Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Emmanuel Raheb

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Lilian Raji

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Emmanuel Raheb

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

Smith explores why a qualified candidate might still not be right for the job.

Peter Smith

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Emmanuel Raheb

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.

Peter Smith

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.

Emmanuel Raheb

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

Peter Smith

Sherry Smith shares data on the year gone by, including the breakdown between natural and lab-grown diamond sales.

Sherry Smith

Peter Smith pulls back the curtain on the often misinterpreted, and sometimes maligned, world of sales training.

Peter Smith

In this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.

Jules Kim

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Emmanuel Raheb

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Peter Smith

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Emmanuel Raheb

Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.

Peter Smith

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Emmanuel Raheb

Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.

Peter Smith

Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.

Emmanuel Raheb

Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.

Peter Smith

Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.

Lilian Raji

Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

Emmanuel Raheb

Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.

Emmanuel Raheb

In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.

Peter Smith