Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.

Peter Smith

Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.

They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.

Emmanuel Raheb

Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.

Peter Smith

If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.

Lilian Raji

After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.

Peter Smith

A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.

Emmanuel Raheb

Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.