On Data: The First 7 Days of December
Sherry Smith shares data on independent jewelers’ sales for the first week of the month.
The first seven days of December show the independent jewelers up 30 percent in gross sales, 9 percent in units sold and 18 percent in average retail sale.
The last 21 days (Nov. 17–Dec. 7) show independents up 32 percent in gross sales and 12 percent in units sold.
The discount rate has declined, falling from 27 percent to 19 percent when compared with the same 21-day period last year.
And the December rush has only just begun.
Did you know that, according to a roundup of Christmas shopping statistics by Fortunly, that 62 percent of U.S. shoppers buy gifts the week before Christmas?
All in all, the holiday season is looking very good for independent jewelers.
The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.
Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
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Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
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Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.