The company said it is facing a “challenging retail environment” but is prepared for the holiday season.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
Though consumers have started holiday shopping earlier, the organization still predicts a busy Thanksgiving weekend for retailers.
In its recent third-quarter results, CEO Beth Gerstein also shared her holiday prediction for the upcoming season.
Sales will increase compared with last year, though the rate of growth is expected to slow.
The 1916 Company is a combination of Hyde Park Jewelers, Govberg Jewelers, Radcliffe Jewelers, and WatchBox.
The authenticated watches will be available at two of the New England jeweler’s six locations.
The Conference Board’s monthly index that measures how consumers are feeling declined for the third straight month in October.