Surveys

Consumer Confidence Dips in August Amid Anticipatory Anxieties

SurveysAug 26, 2026

Consumer Confidence Dips in August Amid Anticipatory Anxieties

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Hand pushing a shopping cart
The Conference Board’s monthly Consumer Confidence Index fell in August as respondents reported feeling concerned about rising prices, the job market, and their income.
New York—U.S. consumer confidence slipped in August amid worries about the future.

The Conference Board’s monthly Consumer Confidence Index decreased to 89.4 in August  from a downwardly revised 90.2 in July. The survey period ran from Aug. 3-16.

“Consumer confidence moderated slightly in August for a second consecutive month,” said Dana M. Peterson, chief economist at The Conference Board.

The Conference Board’s Present Situation Index, which measures consumers’ current view of business and labor market conditions, rose to 121.2 from a downwardly revised 114.4 in July.

“Consumer appraisals of current business conditions were mildly positive. Perceptions of the current labor market improved, reversing three months of moderate decline,” Peterson said.

While consumer sentiment improved regarding the current situation, their outlook on the future was more pessimistic.

The Expectations Index, which measures consumers’ outlook on income, business, and labor market conditions in the near future, fell to 68.2 from a downwardly revised 74 in July.

Views on all three components declined in August.

It marked the 19th consecutive month that the Expectations Index remained below the threshold of 80, the level that typically signals a recession is ahead, according to The Conference Board.

By demographic, confidence for consumers of all ages declined, though those under the age of 35 remained the most confident.

By income, confidence on a six-month moving average basis was mixed, with higher-income groups generally being more optimistic, same as last month.

By generation, confidence for Gen Z remained the highest, followed by millennials.

Generation X, baby boomers, and Silent Generation consumers trailed in confidence by a wider margin, the Conference Board said.

By political affiliation, Democrats were slightly more optimistic than last month while Independents and Republicans saw confidence soften.

Consumers’ write-in responses about the economy leaned more pessimistic, with more references to prices, specifically oil and gas prices.

Comments about war, conflict, food, groceries, trade, and jobs also rose this month.

 Related stories will be right here … 

Consumers’ average and median 12-month inflation expectations rose slightly in August.

Most survey-takers (61 percent) once again expect to see higher interest rates over the next 12 months, down slightly from 62 percent in July.

They also still expect higher stock prices a year from now.

Consumers’ views of their family’s current financial situation softened in August after a slight improvement last month, as more respondents said their finances were “bad” in August.

Their views of their family’s future financial situation remained “healthy,” but more pessimistic in August than it was in June and July.

The share of consumers who said a U.S. recession over the next 12 months is “very likely” rose, but consumers still expect a low likelihood of a recession in 12 months.

These measures are not included when calculating the Consumer Confidence Index.

As for what consumers plan to buy over the next six months, cars were at the top of the list. 

Plans to buy a home dipped in August but maintained its upward trend.

The most popular items in the durable goods category were furniture and smartphones, while plans to buy TVs fell.

Respondents expected to spend less on services in August, following a boost in July with lower gas prices and the World Cup games fueling spending, the Conference Board noted.

However, consumers still planned to spend more overall on services over the next six months.

The top three services consumers plan to spend money on included restaurants, bars, and take-out, utilities, and streaming, internet, and mobile services, while anticipated spending on beauty and personal care fell.

Consumers plan to spend less on activities over the next six months, including on movies, hotels for personal travel, airfare, amusement parks, and museums and historical sites, a trend likely due to summer ending and a new school year starting.

Pet care spending plans, however, stayed strong.

The Consumer Confidence survey results for September are scheduled to be released on Sept. 29.

The Latest

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Cynthia Erivo x Zoe Chicco The Chrysalis Capsule Collection Campaign
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to Transformation

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Stock image of police cars with flashing lights
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and Grabs

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Brian Hood, president of Bromberg & Co.
IndependentsSep 16, 2026
Bromberg & Co. Names New President

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Florence Pugh Wearing Bulgari at 2026 Primetime Emmy Awards
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Armadani Retail Support Program Marketing Imagery
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Signet Jewelers Joan Hilson
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the Holidays

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Greenwich St. Jewelers Adornos photography exhibit
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy