Crime

JSA Warns of Violent String of Smash-and-Grabs in California

CrimeJul 23, 2025

JSA Warns of Violent String of Smash-and-Grabs in California

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

Stock image of crime scene tape
The Jewelers’ Security Alliance said since March, it has received reports of violent smash-and-grab robberies across California. The incidences involve mobs of up to 30 people swarming the store at once and smashing display cases to grab high-karat gold jewelry.
New York—The Jewelers’ Security Alliance issued a warning this week about a pattern of jewelry store robberies in California that JSA Executive Vice President Scott Guginsky described as one of the most violent he’s ever seen.

The smash-and-grabs involve gangs of 10 to 30 individuals who either arrive at the store in stolen vehicles and then rush in, armed with pickaxes and hammers, or ram a vehicle into the front of the store and then begin looting the cases.

“In all my years doing this, I’ve never seen this many vehicles being driven [into jewelry stores] and this many groups bum-rushing jewelry stores,” Guginsky said.

In one recent incident, a jewelry store owner in the Southern California city of Anaheim, about 25 miles south of Los Angeles, managed to scare off the would-be robbers.

According to a report from KTLA, the attempted smash-and-grab happened last Thursday just before 6:30 p.m. at Al-Amira Jewelry. 

Security footage aired by the news station shows about 18 individuals, covered head to toe in black, red, and white clothing, jump out of what appears to be four different vehicles and rush toward the front of the jewelry store.

After the store’s owner fires a single shot in their direction, they all jump back into the cars and flee.

The KTLA report noted that a similar smash-and-grab robbery happened recently at store across the street from Al-Amira Jewelry. 

Guginsky said since March, JSA has recorded 17 of these types of robberies in California, 12 of which have happened in Northern California, with four in Southern California (Anaheim and Artesia) and one in Fresno in Central California. 

All of the incidents have occurred between 2 and 7 p.m., in broad daylight when stores are open (or have just closed) and staff and customers are present. 

In 12 of these robberies, the perpetrators smashed through the front of the store in a stolen vehicle. 

The remaining three were similar to the attempted robbery in Anaheim, where a group of individuals pulled up in separate vehicles and rushed the store. 

 Related stories will be right here … 

Guginsky noted that the majority of business owners who have been targeted are South Asian. 

Their stores are attractive targets for thieves right now because they carry high-quality (22-karat) gold jewelry, which easily can be fenced and is lucrative, with the current price of gold well above $3,000 an ounce.

He added that the crimes are believed to be the work of several different groups, not one gang or criminal enterprise. 

They also seem to be planned in advance, given the number of individuals and stolen vehicles involved. 

JSA has tips for jewelers to help prevent or mitigate losses from robberies like those currently happening in California. 

Guginsky said first, retailers should notify local law enforcement about this pattern and request extra patrol coverage. 

They should display less merchandise, or spread it out a little bit more, and also consider reinforcing the front of their stores with ballistic, shatter-resistant glass. 

With the approval of their landlord, jewelers also might want to place flowerpots, stanchions, or bollards in front of the store as a barrier to stop, or at least slow down, vehicles. 

Guginsky noted that all jewelers should have an insurance policy that adequately covers the value of their inventory, both what gets left in the vault and what doesn’t. 

“You have to make sure you have proper insurance coverage for what is taken out and displayed in the store,” he said. 

He said JSA always has recommended jewelers have armed security guards, preferably retired law enforcement, which can be a deterrent to perpetrators. 

Lastly, jewelry store owners need to train staff not to resist in the event of a violent smash-and-grab or other robbery. 

The Latest

Christy Bromberg
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Dionne Warwick brown diamond ring from Sultan of Brunei
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for Auction

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

Matt Stuller
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime Achievement

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Emmanuel Raheb, CEO of Smart Age Solutions
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind Spot

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Weekly QuizSep 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

De Beers London Vibrations high jewelry Echo transformable necklace
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Zoë Kravitz Wearing Jessica McCormack’s Bows Collection
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New Collection

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

Amanda Coleman-Phelps and Guy Borenstein
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Jewelers Mutual Instappraise screenshot mock up
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry Insurance

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

Dana Rebecca Alexa Jordyn Marquise Marge hoops
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day Diamonds

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers 7Cs Cafe
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7Cs

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Jean Schlumberger’s Hedges and Flowers Necklace
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

Pandora x Pat McGrath campaign image
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry Collab

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Texas Jewelers Association
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th Anniversary

The association will mark the milestone at its convention next month.

Sissy’s Log Cabin Back to School and Bling 2026
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event Returns

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy