Surveys

Consumer Confidence Falls Again in December

SurveysDec 24, 2025

Consumer Confidence Falls Again in December

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

People shopping in winter clothes
The Conference Board’s monthly consumer confidence index fell to 89.1 in December, which marks the fifth consecutive month of decline.
New York—U.S. consumer confidence continued to deteriorate in December, marking the fifth consecutive month of declines as consumers remained worried about the job and labor markets and business conditions.

The Conference Board’s monthly consumer confidence index fell to 89.1 in December from an upwardly revised 92.9 in November.

November’s reading was revised due in part to the federal government shutdown from Oct. 1 to Nov. 12. The responses collected after the end of the shutdown were more positive than those collected while it was ongoing, said The Conference Board.

“Despite an upward revision in November related to the end of the shutdown, consumer confidence fell again in December and remained well below this year’s January peak,” said Dana M. Peterson, chief economist at The Conference Board.

The Conference Board’s Present Situation Index, which measures consumers’ current view of business and labor market conditions, fell to 116.8 in December from 126.3 in November.  

The view of current business conditions was negative for the first time since September 2024, a month marked by a labor market scare and deadly hurricanes, noted The Conference Board.

The perception of current employment conditions also dropped. 

The Expectations Index, which measures consumers’ outlook on income, business, and labor market conditions in the near future, was steady at 70.7 in December.

It marks the eleventh consecutive month that expectations remained below the threshold of 80, a level which typically signals a recession ahead, according to The Conference Board.

The expectations for business conditions six months from now “nosedived” in November, it said, and while mostly reversed in December, the view is still negative.

Expectations for the labor market were even more pessimistic, as was the outlook for household incomes.

As for the write-in responses, consumers continued to focus on the factors affecting the economy, including prices, inflation, tariffs, trade, and politics.

Notably, December saw an increase in mentions of immigration, war, and topics related to personal finances, including interest rates, taxes, income, banks, and insurance.

“The responses continued to skew pessimistic but less so than November, potentially due to fewer negative comments about prices and inflation, politics, as well as a rebound in positive responses about interest rates,” said Peterson.

Peterson noted the Federal Reserve Board cut interest rates on Dec. 10 for a third time this year, which landed in the second half of the survey sample interval.

Looking at demographic groups, consumer confidence was down for all ages, political affiliations, and nearly every income level.

Consumers under 35 continued to be more confident than consumers age 35 and older. 

Confidence among all generations was down in December, with only the Silent Generation (those born between 1928 and 1945) trending more hopeful. Millennials and Gen Z respondents remained the most optimistic of all generations. 

By income levels, confidence was down for all brackets except those earning less than $15,000 and those earning more than $125,000. 

By political affiliations, confidence was down for all groups, including Democrats, Republicans, and Independents.

 Related stories will be right here … 

The percentage of consumers expecting interest rates to rise was overall higher, with a decline in the proportion expecting lower rates.

Consumers’ median and average 12-month inflation expectations both retreated in December after an uptick in November. 

The balance of consumers’ expectations for stock prices 12 months from now—higher minus lower—was at its most positive level since January, said the Conference Board.

Respondents’ outlook on their family financial situations was mixed.

Views of their family’s current financial situation was negative for the first time in nearly four years.

However, views of their family’s future financial situation was at its most positive level since January.

Consumers also weighed in on the possibility of a recession.

The percentage of consumers who said a recession is “not likely” increased to about 20 percent, while those who said it is “very likely” continued receding.

Those who said a recession is “somewhat likely” make up the largest share of respondents. That segment grew again.

The percentage of those who think the U.S. is already in a recession also inched higher.

The recession expectations are not included when calculating the Consumer Confidence Index.

Looking at consumer spending, respondents seemed more cautious about buying big-ticket items over the next six months, said the Conference Board.

Buying plans for autos dipped again in December. 

Expectations for purchasing new cars continued to slip, on a six-month moving average basis, while plans to buy used cars continued to rise.

Homebuying expectations were also down, and so were plans to buy household appliances, PCs, laptops, and video game consoles.

By contrast, future purchasing plans for smartphones, tablets, and digital cameras continued to climb upward on a six-month moving average basis. 

Used cars, TVs, and smartphones remained the most popular within their categories for future purchases.

“On balance, consumer spending trends in 2025 moved towards cheap thrills and necessary services and away from expensive and highly discretionary activities,” said the Conference Board. 

In December, plans to spend on services over the next six months were little changed from November.

However, those who said “yes” to buying more services remained healthy, it said.

Anticipated spending on restaurants, streaming, personal care, and utilities rose month-over-month in December, though future purchases of other discretionary services categories softened. 

The most popular categories for planned services spending over the next six months still included restaurants, bars, take-out; streaming, internet, mobile services; beauty and personal care; utilities; and health care. 

The number of respondents planning to take a vacation continued to “spiral downward” this month, said the Conference Board.

While plans for domestic travel over the next six months still surpass international travel plans, planning for both types of travel fell.

The Consumer Confidence survey results for January are scheduled to be released on Jan. 27, 2026.

The Latest

Buddha Mama Butterfly Necklace
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

Gareth Penny
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary Congress

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

Day’s Jewelers store in Salem New Hampshire
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace Awards

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Weekly QuizAug 27, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Jessica McCormack South Coast Plaza California Store Exterior
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast Store

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

Kate Spade Movado watches
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in Watches

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

AGTA 17th edition gemstone information manual
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Boucheron Goutte Eternity Question Mark
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ Necklaces

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Harry Winston Rare Jewels of the World
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in Shanghai

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

Jewelry at JIS Miami
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 Registration

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Francesca Villa Empress Joséphine Necklace
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New Capsule

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMO

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

Verdura unicorn brooch
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy