ColumnistsNov 16, 2021
Reddit 101: How Jewelers Can Engage With Younger Customers In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
Columnists
Catch up on the latest advice on sales, data, social media and more
ColumnistsNov 10, 2021
The Smart Lab: 5 Marketing Mistakes to Avoid This Holiday SeasonJewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.
ColumnistsOct 21, 2021
It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.
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ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?A question from an astute young relative has Peter Smith pondering this question in his latest column.
ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
ColumnistsOct 05, 2021
The Smart Lab: 7 Ways Social Media Impacts Your Jewelry BusinessColumnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
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Is “The Show” Over? Is Retail Dead?The state of retail is changing, but the traditional retail experience could still live on.
ColumnistsSep 08, 2021
The Smart Lab: 5 Reasons Why You Need a Digital Marketing StrategyHere’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.
Weekly QuizNov 23, 2021
This Week's QuizTest your knowledge of jewelry news from the week of Nov. 22-26, 2021.
ColumnistsAug 17, 2021
Creative Connecting: How to Handle Disclosures Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.
ColumnistsAug 10, 2021
The Smart Lab: The Ultimate Guide to Promoting Your New WebsiteRecently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.
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Train Your Staff Today with Interactive eLearningJoin the prestigious brands, industry organizations and sellers using IGI’s educational services.
ColumnistsAug 03, 2021
Squirrel Spotting: 5 More Pointers From ‘The Sales Minute’Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.
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