CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryCrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network
Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
Pandora partnered with Amazon’s Counterfeit Crimes Unit and law enforcement to take down a counterfeit network in China.
Copenhagen, Denmark—Pandora teamed up with Amazon to fight back against counterfeit jewelry sellers.
In 2020, Pandora’s Intellectual Property and Brand Protection team became aware of a series of customs seizures of counterfeit jewelry and began an investigation.
The team then collaborated with Amazon’s Counterfeit Crimes Unit, gathering evidence that linked the activity to two sellers it said were operating a “large-scale counterfeit” network in China.
Chinese law enforcement officials then led a criminal raid and seizure of thousands of pieces of fake Pandora jewelry.
The case was prosecuted in a court in Shanghai, said Pandora.
In March 2025, the operators were found guilty of selling counterfeit items and sentenced to five years in prison as well as “significant” fines.
"As the world’s largest jewelry brand, we hold ourselves to the highest standards of quality, craftsmanship, and attention to detail and are committed to protecting our brand from the threat of counterfeit products,” said Peter Ring, senior vice president and general counsel at Pandora.
The successful collaboration with Amazon shows the impact of joint efforts in stopping these operations, said Ring.
“This case marks an important step forward in our ongoing efforts to safeguard the integrity of our brand and the quality our customers expect and trust us to deliver.”
Pandora does not sell its jewelry through Amazon, the company said.
Related stories will be right here …
In 2020, Pandora’s Intellectual Property and Brand Protection team became aware of a series of customs seizures of counterfeit jewelry and began an investigation.
The team then collaborated with Amazon’s Counterfeit Crimes Unit, gathering evidence that linked the activity to two sellers it said were operating a “large-scale counterfeit” network in China.
Chinese law enforcement officials then led a criminal raid and seizure of thousands of pieces of fake Pandora jewelry.
The case was prosecuted in a court in Shanghai, said Pandora.
In March 2025, the operators were found guilty of selling counterfeit items and sentenced to five years in prison as well as “significant” fines.
"As the world’s largest jewelry brand, we hold ourselves to the highest standards of quality, craftsmanship, and attention to detail and are committed to protecting our brand from the threat of counterfeit products,” said Peter Ring, senior vice president and general counsel at Pandora.
The successful collaboration with Amazon shows the impact of joint efforts in stopping these operations, said Ring.
“This case marks an important step forward in our ongoing efforts to safeguard the integrity of our brand and the quality our customers expect and trust us to deliver.”
Pandora does not sell its jewelry through Amazon, the company said.
The jewelry retailer said it spends “significant” resources to protect its brand and stop counterfeiting.
In 2024, it said it removed more than 500,000 web pages, social media accounts, and online content that advertised fake Pandora items.
The use of AI-powered detection tools helped it to stop 215 percent more of these pages and accounts than the previous year, said Pandora.
The company also supported the seizure of around 100,000 counterfeit Pandora items worldwide.
"Counterfeiting is one of the oldest crimes in history, and we're tackling it with our cutting-edge proactive tools and technology,” said Kebharu Smith, director of Amazon's Counterfeit Crimes Unit.
“Our collaboration with Pandora successfully dismantled a ring of bad actors, removing counterfeits from the broader supply chain. While we've made significant progress over the past five years, our mission remains clear—we won't rest until we drive counterfeits to zero."
In 2021, counterfeit and pirated goods accounted for 2.3 percent of global trade, according to a 2025 report on the topic by the Organisation for Economic Co-operation and Development.
More on Crime
The Latest
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
