Columnists

Peter Smith: The Importance of Culture in Hiring

ColumnistsMar 18, 2025

Peter Smith: The Importance of Culture in Hiring

Smith explores why a qualified candidate might still not be right for the job.

National Jeweler columnist Peter Smith
Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com.
Is it my imagination or are we getting important hiring decisions wrong with greater frequency than ever before?

Just in the past few days, I’ve heard of a handful of people leaving positions after very short periods.

This includes employees who relocated for their new roles and within weeks or months were gone, leaving a trail of disappointment, dejection, and wasted financial resources.

Why is that? Why are so many companies getting it so wrong?

Or, are the candidates getting it wrong?

Bob Corlett, the founder and president of Staffing Advisors, wrote in the Washington Business Journal, “Most people are hired for skills but fired for ‘fit.’ People who don’t ‘fit in’ don’t last long in most organizations.” 

If we assume that those candidates were appropriately vetted, their backgrounds checked, and their suitability for the positions satisfied, then the disconnect between performance and expectation, as evidenced by the hasty departures, clearly points to a problem.

Nobody wants to start a new job and find out in short order that they’ve made a mistake. 

No employer wants to undertake the oftentimes stressful and time-consuming process of interviewing people, salary negotiations, potential relocations, and the deployment of resources for onboarding to have to unwind so quickly. 

So, why does that continue to happen and what can we do about it? 

Culture has sometimes been described as the water in which a fish swims. He doesn’t know it’s water, he has no frame of reference, and he couldn’t describe it to you even if you spoke fish and asked him (don’t spend too much time thinking about what fish sounds like; it’s a secret language). 

If we take the fish and water metaphor to its next logical step, consider what happens when a fish is removed from water. 

That image of a fish fighting for survival is not unlike the feeling one has when they find themselves in a culture that is fundamentally misaligned with who they are. 

That awful realization that this is a mistake can be felt from the employee and the employer, and it can happen very fast. 

The resolution can sometimes be dragged out as all sides try to find a solution, but it more often ends in separation because cultural misalignment is almost impossible to reconcile. 

 Related stories will be right here … 

Organizational culture (whether it is by design or default) rarely, if ever, adapts to a new hire; it has to be the other way around.

There are exceptions, of course. A strong new leader can change the culture of an organization if they have a mandate to do so, and the necessary time and resources to make it happen. 

Culture-fit is an intangible, but it has very tangible consequences when we get it wrong. 

The candidate can have the requisite experience, the right traits and intellect, great work ethic, and a willing and excited employer ready to engage them, and yet we still get things wrong, even with the most important hires. 

So why do we continue to make these mistakes despite the heavy cost to business, customers, and the existing teams?

In short, we continue to make hiring mistakes because we vastly underestimate the importance of culture fit.

In “Unleash Your Primal Brain,” author Tim Ash wrote, “If someone is not in accord with the behaviors and beliefs of the group, they are, by definition, a poor team member. Severe social sanctions will often fall on such people. They will either be forced to conform or removed from the group.”

That does not make them bad people. They could be great people but just not right for your group.

In condensing a solution to its most basic level, I would suggest that we document those behaviors and beliefs and then build a small portfolio of questions to be included in your interviewing process. (You do have a structured interview process, yes? Phew! Can you imagine not having one!)

Use the culture questions to fully explore the things the candidate holds dear and the things that matter most to the organization. Do they align? Are there significant disconnects?

Putting those questions together and adding them to the interview process is a critical exercise in helping the hiring manager, and the candidate, to better explore the things that could derail a relationship that otherwise checked all the boxes on talent, work ethic, experience, etc.

Some of the things that culture questions can reveal is a candidate who does not respond well to being micro-managed in an organization that is all about that.

A candidate who is excited about innovation and change in an organization that is resistant to change.

A candidate with aspirations to grow in a family business where the senior team are all related and not going anywhere.

A candidate who is most comfortable working at a deliberate pace in a company that operates at warp speed, or vice versa.

A candidate who needs a months-long ramp-up and all sorts of handholding in an organization that needs you to hit the ground running with the minimum amount of help.

There are literally dozens of reasons why someone might not work out. Sometimes it is as insidious as an incumbent employee in the organization who casts a large and destructive shadow and who the company isn’t willing to address.

In “For The Culture,” author Marcus Collins wrote, “People are looking to be a part of something just as much as you are looking for people to join you. You just have to find the right congregational fit.” 

Amen to that!

The Latest

Lady Wardington and diamond-clip brooch
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161K

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

My Next Question Episode 3 guest Johnny Nelson
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny Nelson

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Lucara blue diamond
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue Diamond

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Stuller The Basics of Jewelry
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Weekly QuizMar 12, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Mark and Candy Udell on stage at the 2026 Gem Awards
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

Winter Tourmaline
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Natalie Portman in Tiffany & Co. Jewelry
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New Ambassador

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

Jean-Marc Duplaix
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEO

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Anne Hathaway and Rose Byrne
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After Another

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Tag Heuer CEO Béatrice Goasglas
WatchesMar 16, 2026
TAG Heuer Has a New CEO

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

Ben Bridge Jeweler Honolulu boutique
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu Boutique

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

Bonhams fine jewelry Paris
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Silvia Furmanovich Horse Mane Earrings, Cece Jewellery Underworld Triptych Necklace, Almasika Invictus Flower Brooch
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry Design

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

Vera Wang
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch Collection

The 24-piece watch collection is set to debut in spring 2027.

Andrea Pooler
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

24 Karat Club banquet
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf Astoria

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

Zoë Kravitz in Jessica McCormack’s Planetary Necklace
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Johnny Nelson Wins David Yurman Gem Award Grant Graphic
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards Grant

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

David Berdugo
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

Woman working at bruting machine, seal at new Grandview Klein factory in South Africa
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

MJSA Education Foundation logo
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications Open

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

26.36 carat round brilliant cut
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.

Cast Compass pendant
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only

Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.

Pyrrha The Space Between Campaign
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New Collection

The collection takes inspiration from the emotional space between people, moments, and experiences.

Charles London, Mayer and Fran Udell, Mark and Candy Udell
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100

In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy