Latest in Opinions

ColumnistsApr 26, 2022
Squirrel Spotting: Leadership, and Why We Might Be Getting It Wrong

Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.

ColumnistsApr 13, 2022
Squirrel Spotting: Johnny Cash Was a Salesman

Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.

ColumnistsApr 05, 2022
The Smart Lab: How To Take Advantage of ‘Google My Business’

Emmanuel Raheb outlines four ways brick-and-mortar jewelers can utilize the profile to generate more business.

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3 Reasons to Offer Estate Buying at Your Store

Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.

EditorsApr 01, 2022
What Do We Mean When We Say ‘Responsible’?

It’s a question that’s been on Editor-in-Chief Michelle Graff’s mind since Feb. 24.

Weekly QuizMay 19, 2022
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EditorsMar 31, 2022
I Tested James Allen’s Ring Studio; Here’s What I Made

Associate Editor Lenore Fedow used the retailer’s online customization tools to craft her dream ring.

EditorsMar 29, 2022
See the Men’s Jewelry That Ruled the Oscars Red Carpet

Plus, the best ladies’ jewelry looks from the 94th annual Academy Awards.

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Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

ColumnistsMar 29, 2022
Creative Connecting: How To Adapt to the Apple Privacy Updates

Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.

EditorsMar 25, 2022
3 Madeleine Albright Pins the World Needs Right Now

The former diplomat used her brooches to send a message, some of which need to be heard right now, Editor-in-Chief Michelle Graff writes.

ColumnistsMar 22, 2022
Squirrel Spotting: Whiteboarding—A Love Affair

Peter Smith shares how a whiteboard can transform a team.

ColumnistsMar 16, 2022
The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

ColumnistsMar 08, 2022
On Data: 2021 Ended on a High Note, But ...

Last year was great and 2022 has started out strong, but, Sherry Smith notes, myriad factors could impact sales going forward.

ColumnistsMar 01, 2022
Creative Connecting: The Digital Sourcing Revolution

Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.

EditorsFeb 28, 2022
These Were the Best SAG Award Jewelry Moments

Jessica Chastain, Lady Gaga, and Selena Gomez were among the best dressed.

EditorsFeb 22, 2022
Out & About: The Designer With a Gumball Machine at Bergdorf

It’s Marla Aaron, who previously had a jewelry vending machine in the Brooklyn Museum.

EditorsFeb 14, 2022
We Need to Talk About Adele’s Incredible Diamond Ring

Is she or is she not engaged? Senior Editor Ashley Davis has opinions.

EditorsFeb 10, 2022
Hot Colors, Higher Prices, and Willing Buyers: 5 Observations From Tucson

Senior Editor, Gemstones, Brecken Branstrator rounds up what she heard and saw on the show floors in Arizona.

ColumnistsFeb 08, 2022
Squirrel Spotting: The Sales Boom Has Been a Blast, Now What?

What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.

ColumnistsFeb 03, 2022
The Smart Lab: 7 Engaging Instagram Content Ideas for Valentine’s Day

Jewelry sales are expected to soar for the holiday, presenting a tremendous opportunity for jewelers, Emmanuel Raheb writes.

ColumnistsJan 25, 2022
The Smart Lab: The Benefits of Live Shopping Events

Emmanuel Raheb lists four reasons to host one, starting with live shopping lets small jewelry stores compete with larger companies.

ColumnistsJan 18, 2022
The PR Adviser: Getting Back Up After You Fall

National Jeweler’s resident PR adviser Lilian Raji returns with thoughts on the importance of never giving up and continuing to evolve.

EditorsJan 14, 2022
See a Few of Betty White’s Best Jewelry Looks

Editor-in-Chief Michelle Graff celebrates the Golden Girl’s jewelry style ahead of what would’ve been her 100th birthday.

ColumnistsJan 11, 2022
Creative Connecting: Social Media Listening Tips & Tools for Jewelers

In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.

ColumnistsJan 04, 2022
The Smart Lab: 4 Online Shopping Predictions for 2022

Emmanuel Raheb discusses the importance of social selling, providing multiple payment options and more in growing a jewelry business.

EditorsDec 30, 2021
The Best of Everything Jewelry Related in 2021

These were the top jewelry trends, celebrity engagement rings, and jewelry disses in the last year.

ColumnistsDec 29, 2021
On Data: The Third Week of December

Sherry Smith shares independent jewelers’ sales figures for the third week of the month.

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