Surveys

Consumer Confidence Falls Again in December

SurveysDec 24, 2025

Consumer Confidence Falls Again in December

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

People shopping in winter clothes
The Conference Board’s monthly consumer confidence index fell to 89.1 in December, which marks the fifth consecutive month of decline.
New York—U.S. consumer confidence continued to deteriorate in December, marking the fifth consecutive month of declines as consumers remained worried about the job and labor markets and business conditions.

The Conference Board’s monthly consumer confidence index fell to 89.1 in December from an upwardly revised 92.9 in November.

November’s reading was revised due in part to the federal government shutdown from Oct. 1 to Nov. 12. The responses collected after the end of the shutdown were more positive than those collected while it was ongoing, said The Conference Board.

“Despite an upward revision in November related to the end of the shutdown, consumer confidence fell again in December and remained well below this year’s January peak,” said Dana M. Peterson, chief economist at The Conference Board.

The Conference Board’s Present Situation Index, which measures consumers’ current view of business and labor market conditions, fell to 116.8 in December from 126.3 in November.  

The view of current business conditions was negative for the first time since September 2024, a month marked by a labor market scare and deadly hurricanes, noted The Conference Board.

The perception of current employment conditions also dropped. 

The Expectations Index, which measures consumers’ outlook on income, business, and labor market conditions in the near future, was steady at 70.7 in December.

It marks the eleventh consecutive month that expectations remained below the threshold of 80, a level which typically signals a recession ahead, according to The Conference Board.

The expectations for business conditions six months from now “nosedived” in November, it said, and while mostly reversed in December, the view is still negative.

Expectations for the labor market were even more pessimistic, as was the outlook for household incomes.

As for the write-in responses, consumers continued to focus on the factors affecting the economy, including prices, inflation, tariffs, trade, and politics.

Notably, December saw an increase in mentions of immigration, war, and topics related to personal finances, including interest rates, taxes, income, banks, and insurance.

“The responses continued to skew pessimistic but less so than November, potentially due to fewer negative comments about prices and inflation, politics, as well as a rebound in positive responses about interest rates,” said Peterson.

Peterson noted the Federal Reserve Board cut interest rates on Dec. 10 for a third time this year, which landed in the second half of the survey sample interval.

Looking at demographic groups, consumer confidence was down for all ages, political affiliations, and nearly every income level.

Consumers under 35 continued to be more confident than consumers age 35 and older. 

Confidence among all generations was down in December, with only the Silent Generation (those born between 1928 and 1945) trending more hopeful. Millennials and Gen Z respondents remained the most optimistic of all generations. 

By income levels, confidence was down for all brackets except those earning less than $15,000 and those earning more than $125,000. 

By political affiliations, confidence was down for all groups, including Democrats, Republicans, and Independents.

 Related stories will be right here … 

The percentage of consumers expecting interest rates to rise was overall higher, with a decline in the proportion expecting lower rates.

Consumers’ median and average 12-month inflation expectations both retreated in December after an uptick in November. 

The balance of consumers’ expectations for stock prices 12 months from now—higher minus lower—was at its most positive level since January, said the Conference Board.

Respondents’ outlook on their family financial situations was mixed.

Views of their family’s current financial situation was negative for the first time in nearly four years.

However, views of their family’s future financial situation was at its most positive level since January.

Consumers also weighed in on the possibility of a recession.

The percentage of consumers who said a recession is “not likely” increased to about 20 percent, while those who said it is “very likely” continued receding.

Those who said a recession is “somewhat likely” make up the largest share of respondents. That segment grew again.

The percentage of those who think the U.S. is already in a recession also inched higher.

The recession expectations are not included when calculating the Consumer Confidence Index.

Looking at consumer spending, respondents seemed more cautious about buying big-ticket items over the next six months, said the Conference Board.

Buying plans for autos dipped again in December. 

Expectations for purchasing new cars continued to slip, on a six-month moving average basis, while plans to buy used cars continued to rise.

Homebuying expectations were also down, and so were plans to buy household appliances, PCs, laptops, and video game consoles.

By contrast, future purchasing plans for smartphones, tablets, and digital cameras continued to climb upward on a six-month moving average basis. 

Used cars, TVs, and smartphones remained the most popular within their categories for future purchases.

“On balance, consumer spending trends in 2025 moved towards cheap thrills and necessary services and away from expensive and highly discretionary activities,” said the Conference Board. 

In December, plans to spend on services over the next six months were little changed from November.

However, those who said “yes” to buying more services remained healthy, it said.

Anticipated spending on restaurants, streaming, personal care, and utilities rose month-over-month in December, though future purchases of other discretionary services categories softened. 

The most popular categories for planned services spending over the next six months still included restaurants, bars, take-out; streaming, internet, mobile services; beauty and personal care; utilities; and health care. 

The number of respondents planning to take a vacation continued to “spiral downward” this month, said the Conference Board.

While plans for domestic travel over the next six months still surpass international travel plans, planning for both types of travel fell.

The Consumer Confidence survey results for January are scheduled to be released on Jan. 27, 2026.

The Latest

Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Weekly QuizApr 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Alan Hodgkinson
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New Award

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

Oris CEO Rolf Studer and Oris CFO Claudine Gertiser
WatchesApr 09, 2026
Oris Names New CEO, CFO

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

Dennis Buzz Busby and Randy Welch
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller Employees

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

Isabel Delgado A necklace
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

QVC Group logo
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into Question

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Headshot of National Jeweler columnist Peter Smith
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace Culture

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

Retiring GIA CFO David Tearle and new GIA CFO John Cowley
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Gemology Geek Ignite collection tourmaline ring
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry Collection

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

Fope Golden Now Campaign Imagery
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Former Signet executive Kecia Caffie
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet Jewelers

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

Author Tanzy Ward and her book Precious Black Jewels The Bijou Material Culture of Black Victorians & Edwardians
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ Jewelry

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Gemfields emeralds
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Screenshot of Taylor Swift's "Elizabeth Taylor" music video
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and Center

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

Neiman Marcus store in Fort Worth, Texas
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This Summer

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

NouvelleBox logo
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer Ballroom

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy