Latest in Opinions

National Jeweler columnist Peter Smith
ColumnistsApr 25, 2023
6 Customer Myths That Might Be Holding Salespeople Back

Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.

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ColumnistsApr 18, 2023
Email Marketing for Mother’s Day: How to Create a Campaign That Converts

Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.

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ColumnistsApr 11, 2023
Creative Connecting: Are You Unintentionally Lying to Your Customers?

Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.

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Extraordinary Italian Jewelry at the 2023 Las Vegas Jewelry Shows

More than 130 Made in Italy Manufacturers will be exhibiting at JCK Las Vegas and Couture under the Extraordinary Italian Jewelry banner.

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EditorsMar 28, 2023
I’m Enchanted With Parmigiani Fleurier’s Perfect Travel Watch

At Watches & Wonders, the Swiss brand unveiled a follow-up to last year’s Tonda PF GMT Rattrapante.

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EditorsMar 28, 2023
This New Rolex Day-Date Tells Time … and Affirmations

A new word appears on the dial each day of the week.

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ColumnistsMar 21, 2023
Squirrel Spotting: Customer Retention Mindset—The New CRM

With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.

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The Next Step for GIA Diamond Reports

The most trusted diamond report, available in print or the GIA App.

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ColumnistsMar 14, 2023
On Data: How Did Independent Jewelers Do in January and February?

Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.

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EditorsMar 13, 2023
Diamonds Were the 2023 Oscars’ Big Jewelry Winner

White gold and white diamonds proved their classic impact equates to high glamour.

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ColumnistsMar 07, 2023
The Smart Lab: 6 Tips for Exhibiting at a Bridal Show

From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.

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ColumnistsMar 01, 2023
Squirrel Spotting: Human Connection and the Retail Experience

A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.

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EditorsFeb 24, 2023
Designers to Watch in 2023: Arielle Ratner

After years of staying behind the scenes, the promising jewelry designer is stepping into the spotlight.

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ColumnistsFeb 22, 2023
The Ultimate Guide to Growing Your Instagram Account From Scratch

Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.

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EditorsFeb 15, 2023
4 Predictions for the Diamond Market in 2023 and Beyond

Experts and Editor-in-Chief Michelle Graff share views on natural diamond prices, lab-grown supply, and diamond jewelry sales in 2023.

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ColumnistsFeb 14, 2023
Squirrel Spotting: Examining Retail’s Uneasy Relationship With Brands

Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.

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EditorsFeb 07, 2023
5 Fun Grammy Awards Jewelry Tidbits

For one, Taylor Swift wore $3 million worth of jewelry on the red carpet.

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ColumnistsFeb 07, 2023
Creative Connecting: Top Social Media Tools for 2023

Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.

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EditorsFeb 03, 2023
Piece of the Week: Gismondi 1754’s ‘Marea’ Cuff

The diamond and tanzanite bracelet was inspired by the waves of the Italian gulf near Genoa.

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EditorsFeb 01, 2023
Designers to Watch in 2023: Boochier

Behind the playful and nostalgic brand lies deeper meaning.

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ColumnistsJan 31, 2023
Squirrel Spotting: How About a Word for the New Year?

It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.

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ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022

Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.

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EditorsJan 23, 2023
Designers to Watch in 2023: Aurelia Demark

The designer finds the modernity in classic motifs and family heirloom jewels.

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EditorsJan 18, 2023
Designers to Watch in 2023: Dyne

Designer Sarah Narici has created the most compelling jewelry personalization in recent years, writes Senior Editor Ashley Davis.

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ColumnistsJan 18, 2023
The Smart Lab: How To Prepare for Valentine’s Day

Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.

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ColumnistsJan 10, 2023
Squirrel Spotting: A Blueprint for Building Sales Plans for the New Year

Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.

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EditorsJan 05, 2023
Designers to Watch in 2023: Mason and Books

The colorful brand with a sweet sensibility is resonating with retailers, writes Senior Editor Ashley Davis.

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