FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat
The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
A selection of gold bracelets and bangles from Signet Jewelers-owned banner Zales. Signet Jewelers saw fiscal year sales increase 1 percent year-over-year, as per its preliminary results.
Akron, Ohio—Signet Jewelers posted modest growth for the year, with same-store sales essentially flat in the all-important fourth quarter.
The company shared preliminary fourth-quarter and full-year results Monday morning, with its final results set to be released March 19.
Sales in the fourth quarter, ended Jan. 31, were in the range of $2.34 to $2.35 billion, in line with the $2.35 billion reported in the prior-year period.
Same-store sales were down between 0.7 and 0.9 percent.
Merchandise average unit retail (AUR), meaning the average selling price for its products, was up approximately 4 to 5 percent.
For the full year, sales totaled $6.8 billion, up 1 percent from $6.7 billion in 2025.
Same-store sales were up 1.2 to 1.3 percent, with AUR rising 6 to 7 percent.
The retailer said it saw sequential improvement each month during the fourth quarter, with a return to positive comps on peak holiday selling days that continued for the rest of the quarter.
Signet’s preliminary results indicate that the jewelry giant underperformed independent jewelers in 2025, though the two did have one thing in common—they both saw average retail sale rise.
In a January column for National Jeweler, Sherry Smith cited data from The Edge that shows independent jewelers’ sales were up almost 5 percent, though she noted the increase was price-driven, not demand-driven.
Like Signet, independents saw average retail sale increase in 2025, rising about 11 percent.
Related stories will be right here …
The company shared preliminary fourth-quarter and full-year results Monday morning, with its final results set to be released March 19.
Sales in the fourth quarter, ended Jan. 31, were in the range of $2.34 to $2.35 billion, in line with the $2.35 billion reported in the prior-year period.
Same-store sales were down between 0.7 and 0.9 percent.
Merchandise average unit retail (AUR), meaning the average selling price for its products, was up approximately 4 to 5 percent.
For the full year, sales totaled $6.8 billion, up 1 percent from $6.7 billion in 2025.
Same-store sales were up 1.2 to 1.3 percent, with AUR rising 6 to 7 percent.
The retailer said it saw sequential improvement each month during the fourth quarter, with a return to positive comps on peak holiday selling days that continued for the rest of the quarter.
Signet’s preliminary results indicate that the jewelry giant underperformed independent jewelers in 2025, though the two did have one thing in common—they both saw average retail sale rise.
In a January column for National Jeweler, Sherry Smith cited data from The Edge that shows independent jewelers’ sales were up almost 5 percent, though she noted the increase was price-driven, not demand-driven.
Like Signet, independents saw average retail sale increase in 2025, rising about 11 percent.
“Our ‘Grow Brand Love’ [turnaround] strategy delivered growth for the year led by a sharper focus across Kay, Zales, and Jared, even amid unprecedented tariffs, record gold costs, and a measured consumer,” Signet Jewelers CEO J.K. Symancyk said.
“Sales momentum continued with a positive Valentine’s Day performance with similar trends into March. We are looking forward to providing our strategic priorities and fiscal 2027 guidance next Thursday.”
Chief Operating and Financial Officer Joan Hilson said the retailer expects to deliver results in the upper half of its range.
The company resorted to “broader promotions” to attract customers, which led to a “modest” decline in gross margin that was offset by company cost-cutting.
“Our operating performance and continued focus on working capital management we expect will deliver more than $500 million in free cash flow in FY26,” Hilson said.
More on Financials
The Latest
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
