Opinions

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
Latest in Opinions

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Built on Relationships. Refined by Craft.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.


In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

Experience gemstones with greater precision and comfort than ever before.

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Valeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
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