When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.
Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.
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Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.
Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.
Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
More than 130 Made in Italy Manufacturers will be exhibiting at JCK Las Vegas and Couture under the Extraordinary Italian Jewelry banner.
Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.
The most trusted diamond report, available in print or the GIA App.
A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.
Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.
Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.
Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.
Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.
From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.
It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.
Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.
Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.
Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.
From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.
Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.
Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.
From market analysis to emerging jewelry trends, National Jeweler’s Daily Newsletter covers the most important industry news of the day.Subscribe