From showing three items to asking the big question, Peter Smith gives tips for promoting a positive sales atmosphere this holiday season.
Will Meta’s new app move the needle for fine jewelry? It’s too soon to tell but still worth trying, say Duvall O’Steen and Jen Cullen Williams.
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
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Peter Smith can’t understand why retailers don’t want to know when people are coming into their store and if they are buying.
Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.
Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.
Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.
From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.
A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.
Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.
Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.
Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.
From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.