Crime

JSA Warns of Violent String of Smash-and-Grabs in California

CrimeJul 23, 2025

JSA Warns of Violent String of Smash-and-Grabs in California

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

Stock image of crime scene tape
The Jewelers’ Security Alliance said since March, it has received reports of violent smash-and-grab robberies across California. The incidences involve mobs of up to 30 people swarming the store at once and smashing display cases to grab high-karat gold jewelry.
New York—The Jewelers’ Security Alliance issued a warning this week about a pattern of jewelry store robberies in California that JSA Executive Vice President Scott Guginsky described as one of the most violent he’s ever seen.

The smash-and-grabs involve gangs of 10 to 30 individuals who either arrive at the store in stolen vehicles and then rush in, armed with pickaxes and hammers, or ram a vehicle into the front of the store and then begin looting the cases.

“In all my years doing this, I’ve never seen this many vehicles being driven [into jewelry stores] and this many groups bum-rushing jewelry stores,” Guginsky said.

In one recent incident, a jewelry store owner in the Southern California city of Anaheim, about 25 miles south of Los Angeles, managed to scare off the would-be robbers.

According to a report from KTLA, the attempted smash-and-grab happened last Thursday just before 6:30 p.m. at Al-Amira Jewelry. 

Security footage aired by the news station shows about 18 individuals, covered head to toe in black, red, and white clothing, jump out of what appears to be four different vehicles and rush toward the front of the jewelry store.

After the store’s owner fires a single shot in their direction, they all jump back into the cars and flee.

The KTLA report noted that a similar smash-and-grab robbery happened recently at store across the street from Al-Amira Jewelry. 

Guginsky said since March, JSA has recorded 17 of these types of robberies in California, 12 of which have happened in Northern California, with four in Southern California (Anaheim and Artesia) and one in Fresno in Central California. 

All of the incidents have occurred between 2 and 7 p.m., in broad daylight when stores are open (or have just closed) and staff and customers are present. 

In 12 of these robberies, the perpetrators smashed through the front of the store in a stolen vehicle. 

The remaining three were similar to the attempted robbery in Anaheim, where a group of individuals pulled up in separate vehicles and rushed the store. 

 Related stories will be right here … 

Guginsky noted that the majority of business owners who have been targeted are South Asian. 

Their stores are attractive targets for thieves right now because they carry high-quality (22-karat) gold jewelry, which easily can be fenced and is lucrative, with the current price of gold well above $3,000 an ounce.

He added that the crimes are believed to be the work of several different groups, not one gang or criminal enterprise. 

They also seem to be planned in advance, given the number of individuals and stolen vehicles involved. 

JSA has tips for jewelers to help prevent or mitigate losses from robberies like those currently happening in California. 

Guginsky said first, retailers should notify local law enforcement about this pattern and request extra patrol coverage. 

They should display less merchandise, or spread it out a little bit more, and also consider reinforcing the front of their stores with ballistic, shatter-resistant glass. 

With the approval of their landlord, jewelers also might want to place flowerpots, stanchions, or bollards in front of the store as a barrier to stop, or at least slow down, vehicles. 

Guginsky noted that all jewelers should have an insurance policy that adequately covers the value of their inventory, both what gets left in the vault and what doesn’t. 

“You have to make sure you have proper insurance coverage for what is taken out and displayed in the store,” he said. 

He said JSA always has recommended jewelers have armed security guards, preferably retired law enforcement, which can be a deterrent to perpetrators. 

Lastly, jewelry store owners need to train staff not to resist in the event of a violent smash-and-grab or other robbery. 

The Latest

Saks Fifth Avenue door sign
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 Stores

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

Jimmy West celebrating 40 years with Leading Jewelers Guild
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

Itä Yari Whirl Ring Tesoro
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the Story

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Citizen Watch America President Jeffrey Cohen
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th Anniversary

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

Weekly QuizMar 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Peter Smith Essentially Human: On Sales and Salespeople
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

Lionheart Cassandane Collection Campaign
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Instappraise NAJA
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New Scholarship

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

CASE Awards Graphic
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE Awards

The deadline for entries in the jewelry design competition has been extended to April 3.

Industry journalist Rob Bates
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

AMNH Beryl
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals Database

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

Boochier Flower Puff Campaign
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine Jewelry

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Community for Ethical Jewelry logo
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage Webinar

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Lisa Bayer
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

Tiffany & co diamond ring
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online Sale

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

AGTA GemFair Tucson
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Tom Heap
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, Watches

Former Sotheby’s executive Tom Heap has taken on the London-based role.

Georgia May Jagger in Tommy Hilfiger campaign
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, Women

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

Marco Bicego Art of Craft Campaign Imagery
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture Time to Watches logo
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This Year

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Macy’s New York City Herald Square flagship
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’s

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

Jwaneng Diamond
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ Diamond

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Tiffany & Co.’s Three Jean Schlumberger for Tiffany & Co. Archives Brooches
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars Win

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

Women wearing Zales jewelry
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen Banner

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

Hand holding shopping bags
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

26.36 carat round brilliant cut white diamond
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at Auction

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy