TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleEditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings
Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
PHOTO Taylor Swift in a monochromatic red look featuring an ensemble by The Blonds paired with ruby drop earrings from Athens-based brand Etho Maria (Photo courtesy of @taylorswift Instagram/Photo credit: Mert Alas and Marcus Piggot)
PHOTO The Etho Maria ruby “Vibrant” drop earrings ($51,700) feature almost 40 carats of rubies.
It’s been a busy week for the Swifties.
Just after midnight on Monday (12:12 a.m., to be exact), Taylor Swift took to social media to announce her 12th studio album, followed by a title, track list, and official cover reveal on Wednesday evening when she joined boyfriend Travis Kelce on his show “New Heights” as a guest—her first-ever appearance on a podcast.
Just after midnight on Monday (12:12 a.m., to be exact), Taylor Swift took to social media to announce her 12th studio album, followed by a title, track list, and official cover reveal on Wednesday evening when she joined boyfriend Travis Kelce on his show “New Heights” as a guest—her first-ever appearance on a podcast.
A handful of promotional imagery was released as well, including three alternate versions of the “The Life of a Showgirl” (TLOAS) cover art.
The visuals are peak glamor, featuring Swift adorned in dramatic head dresses, feather accents, sultry crystal embellishments, and Deco-inspired jewels.
The vibes are reminiscent of the iconic scene from her Bejeweled music video, where Swift and “Queen of Burlesque” Dita Von Teese perform the dancer’s signature martini glass routine.
While the color theme of this new era is a glittering Aperol orange, our Piece of the Week is a deep red, the Chiefs-coded hue she leaned into for sporty-chic game-day jewelry looks throughout football season last year.
But, this featured piece is no casual matter.
In one of the promotional images for TLOAS, Swift is in a maroon ensemble that fashion commentator Sarah Chapelle of @taylorswiftsyled identified as a version of a romper from The Blonds Fall/Winter 2024 collection, “Fuego.”
It was styled with our Piece of the Week, a pair of ruby drop earrings from Athens-based brand Etho Maria.
The luxury piece features 38.88 carats of rubies set in 18-karat rose gold dipped in black rhodium.
It comes from the brand’s “Vibrant” collection and is priced at $51,700.
Several other statement pieces are also featured across the new album photos, including diamond and colored gemstone jewels from Lorraine Schwartz.
A series of posts uploaded to Lorraine Schwartz’s Instagram story on Thursday detailing the designer’s pieces seen in new promotional imagery of Taylor Swift.
On the official cover art, Swift wears a vintage piece from Stephanie Gottlieb (who also designed the custom “87” necklace the singer wore to the 2024 Super Bowl), as well as an 18-karat white gold and diamonds domed stretch bracelet (totaling 19.25 carats) by Zydo Italy.
On the track list photo, she’s styled in a pair of Zydo Italy diamond earrings.
“The Life of a Showgirl” is set to release on Oct 3. and is available for pre-order now on Taylor Swift’s website.
More information about Etho Maria is available on the brand’s website.
Editors' Picks
Sponsored by
More on Editors
The Latest
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
