Columnists

Peter Smith: The Importance of Culture in Hiring

ColumnistsMar 18, 2025

Peter Smith: The Importance of Culture in Hiring

Smith explores why a qualified candidate might still not be right for the job.

National Jeweler columnist Peter Smith
Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com.
Is it my imagination or are we getting important hiring decisions wrong with greater frequency than ever before?

Just in the past few days, I’ve heard of a handful of people leaving positions after very short periods.

This includes employees who relocated for their new roles and within weeks or months were gone, leaving a trail of disappointment, dejection, and wasted financial resources.

Why is that? Why are so many companies getting it so wrong?

Or, are the candidates getting it wrong?

Bob Corlett, the founder and president of Staffing Advisors, wrote in the Washington Business Journal, “Most people are hired for skills but fired for ‘fit.’ People who don’t ‘fit in’ don’t last long in most organizations.” 

If we assume that those candidates were appropriately vetted, their backgrounds checked, and their suitability for the positions satisfied, then the disconnect between performance and expectation, as evidenced by the hasty departures, clearly points to a problem.

Nobody wants to start a new job and find out in short order that they’ve made a mistake. 

No employer wants to undertake the oftentimes stressful and time-consuming process of interviewing people, salary negotiations, potential relocations, and the deployment of resources for onboarding to have to unwind so quickly. 

So, why does that continue to happen and what can we do about it? 

Culture has sometimes been described as the water in which a fish swims. He doesn’t know it’s water, he has no frame of reference, and he couldn’t describe it to you even if you spoke fish and asked him (don’t spend too much time thinking about what fish sounds like; it’s a secret language). 

If we take the fish and water metaphor to its next logical step, consider what happens when a fish is removed from water. 

That image of a fish fighting for survival is not unlike the feeling one has when they find themselves in a culture that is fundamentally misaligned with who they are. 

That awful realization that this is a mistake can be felt from the employee and the employer, and it can happen very fast. 

The resolution can sometimes be dragged out as all sides try to find a solution, but it more often ends in separation because cultural misalignment is almost impossible to reconcile. 

 Related stories will be right here … 

Organizational culture (whether it is by design or default) rarely, if ever, adapts to a new hire; it has to be the other way around.

There are exceptions, of course. A strong new leader can change the culture of an organization if they have a mandate to do so, and the necessary time and resources to make it happen. 

Culture-fit is an intangible, but it has very tangible consequences when we get it wrong. 

The candidate can have the requisite experience, the right traits and intellect, great work ethic, and a willing and excited employer ready to engage them, and yet we still get things wrong, even with the most important hires. 

So why do we continue to make these mistakes despite the heavy cost to business, customers, and the existing teams?

In short, we continue to make hiring mistakes because we vastly underestimate the importance of culture fit.

In “Unleash Your Primal Brain,” author Tim Ash wrote, “If someone is not in accord with the behaviors and beliefs of the group, they are, by definition, a poor team member. Severe social sanctions will often fall on such people. They will either be forced to conform or removed from the group.”

That does not make them bad people. They could be great people but just not right for your group.

In condensing a solution to its most basic level, I would suggest that we document those behaviors and beliefs and then build a small portfolio of questions to be included in your interviewing process. (You do have a structured interview process, yes? Phew! Can you imagine not having one!)

Use the culture questions to fully explore the things the candidate holds dear and the things that matter most to the organization. Do they align? Are there significant disconnects?

Putting those questions together and adding them to the interview process is a critical exercise in helping the hiring manager, and the candidate, to better explore the things that could derail a relationship that otherwise checked all the boxes on talent, work ethic, experience, etc.

Some of the things that culture questions can reveal is a candidate who does not respond well to being micro-managed in an organization that is all about that.

A candidate who is excited about innovation and change in an organization that is resistant to change.

A candidate with aspirations to grow in a family business where the senior team are all related and not going anywhere.

A candidate who is most comfortable working at a deliberate pace in a company that operates at warp speed, or vice versa.

A candidate who needs a months-long ramp-up and all sorts of handholding in an organization that needs you to hit the ground running with the minimum amount of help.

There are literally dozens of reasons why someone might not work out. Sometimes it is as insidious as an incumbent employee in the organization who casts a large and destructive shadow and who the company isn’t willing to address.

In “For The Culture,” author Marcus Collins wrote, “People are looking to be a part of something just as much as you are looking for people to join you. You just have to find the right congregational fit.” 

Amen to that!

Peter Smithis a principal partner at The Retail Smiths, a consultancy for jewelry vendors and retailers. He is the author of four books, including the recently released “Essentially Human, On Sales and Salespeople,” and he teaches sales behavior master classes. He can be reached at theretailsmiths@gmail.com.

The Latest

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Ann Cahoon
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann Cahoon

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Tiffany & Co. Love Is a Gift Holiday Campaign with Amanda Seyfried
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday Campaign

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

Weekly QuizOct 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Graphic of cauldron and cat with jewelry in bubbles
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on You

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder and Stolen Tiffany & Co. Earrings
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings Convicted

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

Gas station
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices Ease

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

Stuller Magic of the Moment Holiday Campaign
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ Shine

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

Sarin Bachmann and Julie Walsh
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ Honorees

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

Ali Ahn in Bliss Lau Vantage Collection Campaign
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian Horizon

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Behind the scenes shot of Tiffany & Co.’s Design and Innovation Workshop
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the Scenes

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Jewelers for Children Halloween contest
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You Dare

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy