Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
Columnists

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.
Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Latest in Columnists

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Connecting with your customers throughout the year is key to a successful holiday marketing push.


Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Smith explores why a qualified candidate might still not be right for the job.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.

Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.

Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.
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