From what ChatGPT is to how to use it, this is the explainer tailored to jewelers.
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Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.
Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
Duvall O’Steen and Jen Cullen Williams share expert advice on how to avoid misleading consumers when it comes to more nuanced topics.
More than 130 Made in Italy Manufacturers will be exhibiting at JCK Las Vegas and Couture under the Extraordinary Italian Jewelry banner.
At Watches & Wonders, the Swiss brand unveiled a follow-up to last year’s Tonda PF GMT Rattrapante.
A new word appears on the dial each day of the week.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
The most trusted diamond report, available in print or the GIA App.
Sherry Smith breaks down the results so far this year, including which categories are the sales standouts and which are struggling.
White gold and white diamonds proved their classic impact equates to high glamour.
From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.
A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.
After years of staying behind the scenes, the promising jewelry designer is stepping into the spotlight.
Instagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
Experts and Editor-in-Chief Michelle Graff share views on natural diamond prices, lab-grown supply, and diamond jewelry sales in 2023.
Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.
For one, Taylor Swift wore $3 million worth of jewelry on the red carpet.
Duvall O’Steen and Jen Cullen Williams dive into the trends and updates expected to shape the social landscape this year.
The diamond and tanzanite bracelet was inspired by the waves of the Italian gulf near Genoa.
Behind the playful and nostalgic brand lies deeper meaning.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
The designer finds the modernity in classic motifs and family heirloom jewels.
Designer Sarah Narici has created the most compelling jewelry personalization in recent years, writes Senior Editor Ashley Davis.
Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.
Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.
The colorful brand with a sweet sensibility is resonating with retailers, writes Senior Editor Ashley Davis.
From market analysis to emerging jewelry trends, National Jeweler’s Daily Newsletter covers the most important industry news of the day.Subscribe