JSA Warns of Violent String of Smash-and-Grabs in California
JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The smash-and-grabs involve gangs of 10 to 30 individuals who either arrive at the store in stolen vehicles and then rush in, armed with pickaxes and hammers, or ram a vehicle into the front of the store and then begin looting the cases.
“In all my years doing this, I’ve never seen this many vehicles being driven [into jewelry stores] and this many groups bum-rushing jewelry stores,” Guginsky said.
In one recent incident, a jewelry store owner in the Southern California city of Anaheim, about 25 miles south of Los Angeles, managed to scare off the would-be robbers.
According to a report from KTLA, the attempted smash-and-grab happened last Thursday just before 6:30 p.m. at Al-Amira Jewelry.
After the store’s owner fires a single shot in their direction, they all jump back into the cars and flee.
The KTLA report noted that a similar smash-and-grab robbery happened recently at store across the street from Al-Amira Jewelry.
Guginsky said since March, JSA has recorded 17 of these types of robberies in California, 12 of which have happened in Northern California, with four in Southern California (Anaheim and Artesia) and one in Fresno in Central California.
All of the incidents have occurred between 2 and 7 p.m., in broad daylight when stores are open (or have just closed) and staff and customers are present.
In 12 of these robberies, the perpetrators smashed through the front of the store in a stolen vehicle.
The remaining three were similar to the attempted robbery in Anaheim, where a group of individuals pulled up in separate vehicles and rushed the store.
Guginsky noted that the majority of business owners who have been targeted are South Asian.
Their stores are attractive targets for thieves right now because they carry high-quality (22-karat) gold jewelry, which easily can be fenced and is lucrative, with the current price of gold well above $3,000 an ounce.
He added that the crimes are believed to be the work of several different groups, not one gang or criminal enterprise.
They also seem to be planned in advance, given the number of individuals and stolen vehicles involved.
JSA has tips for jewelers to help prevent or mitigate losses from robberies like those currently happening in California.
Guginsky said first, retailers should notify local law enforcement about this pattern and request extra patrol coverage.
They should display less merchandise, or spread it out a little bit more, and also consider reinforcing the front of their stores with ballistic, shatter-resistant glass.
With the approval of their landlord, jewelers also might want to place flowerpots, stanchions, or bollards in front of the store as a barrier to stop, or at least slow down, vehicles.
Guginsky noted that all jewelers should have an insurance policy that adequately covers the value of their inventory, both what gets left in the vault and what doesn’t.
“You have to make sure you have proper insurance coverage for what is taken out and displayed in the store,” he said.
He said JSA always has recommended jewelers have armed security guards, preferably retired law enforcement, which can be a deterrent to perpetrators.
Lastly, jewelry store owners need to train staff not to resist in the event of a violent smash-and-grab or other robbery.
The Latest

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.


As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.























