Counterfeit Gucci and Chanel pieces were among the items CBP officers in Cincinnati nabbed last month.
The reminder follows a frightening incident at a store in California.
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The security company will dispatch a security officer to investigate when an alarm goes off at participating jewelry stores.
Four suspects—three in the armed robbery of a jeweler at a restaurant, and one serial jewelry thief—have been detained in recent months.
A third suspect, who was shot during the robbery, has been arrested and charged.
Statistics and sales over the last several years have proven that men’s jewelry is now a fast-growing area of the market.
Jamie Browning Iverson was a co-owner of Paul’s Jewelry in Indianola, Mississippi.
Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.