Majors

David Webb Reveals Ice-Cold Holiday Window Display

MajorsDec 12, 2025

David Webb Reveals Ice-Cold Holiday Window Display

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

David Webb holiday window
David Webb’s “Deep Freeze” holiday window display can be seen at its Madison Avenue flagship in New York City.
New York—David Webb’s new holiday windows bring a new meaning to the phrase “iced out.”

The “Deep Freeze” display, designed in collaboration with designer and storyteller Ken Fulk, depicts an icy wonderland of jewelry.

The windows at the brand’s Madison Avenue flagship showcase a vintage icebox of “frozen” jewelry on ice.

Fulk’s signature style combined with the American jeweler’s bold designs created a windowscape that is “whimsical, immersive, and unmistakably Webb,” said the jeweler.



“Ken Fulk possesses an extraordinary and unrivaled capacity to construct immersive worlds, each conjured through meticulous detail and imagination,” said Tara Rowghani, board director of David Webb.

“With Deep Freeze, he has conceived a holiday universe where imagination reigns and our jewelry radiates in a new, otherworldly light.”

Fulk, dubbed “The Incredible Fulk,” leads teams in San Francisco, New York, and Los Angeles, designing private residences, hospitality concepts, yachts, planes, and events. He guided the expansion of Italian restaurant Carbone and partnered with Pharrell Williams to launch The Goodtime Hotel in Miami.

Tara Rowghani and Ken Fulk
Tara Rowghani, board director of David Webb, stands beside designer Ken Fulk outside of the holiday windows.


The jewels on display include hammered gold pieces, stackable “Totem” necklaces, cocktail rings, and sculptural rock crystal statement jewelry.

The icebox is framed by frosted evergreens and shimmering snow.

Fulk said he has a deep connection to the brand and its founder, David Webb.

“His legacy for being a bon vivant among the starlets and swans of his time led to this extraordinary collection. This icebox was intended to hold that spirit and remind us of the wonder of a season when we can all don our most exuberant jewels,” said Fulk.

“Deep Freeze was intended to portray a glamorous era frozen in time while celebrating the timeless traditions of style and craftsmanship.”

David Webb’s New York flagship is located at 942 Madison Avenue.

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