Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.
Latest in Columnists
On Data: What We Know About Jewelry Sales So Far This Year
Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.
Navigating the Headwinds: Is Your Business Ready?
Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.
The PR Adviser: Why Should Someone Buy From You?
If you’re having trouble answering this question, columnist Lilian Raji can help you get a started with a few fill-in-the-blank statements.
Brought to you by3 Powerful Ways to Differentiate Your Diamond Business
Differentiate your business by creating a new and better diamond shopping experience.
State of the Majors 2022: Reflections on Resilience
After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
Weekly QuizAug 11, 2022This Week’s Quiz
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Test your knowledge of the latest jewelry news with this quick test.
The Smart Lab: The Importance of Page Speed Optimization
A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.
3 Keys to a Successful Retailer-Brand Partnership
Guest columnists Kendra Bridelle and Ashley Davis Sigman break down the importance of familiarity, story-telling, and intention.
Brought to you byThe American Mined™ Collection: Ethical Sourcing That Matters
Rio Grande provides a pathway to responsibly sourced gemstones.
PR 101: What Editors Want (and Need) in a Press Kit
Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
Squirrel Spotting: Growing Your Business When Unit Sales Peak
Discount less and sell more expensive products, Peter Smith writes.
The PR Adviser: 10 Questions to Contemplate
Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
What You Need to Know About the Google Analytics 4 Rollout
In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved
Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
Squirrel Spotting: A View From a ‘Between-Jobs Guy’
Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.
Squirrel Spotting: Leadership, and Why We Might Be Getting It Wrong
Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.
Squirrel Spotting: Johnny Cash Was a Salesman
Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.
The Smart Lab: How To Take Advantage of ‘Google My Business’
Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.
Creative Connecting: How To Adapt to the Apple Privacy Updates
Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.
Squirrel Spotting: Whiteboarding—A Love Affair
Peter Smith shares how a whiteboard can transform a team.
The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze
It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.
On Data: 2021 Ended on a High Note, But ...
Last year was great and 2022 has started out strong, but, Sherry Smith notes, myriad factors could impact sales going forward.
Creative Connecting: The Digital Sourcing Revolution
Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.
Squirrel Spotting: The Sales Boom Has Been a Blast, Now What?
What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day
Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.
The Smart Lab: The Benefits of Live Shopping Events
Emmanuel Raheb lists four reasons to host one, starting with live shopping lets small jewelry stores compete with larger companies.
The PR Adviser: Getting Back Up After You Fall
National Jeweler’s resident PR adviser Lilian Raji returns with thoughts on the importance of never giving up and continuing to evolve.
Creative Connecting: Social Media Listening Tips & Tools for Jewelers
In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.
From market analysis to emerging jewelry trends, National Jeweler’s Daily Newsletter covers the most important industry news of the day.Subscribe