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Signet Jewelers’ Q4 Sales Fall Flat
The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
A selection of gold bracelets and bangles from Signet Jewelers-owned banner Zales. Signet Jewelers saw fiscal year sales increase 1 percent year-over-year, as per its preliminary results.
Akron, Ohio—Signet Jewelers posted modest growth for the year, with same-store sales essentially flat in the all-important fourth quarter.
The company shared preliminary fourth-quarter and full-year results Monday morning, with its final results set to be released March 19.
Sales in the fourth quarter, ended Jan. 31, were in the range of $2.34 to $2.35 billion, in line with the $2.35 billion reported in the prior-year period.
Same-store sales were down between 0.7 and 0.9 percent.
Merchandise average unit retail (AUR), meaning the average selling price for its products, was up approximately 4 to 5 percent.
For the full year, sales totaled $6.8 billion, up 1 percent from $6.7 billion in 2025.
Same-store sales were up 1.2 to 1.3 percent, with AUR rising 6 to 7 percent.
The retailer said it saw sequential improvement each month during the fourth quarter, with a return to positive comps on peak holiday selling days that continued for the rest of the quarter.
Signet’s preliminary results indicate that the jewelry giant underperformed independent jewelers in 2025, though the two did have one thing in common—they both saw average retail sale rise.
In a January column for National Jeweler, Sherry Smith cited data from The Edge that shows independent jewelers’ sales were up almost 5 percent, though she noted the increase was price-driven, not demand-driven.
Like Signet, independents saw average retail sale increase in 2025, rising about 11 percent.
Related stories will be right here …
The company shared preliminary fourth-quarter and full-year results Monday morning, with its final results set to be released March 19.
Sales in the fourth quarter, ended Jan. 31, were in the range of $2.34 to $2.35 billion, in line with the $2.35 billion reported in the prior-year period.
Same-store sales were down between 0.7 and 0.9 percent.
Merchandise average unit retail (AUR), meaning the average selling price for its products, was up approximately 4 to 5 percent.
For the full year, sales totaled $6.8 billion, up 1 percent from $6.7 billion in 2025.
Same-store sales were up 1.2 to 1.3 percent, with AUR rising 6 to 7 percent.
The retailer said it saw sequential improvement each month during the fourth quarter, with a return to positive comps on peak holiday selling days that continued for the rest of the quarter.
Signet’s preliminary results indicate that the jewelry giant underperformed independent jewelers in 2025, though the two did have one thing in common—they both saw average retail sale rise.
In a January column for National Jeweler, Sherry Smith cited data from The Edge that shows independent jewelers’ sales were up almost 5 percent, though she noted the increase was price-driven, not demand-driven.
Like Signet, independents saw average retail sale increase in 2025, rising about 11 percent.
“Our ‘Grow Brand Love’ [turnaround] strategy delivered growth for the year led by a sharper focus across Kay, Zales, and Jared, even amid unprecedented tariffs, record gold costs, and a measured consumer,” Signet Jewelers CEO J.K. Symancyk said.
“Sales momentum continued with a positive Valentine’s Day performance with similar trends into March. We are looking forward to providing our strategic priorities and fiscal 2027 guidance next Thursday.”
Chief Operating and Financial Officer Joan Hilson said the retailer expects to deliver results in the upper half of its range.
The company resorted to “broader promotions” to attract customers, which led to a “modest” decline in gross margin that was offset by company cost-cutting.
“Our operating performance and continued focus on working capital management we expect will deliver more than $500 million in free cash flow in FY26,” Hilson said.
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