Latest in Opinions

Taylor Hill Wedding
EditorsJun 22, 2023
How an Adorable Dog Led Me to Gorgeous Boho Wedding Jewelry

Supermodel Taylor Hill brought Western chic jewels to the center of her ranch celebration wear.

Sales expert and author Peter Smith
ColumnistsJun 06, 2023
Squirrel Spotting: The Challenge of Closing Sales

Many times, customers walk away without buying because of this one thing salespeople neglect to do, Peter Smith writes.

A text conversation between a chatbot and a human
EditorsMay 24, 2023
How Jewelers Can Make the Most of ChatGPT

From what ChatGPT is to how to use it, this is the explainer tailored to jewelers.

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Winning Engagement Rings Sales as an Independent Retailer

Nivoda breaks down the best methods for independent jewelers to stay competitive in the modern market.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsMay 23, 2023
Squirrel Spotting: The Case of the Pricey Repair

When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.

Weekly QuizSep 29, 2023
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Test your jewelry news knowledge with this short test.
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ColumnistsMay 16, 2023
PR 101: What Editors Want (and Need) in a Press Kit

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

Columnists Duvall O'Steen and Jen Cullen Williams
ColumnistsMay 09, 2023
Creative Connecting: The Dos & Donts of Pre-Trade Show Marketing

Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.

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Top 5 Ways to Promote Safety and Security Awareness Among Your Staff

Awareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.

Dua Lipa at the 2023 Met Gala
EditorsMay 02, 2023
At the Met Gala, Dua Lipa’s 200+ Carats of Diamonds Stole the Show

The Gala co-chair is the first person to don the “Tiffany Diamond” dupe, which was on display at Tiffany’s renovated New York flagship.

Call Her Daddy host Alex Cooper's engagement ring
EditorsMay 01, 2023
The ‘Call Her Daddy’ Host Has a Timeless-Yet-Trendy Engagement Ring

Designed by Jenna Blake, the ring features a 5-carat antique oval-shaped diamond.

National Jeweler columnist Peter Smith
ColumnistsApr 25, 2023
6 Customer Myths That Might Be Holding Salespeople Back

Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.

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ColumnistsApr 18, 2023
Email Marketing for Mother’s Day: How to Create a Campaign That Converts

Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.

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ColumnistsApr 11, 2023
Creative Connecting: Are You Unintentionally Lying to Your Customers?

Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.

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EditorsApr 07, 2023
This Is the Most Gen Z-Appropriate Timepiece From Watches & Wonders

The Oris ProPilot X Kermit Edition may be inspired by a puppet, but that doesn’t mean it isn’t superchic, says Senior Editor Ashley Davis.

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EditorsMar 28, 2023
I’m Enchanted With Parmigiani Fleurier’s Perfect Travel Watch

At Watches & Wonders, the Swiss brand unveiled a follow-up to last year’s Tonda PF GMT Rattrapante.

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EditorsMar 28, 2023
This New Rolex Day-Date Tells Time … and Affirmations

A new word appears on the dial each day of the week.

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ColumnistsMar 21, 2023
Squirrel Spotting: Customer Retention Mindset—The New CRM

With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.

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ColumnistsMar 14, 2023
On Data: How Did Independent Jewelers Do in January and February?

Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.

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EditorsMar 13, 2023
Diamonds Were the 2023 Oscars’ Big Jewelry Winner

White gold and white diamonds proved their classic impact equates to high glamour.

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ColumnistsMar 07, 2023
The Smart Lab: 6 Tips for Exhibiting at a Bridal Show

From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.

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ColumnistsMar 01, 2023
Squirrel Spotting: Human Connection and the Retail Experience

A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.

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EditorsFeb 24, 2023
Designers to Watch in 2023: Arielle Ratner

After years of staying behind the scenes, the promising jewelry designer is stepping into the spotlight.

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ColumnistsFeb 22, 2023
The Ultimate Guide to Growing Your Instagram Account From Scratch

Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.

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EditorsFeb 15, 2023
4 Predictions for the Diamond Market in 2023 and Beyond

Experts and Editor-in-Chief Michelle Graff share views on natural diamond prices, lab-grown supply, and diamond jewelry sales in 2023.

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ColumnistsFeb 14, 2023
Squirrel Spotting: Examining Retail’s Uneasy Relationship With Brands

Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.

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EditorsFeb 07, 2023
5 Fun Grammy Awards Jewelry Tidbits

For one, Taylor Swift wore $3 million worth of jewelry on the red carpet.

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ColumnistsFeb 07, 2023
Creative Connecting: Top Social Media Tools for 2023

Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.

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