Many times, customers walk away without buying because of this one thing salespeople neglect to do, Peter Smith writes.
When it comes to pricing jewelry repairs, you should start by asking a simple question about the piece at hand, Peter Smith writes.
Peter Smith shares some misconceptions about consumers as well as his belief that product information should be treated like a condiment.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
A friendly encounter in an airport reminded Peter Smith why the core reasons for visiting physical stores will never change.
Peter Smith understands retailers’ issues with brands but, he argues, brands work. Here’s why.
It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.
Columnist Peter Smith outlines the questions business owners need to ask themselves regardless of how aggressive their 2023 sales goals are.
Thinking about your sales approach and implementing subtle changes can make a big difference in effectiveness, Peter Smith writes.
Price is a number written on a tag while value is how good a customer feels when they leave your store, Peter Smith writes.
The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.
Retailers would be wise to embrace this growing segment of the market instead of shunning it, Peter Smith writes.
Columnist Peter Smith shares a prediction for the year ahead as the jewelry industry faces a possible slowdown.
After suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
Discount less and sell more expensive products, Peter Smith writes.
Peter Smith reflects on the connections he’s made during his time off and explains why change is so hard for everyone.
Peter Smith shares thoughts on the importance of empathy, being honest, investing in employees, and avoiding groupthink.
Peter Smith charts the singer’s unlikely path to sales excellence as a reminder of what jewelers need to look for when hiring salespeople.
Peter Smith shares how a whiteboard can transform a team.
What changes did you make that are going to help your business endure beyond the current surge in jewelry sales? Peter Smith wants to know.
A question from an astute young relative has Peter Smith pondering this question in his latest column.
It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.
Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.
Peter Smith shares a handful of tips from his latest book that will, hopefully, make you want to read the other 96.
Peter Smith says customer budgets are rarely a true indicator of what they are willing to, or likely will, spend.