Columnists

Peter Smith: The Importance of Culture in Hiring

ColumnistsMar 18, 2025

Peter Smith: The Importance of Culture in Hiring

Smith explores why a qualified candidate might still not be right for the job.

National Jeweler columnist Peter Smith
Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com.
Is it my imagination or are we getting important hiring decisions wrong with greater frequency than ever before?

Just in the past few days, I’ve heard of a handful of people leaving positions after very short periods.

This includes employees who relocated for their new roles and within weeks or months were gone, leaving a trail of disappointment, dejection, and wasted financial resources.

Why is that? Why are so many companies getting it so wrong?

Or, are the candidates getting it wrong?

Bob Corlett, the founder and president of Staffing Advisors, wrote in the Washington Business Journal, “Most people are hired for skills but fired for ‘fit.’ People who don’t ‘fit in’ don’t last long in most organizations.” 

If we assume that those candidates were appropriately vetted, their backgrounds checked, and their suitability for the positions satisfied, then the disconnect between performance and expectation, as evidenced by the hasty departures, clearly points to a problem.

Nobody wants to start a new job and find out in short order that they’ve made a mistake. 

No employer wants to undertake the oftentimes stressful and time-consuming process of interviewing people, salary negotiations, potential relocations, and the deployment of resources for onboarding to have to unwind so quickly. 

So, why does that continue to happen and what can we do about it? 

Culture has sometimes been described as the water in which a fish swims. He doesn’t know it’s water, he has no frame of reference, and he couldn’t describe it to you even if you spoke fish and asked him (don’t spend too much time thinking about what fish sounds like; it’s a secret language). 

If we take the fish and water metaphor to its next logical step, consider what happens when a fish is removed from water. 

That image of a fish fighting for survival is not unlike the feeling one has when they find themselves in a culture that is fundamentally misaligned with who they are. 

That awful realization that this is a mistake can be felt from the employee and the employer, and it can happen very fast. 

The resolution can sometimes be dragged out as all sides try to find a solution, but it more often ends in separation because cultural misalignment is almost impossible to reconcile. 

 Related stories will be right here … 

Organizational culture (whether it is by design or default) rarely, if ever, adapts to a new hire; it has to be the other way around.

There are exceptions, of course. A strong new leader can change the culture of an organization if they have a mandate to do so, and the necessary time and resources to make it happen. 

Culture-fit is an intangible, but it has very tangible consequences when we get it wrong. 

The candidate can have the requisite experience, the right traits and intellect, great work ethic, and a willing and excited employer ready to engage them, and yet we still get things wrong, even with the most important hires. 

So why do we continue to make these mistakes despite the heavy cost to business, customers, and the existing teams?

In short, we continue to make hiring mistakes because we vastly underestimate the importance of culture fit.

In “Unleash Your Primal Brain,” author Tim Ash wrote, “If someone is not in accord with the behaviors and beliefs of the group, they are, by definition, a poor team member. Severe social sanctions will often fall on such people. They will either be forced to conform or removed from the group.”

That does not make them bad people. They could be great people but just not right for your group.

In condensing a solution to its most basic level, I would suggest that we document those behaviors and beliefs and then build a small portfolio of questions to be included in your interviewing process. (You do have a structured interview process, yes? Phew! Can you imagine not having one!)

Use the culture questions to fully explore the things the candidate holds dear and the things that matter most to the organization. Do they align? Are there significant disconnects?

Putting those questions together and adding them to the interview process is a critical exercise in helping the hiring manager, and the candidate, to better explore the things that could derail a relationship that otherwise checked all the boxes on talent, work ethic, experience, etc.

Some of the things that culture questions can reveal is a candidate who does not respond well to being micro-managed in an organization that is all about that.

A candidate who is excited about innovation and change in an organization that is resistant to change.

A candidate with aspirations to grow in a family business where the senior team are all related and not going anywhere.

A candidate who is most comfortable working at a deliberate pace in a company that operates at warp speed, or vice versa.

A candidate who needs a months-long ramp-up and all sorts of handholding in an organization that needs you to hit the ground running with the minimum amount of help.

There are literally dozens of reasons why someone might not work out. Sometimes it is as insidious as an incumbent employee in the organization who casts a large and destructive shadow and who the company isn’t willing to address.

In “For The Culture,” author Marcus Collins wrote, “People are looking to be a part of something just as much as you are looking for people to join you. You just have to find the right congregational fit.” 

Amen to that!

Peter Smithis a principal partner at The Retail Smiths, a consultancy for jewelry vendors and retailers. He is the author of four books, including the recently released “Essentially Human, On Sales and Salespeople,” and he teaches sales behavior master classes. He can be reached at theretailsmiths@gmail.com.

The Latest

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Alberto Perez-Elias mugshot
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry Heist

Alberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.

Kat Florence Paraibas
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’s

The “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

AGTA logo
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected Directors

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.

Weekly QuizSep 10, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
New Julien’s Auctions CEO Ken Citron
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions

Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

Blue Nile Ellipse earrings
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong Sales

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Sarah Leonard Fine Jewelers family
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 Years

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

Fura rubies
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest Sale

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Stuller Fine Jewelry 2027-2028 catalog
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine Collection

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

2018_Stuller-lab-grown.jpg
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Frederick (Ricky) Wilkinson Bromberg
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

Zahn Z Zaha rainbow sapphire ring
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Gretchen Koback Pursel
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury Group

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

Rendering of renovated Orloff Jewelers store
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better Location

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

Chelsea Gabrielle Momentum Infinite Ring
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

Remi Guillemin
AuctionsSep 04, 2026
Christie's Names New Global Head of Watches

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Simon G CEO Zaven Ghanimian
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry Design

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America logo
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Robert Pattinson Jaeger-LeCoultre
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Sydney Evan Little Love Open Coin Fixed Necklace
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New Collections

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Stock image of a gavel
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi Scheme

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of Americas

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

Glitter in the Grove Logo
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy