Opinions
![Lady Gaga wore this tourmaline, onyx, and pearl Tiffany & Co. necklace from the 1930s to Sunday night’s Grammy Awards in Los Angeles. She paired it with a gothic custom Vivienne Westwood gown on the red carpet, and with the simpler, off-the-shoulder dress she wore to accept the Grammy for Best Pop Duo/Group Performance. Lady Gaga Tiffany & Co. necklace worn to the 2025 Grammys](https://uploads.nationaljeweler.com/uploads/0dab5b6b09dee325e5ba9ea5ce248353.jpg)
From Lady Gaga’s 1930s Tiffany & Co. necklace to Taylor Swift’s “T,” Michelle Graff recaps the night’s most memorable jewelry looks.
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![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/29257d7efd47f97d07409b86ec74226e.jpg)
Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
![The 2025 Golden Globes made history Sunday night with comedian and actress Nikki Glaser serving as its first solo female host. Pictured are two of the evening’s nominees, Zendaya, in jewelry by Bulgari, left, and Cynthia Erivo, in Roberto Coin. (Images courtesy of Getty Images) Zendaya and Cynthia Erivo](https://uploads.nationaljeweler.com/uploads/13abb64925924f54f7658248fe5f3aa3.jpg)
From Zendaya to Selena Gomez and Zoe Saldaña, many stars at the 82nd Golden Globes were wearing white gold or platinum jewelry.
![A selection of colored gemstones from B & B Fine Gems that won third place in the Cutting Edge category "Pairs & Suites" B & B Fine Gems gemstone suite](https://uploads.nationaljeweler.com/uploads/429981572edbc336019829d6da570968.jpg)
Associate Editor Lauren McLemore highlights pieces from the AGTA Spectrum & Cutting Edge Awards she’d be thrilled to unwrap on Christmas.
![Header Image.jpg](https://uploads.nationaljeweler.com/uploads/1555783e83d2a9c8f7b7545155d28368.jpg)
This year will feature a new MJSA Showcase and partnership with Piazza Italia.
![Associate Editor Natalie Francisco highlights her favorite Piece of the Week jewels as she looks back on her first year with the National Jeweler team. Jewelry by Sorellina, Francesca Villa, Cece Jewellery, Retrouvai, Ray Griffiths, Cartier, Cocoerow Fine Jewelry, and Gumuchian](https://uploads.nationaljeweler.com/uploads/8b9f05b3583e4995da1c94414759d5a8.jpg)
Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/ac286aaf98d39c8bf3c653fc32092bb5.jpg)
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/8c094075a834eb47870a9c8dd561b27a.jpg)
Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
![Top Image.png](https://uploads.nationaljeweler.com/uploads/17d84393fb1ce78143e2cc3ca59f2af5.png)
Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?
![The entrance to the new CD Peacock Mansion features four custom-made light fixtures suspended from lengths of leather designed to mimic watch straps. The sweeping staircase takes visitors upstairs to the store’s main floor. (Photo courtesy of CD Peacock) CD Peacock Mansion in Oak Brook, Illinois](https://uploads.nationaljeweler.com/uploads/344c2126d3c57b6b552581d9028cb30d.jpg)
Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
![In a Q&A with National Jeweler, Helzberg CEO Brad Hampton shared his insights on the company’s rebrand. Helzberg CEO Brad Hampton](https://uploads.nationaljeweler.com/uploads/d60f6be4d92275054b9b5b9e9b14e588.jpg)
Hampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
![More than 200,000 people visited New York Comic Con this year. Senior Editor Lenore Fedow details the jewelry she saw there and why more jewelry brands should consider exhibiting at the annual gathering of comic book, movie, and video game fans. (Image credit: Eugene Gologursky/Getty Images for ReedPop) New York Comic Con Javits Center crowd](https://uploads.nationaljeweler.com/uploads/17b5a4e1862a40278dc69431a30ebd44.jpg)
Senior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/251550861cc18465c090a245198ed0e2.jpg)
Whether you’re calming the jittery gentleman in seat 13B or selling a diamond ring to a hesitant customer, an empathetic approach is best.
![Monica Rich Kosann is the founder of her eponymous brand. She started as a portrait photographer before transitioning to telling stories through jewelry design. Monica Rich Kosann](https://uploads.nationaljeweler.com/uploads/b594e3d303c353ec61ae7d17b1dc2675.jpg)
The jewelry designer discussed how she got into the jewelry industry, what she keeps in her favorite locket, and the future of her brand.
![In honor of Halloween, Associate Editor Lenore Fedow paired fine jewelry with various Halloween costumes, including a witch and a ballerina. Cartoon witch and black cat with cauldron and jewelry in bubbles](https://uploads.nationaljeweler.com/uploads/f96f11cd645417d83ced2d99882ec6f3.jpg)
For her annual Halloween story, Associate Editor Lenore Fedow pairs fine jewelry with classic and contemporary Halloween costumes.
![Pnina Tornai showcased her 2025 Bridal Collection “Aura” during New York Bridal Fashion Week. Pnina Tornai New York Bridal Fashion Week](https://uploads.nationaljeweler.com/uploads/809028dd41d6b672049998ab33b6db52.jpg)
Editor Lauren McLemore immersed herself in New York Bridal Fashion Week to better understand the role fine jewelry plays on the big day.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/324110c78a868fb192c68b8775caa449.jpg)
From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/82f8f5afa4d76ace10675e77fc285d4e.jpg)
Ahead of the holiday season, Smith delves into the often subconscious reasons people buy luxury products for themselves or their loved ones.
![A Bulova clock over New York City. The company premiered its documentary, “America Telling Time: 150 Years of Bulova,” at a screening in New York City last week. Black and white image of Bulova clock](https://uploads.nationaljeweler.com/uploads/72bf39f36be3519116f43373779ceb48.jpg)
“America Telling Time: 150 Years of Bulova” dives into the watchmaker’s storied past, from its ad campaigns to the first women’s wristwatch.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/fed2e9f5a91c0e1e20489b159121c8c6.jpg)
Emmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/3c1d5bfaf336f5e9abf5a400168ce8b7.jpg)
Smith addresses fears about a plateaued market with a reminder that retailers who do it right always will have room to grow.
![From left to right are three Primetime Emmy Awards nominees, Reese Witherspoon wearing Bucherer, Tyler James Williams wearing Tiffany & Co., and Aja Naomi King wearing Buccelati. (Photo courtesy of Instagram @reesewitherspoon, @willtylerjames, and @ajanaomi_king) Reese Witherspoon, Tyler James Williams, and Aja Naomi King at the 2024 Emmys](https://uploads.nationaljeweler.com/uploads/2ccfa3506c2d23528ba593c4dec45dbe.jpg)
Associate Editor Natalie Francisco highlights the best jewelry looks from the 76th Primetime Emmy Awards.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/76665b968ca0fefbb1e90634873e7b25.jpg)
Lilian Raji offers advice to a reader frustrated with the current state of their company’s website.
![Actress, writer, and producer Issa Rae partnered with Cast on the new “Braeve” jewelry collection. Issa Rae Cast Jewelry collection](https://uploads.nationaljeweler.com/uploads/d280135a2b82f0d9b24bc883c36699e3.jpg)
The actress shared her inspiration for the collection, insight into her personal style, and which jewels President Barbie would wear.
![Taylor Swift at the 2024 MTV Video Music Awards on Wednesday at the UBS Arena in Elmont, New York (Photo courtesy of Mega Mega Projects) Taylor Swift VMAs 2024](https://uploads.nationaljeweler.com/uploads/7dadf932868e6f4dfed87dc9172495a7.jpg)
The artist opted for big yellow diamond earrings, a vintage chain, and white metals at the annual MTV awards show.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. National Jeweler columnists Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/f7ee249ac6084ae5aecc52b78bb4718f.jpg)
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/e50790b0b4cde4a1fd949406fec0dce2.jpg)
The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/3d64930f4bb85026bab2aa620e99c868.jpg)
Emmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.
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