A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.
It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.
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Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.
Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.
From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.
Give your customers the full gemstone buying experience by using the 6C's.
From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.
Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.
From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.
Email newsletters are still a great way of reaching customers and converting browsers into buyers. Here’s how to do it right.
The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.
Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.
Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.
Duvall O’Steen and Jen Cullen Williams share tips on finetuning your audio, making it fun, and the magic number for pre-event promotion.
They include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.
After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.
Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
Discount less and sell more expensive products, Peter Smith writes.
In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.
Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.