Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.

Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.

Peter Smith

Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.

Emmanuel Raheb

More than 130 Made in Italy Manufacturers will be exhibiting at JCK Las Vegas and Couture under the Extraordinary Italian Jewelry banner.

Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.

With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.

Peter Smith

Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.

Sherry Smith

The most trusted diamond report, available in print or the GIA App.

A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.

Peter Smith

Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.

Emmanuel Raheb

Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.

Peter Smith

Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.

It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.

Peter Smith

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

Sherry Smith

Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.

Emmanuel Raheb

Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.

Peter Smith

Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.

Emmanuel Raheb

From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.

Emmanuel Raheb

A great custom design experience starts with listening to your customers, Duvall O’Steen and Jen Cullen Williams say.

It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.

Emmanuel Raheb

Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.

Peter Smith

Columnist Lilian Raji introduces readers to awareness, consideration, decision, and loyalty.

Lilian Raji

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

Emmanuel Raheb

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

From free shipping to early shopping, Emmanuel Raheb outlines a handful of factors expected to shape the holiday season this year.

Emmanuel Raheb

Current jewelry sales trends portend tougher days ahead. Sherry Smith shares six things retailers can do to make sure they are ready.

Sherry Smith

Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.

Peter Smith