SurveysNov 29, 2021
Survey: Jewelry, Watch Purchases Are Up in 2021SurveysDec 02, 2021
2021 Will Be the ‘Year of Jewelry,’ Analyst Says
Edahn Golan forecasts a blockbuster holiday season will cap off a stellar year for U.S. jewelry sales.
Industry analyst Edahn Golan forecasts holiday jewelry sales will be up as much as 42 percent year-over-year, with total sales for 2021 topping $90 billion. Diamond and gold jewelry has performed particularly well; pictured here are gold and diamond charms from Stuller’s “Charm School” collection.
Tel Aviv, Israel—One industry analyst predicts the U.S. jewelry industry’s stellar year will have a very merry ending.
In a forecast posted Monday, Israel-based Edahn Golan said jewelry sales in the months of November and December will increase 40-42 percent year-over-year, a significant increase in a year that’s already exceeded many people’s expectations.
Golan bases his forecast on the trajectory of sales so far this year.
According to the U.S. Department of Commerce, U.S. jewelry sales totaled $7.3 billion in October, a record high for the month.
Year-to-date, U.S. jewelry sales stand at $67.8 billion, an astounding number that’s 9 percent ahead of the total for all of 2020 ($62.3 billion)—and November and December haven’t even hit yet.
Golan thinks U.S. jewelry sales will top $90 billion this year, an increase of more than 50 percent year-over-year.
Related stories will be right here …
In a forecast posted Monday, Israel-based Edahn Golan said jewelry sales in the months of November and December will increase 40-42 percent year-over-year, a significant increase in a year that’s already exceeded many people’s expectations.
Golan bases his forecast on the trajectory of sales so far this year.
According to the U.S. Department of Commerce, U.S. jewelry sales totaled $7.3 billion in October, a record high for the month.
Year-to-date, U.S. jewelry sales stand at $67.8 billion, an astounding number that’s 9 percent ahead of the total for all of 2020 ($62.3 billion)—and November and December haven’t even hit yet.
Golan thinks U.S. jewelry sales will top $90 billion this year, an increase of more than 50 percent year-over-year.
Golan’s bullish forecast should come as no surprise to anyone who has been even casually keeping up with fine jewelry news and retail trends over the past year.
Retail sales are up across the board, with the National Retail Federation predicting a record-setting holiday season that, it said Tuesday, is already off to a good start.
Golan writes the decline in travel and the dip in related consumer expenditures—dining out, entertainment, excursions, etc.—“did wonders for” jewelry demand.
He noted particular strength in sales of gold as well as diamond jewelry—something retailers have talked about all year—and said he expects the demand for jewelry to continue into the early part of 2022, at least.
Read Golan’s full holiday forecast, as well as additional industry analysis, on his website.
Editors' Picks
Sponsored by
More on Surveys
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
IndependentsAug 11, 2025
Lisa Bridge to Depart Ben Bridge JewelerThe retailer, owned by Berkshire Hathaway, is becoming part of the Berkshire Hathaway Jewelry Group with Helzberg.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
