From prioritizing “big rocks” to practicing transparency, Peter Smith explores what it takes to be an effective leader.
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![Buddha Mama 20-karat yellow gold and emerald hexagon earrings with diamonds (Price Upon Request) 20230501_StyleFile-16buddhamama.jpg](https://uploads.nationaljeweler.com/uploads/d37568d59219a27a00181ff1ba30b1c4.jpg)
Jewelers of America’s Amanda Gizzi is sharing the 16 emerald jewels she is dreaming of wearing in May.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/91325ba24aeb126092e36ecd83b92aa6.jpg)
It’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. 2022_Peter Smith NEW.jpg](https://uploads.nationaljeweler.com/uploads/e0c018c0b769010a99fed5fc9cb442ff.jpg)
Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. 2022_Peter Smith.jpg](https://uploads.nationaljeweler.com/uploads/1f479a6f44a997050e65f0a5b48d1307.jpg)
Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/db52fa0005980d3f3d6f5fe1147710e5.jpg)
A fast website helps land sales, writes Smart Age Solutions founder and CEO Emmanuel Raheb.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. 2021_Peter Smith.jpg](https://uploads.nationaljeweler.com/uploads/900230e5673fe527b2c6fb97d3ca9bea.jpg)
Discount less and sell more expensive products, Peter Smith writes.
![Pat Henneberry, an industry veteran and National Jeweler columnist, is Rapaport’s new chief business officer. 20220208_Pat Henneberry.jpg](https://uploads.nationaljeweler.com/uploads/0efcf6207e90c14d8ad22586eb211715.jpg)
Henneberry has decades of experience in diamond sales and sales training and helmed her own consulting company as “The Jewelry Coach.”
![Moritz Glik necklace with diamonds set and enclosed in a white sapphire Kaleidoscope Shaker in 18-karat gold ($12,900) 20211229_StyleFile-10-moritzglik.jpg](https://uploads.nationaljeweler.com/uploads/5ba10efa269cf953fcc06475940d3700.jpg)
These 10 shining jewels will help usher in a new year.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. 2021_Sherry Smith.jpg](https://uploads.nationaljeweler.com/uploads/4621cb21f3684d0c63bcb09bb8b812ec.jpg)
Sherry Smith shares independent jewelers’ sales figures for the third week of the month.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. 2021_Sherry Smith.jpg](https://uploads.nationaljeweler.com/uploads/18776565143309d3d41ef79330fd50f4.jpg)
Sherry Smith shares the numbers on independent jewelers’ sales from Dec. 8 to 14.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. 2021_Sherry Smith.jpg](https://uploads.nationaljeweler.com/uploads/29174140561886448cf5a6539f9d1306.jpg)
Sherry Smith shares data on independent jewelers’ sales for the first week of the month.
![Sherry Smith is director of business development for data and consulting company The Edge Retail Academy. She can be reached at sherry@edgeretailacademy.com. 2021_Sherry Smith.jpg](https://uploads.nationaljeweler.com/uploads/868801f3e4360d1790f93292b5162b77.jpg)
All categories showed strength, but diamonds led the way, Sherry Smith writes in her latest column.
![Peter Smith is president of Memoire and Hearts On Fire. He is author of three books, “Hiring Squirrels,” “Sell Something,” and his most recent, “The Sales Minute.” Connect with Smith on LinkedIn or at dublinsmith@yahoo.com. 2021_Peter Smith.jpg](https://uploads.nationaljeweler.com/uploads/9b70e460e7a631addaf987e6d60a3fed.jpg)
A question from an astute young relative has Peter Smith pondering this question in his latest column.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/8af4ac8d25c31eefc7f219e697de9b0d.jpg)
In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/bbd936babbf470c5892e0927a858649d.jpg)
Jewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.
![Peter Smith is president of Memoire and Hearts On Fire. He is author of three books, “Hiring Squirrels,” “Sell Something,” and his most recent, “The Sales Minute.” Connect with Smith on LinkedIn or at dublinsmith@yahoo.com. 2021_Peter Smith.jpg](https://uploads.nationaljeweler.com/uploads/3f9d0ba9844134a4237bba65d052830f.jpg)
It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.
![20211021_Advice quiz.png](https://uploads.nationaljeweler.com/uploads/89b1b9b871b594b653ad44496b4e6c98.png)
Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/6d6b876c93e52e5a68e617c15a93ade1.jpg)
In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/b35c15baec2c497de9b76c9a3905bdc3.jpg)
Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/d70755820cca8560b0adaf8500e2f0f6.jpg)
Here’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/d1365533d33a6f56d11497a727bfff30.jpg)
Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. With nearly 18 years’ digital marketing and e-commerce experience, Raheb is passionate about helping and strategically growing national jewelry brands and local retailers alike. Contact him at eraheb@smartagesolutions.com. 2021_Emmanuel-Raheb.jpg](https://uploads.nationaljeweler.com/uploads/238b459df821566cfb140367c321de23.jpg)
Recently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.
![Peter Smith is president of Memoire and Hearts On Fire. He is author of three books, “Hiring Squirrels,” “Sell Something,” and his most recent, “The Sales Minute.” Connect with Smith on LinkedIn or at dublinsmith@yahoo.com. 2021_Peter Smith.jpg](https://uploads.nationaljeweler.com/uploads/ede15e8156f9992f0f70ffb21a37ddd8.jpg)
Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. 2021_JCW-Duvall-Header.jpg](https://uploads.nationaljeweler.com/uploads/de603c6fae899a8558e7b48c5304e17a.jpg)
Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.