JSA Warns of Violent String of Smash-and-Grabs in California
JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The smash-and-grabs involve gangs of 10 to 30 individuals who either arrive at the store in stolen vehicles and then rush in, armed with pickaxes and hammers, or ram a vehicle into the front of the store and then begin looting the cases.
“In all my years doing this, I’ve never seen this many vehicles being driven [into jewelry stores] and this many groups bum-rushing jewelry stores,” Guginsky said.
In one recent incident, a jewelry store owner in the Southern California city of Anaheim, about 25 miles south of Los Angeles, managed to scare off the would-be robbers.
According to a report from KTLA, the attempted smash-and-grab happened last Thursday just before 6:30 p.m. at Al-Amira Jewelry.
After the store’s owner fires a single shot in their direction, they all jump back into the cars and flee.
The KTLA report noted that a similar smash-and-grab robbery happened recently at store across the street from Al-Amira Jewelry.
Guginsky said since March, JSA has recorded 17 of these types of robberies in California, 12 of which have happened in Northern California, with four in Southern California (Anaheim and Artesia) and one in Fresno in Central California.
All of the incidents have occurred between 2 and 7 p.m., in broad daylight when stores are open (or have just closed) and staff and customers are present.
In 12 of these robberies, the perpetrators smashed through the front of the store in a stolen vehicle.
The remaining three were similar to the attempted robbery in Anaheim, where a group of individuals pulled up in separate vehicles and rushed the store.
Guginsky noted that the majority of business owners who have been targeted are South Asian.
Their stores are attractive targets for thieves right now because they carry high-quality (22-karat) gold jewelry, which easily can be fenced and is lucrative, with the current price of gold well above $3,000 an ounce.
He added that the crimes are believed to be the work of several different groups, not one gang or criminal enterprise.
They also seem to be planned in advance, given the number of individuals and stolen vehicles involved.
JSA has tips for jewelers to help prevent or mitigate losses from robberies like those currently happening in California.
Guginsky said first, retailers should notify local law enforcement about this pattern and request extra patrol coverage.
They should display less merchandise, or spread it out a little bit more, and also consider reinforcing the front of their stores with ballistic, shatter-resistant glass.
With the approval of their landlord, jewelers also might want to place flowerpots, stanchions, or bollards in front of the store as a barrier to stop, or at least slow down, vehicles.
Guginsky noted that all jewelers should have an insurance policy that adequately covers the value of their inventory, both what gets left in the vault and what doesn’t.
“You have to make sure you have proper insurance coverage for what is taken out and displayed in the store,” he said.
He said JSA always has recommended jewelers have armed security guards, preferably retired law enforcement, which can be a deterrent to perpetrators.
Lastly, jewelry store owners need to train staff not to resist in the event of a violent smash-and-grab or other robbery.
The Latest

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year's theme is “Unveiling the Depths of the Ocean.”


In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

The new catalog features its most popular chains as well as new styles.

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.






















