CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceCrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors
The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
The NYPD is warning seniors about a jewelry swap scam, handing out flyers (at left) to community members. (Images courtesy of the NYPD 43rd Precinct’s Facebook page)
New York—The New York City Police Department is warning senior New Yorkers to be wary of jewelry scams.
The department has issued warnings about crews of thieves reportedly trying to steal jewelry from elderly people.
“The jewelry swap scam is a deception theft that targets primarily older adults,” said Lt. Kevin Kelly, NYPD’s chief of crime control strategies, in a video shared by the 43rd Precinct to its Facebook page last week.
The thieves approach older adults in the street in a friendly manner, asking for directions or offering them a gift, with children are often used as a distraction.
“They are targeting anybody that has visible jewelry,” said Kelly.
“At this point, they move in close. They might try to hug you or give you jewelry. [They] place fake jewelry around your neck while they remove the real jewelry, [then] take off. By the time you notice it, they’re usually off the scene.”
Related stories will be right here …
The department has issued warnings about crews of thieves reportedly trying to steal jewelry from elderly people.
“The jewelry swap scam is a deception theft that targets primarily older adults,” said Lt. Kevin Kelly, NYPD’s chief of crime control strategies, in a video shared by the 43rd Precinct to its Facebook page last week.
The thieves approach older adults in the street in a friendly manner, asking for directions or offering them a gift, with children are often used as a distraction.
“They are targeting anybody that has visible jewelry,” said Kelly.
“At this point, they move in close. They might try to hug you or give you jewelry. [They] place fake jewelry around your neck while they remove the real jewelry, [then] take off. By the time you notice it, they’re usually off the scene.”
There was a spike in jewelry swapping scams, the NYPD told ABC7 NY, with 11 incidents between February and March targeting older victims in Brooklyn and Queens.
Officials told the local news station that Stefania Alexandru, 22, reportedly scammed a 76-year-old woman out of a $3,000 necklace in March.
Police are still looking for other suspects.
“Keep your jewelry hidden. You don’t want to let anybody come close to you. You definitely don’t want to let people put their arms on you,” said Kelly.
If someone suspicious approaches, report it to the police, even if nothing was taken, advised officials.
Last month, police in Northern Virginia warned residents about a similar crime in which the thieves would come in for a hug and then swap out the victim’s jewelry.
Editors' Picks
Sponsored by
More on Crime
The Latest
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
