CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryCrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network
Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
Pandora partnered with Amazon’s Counterfeit Crimes Unit and law enforcement to take down a counterfeit network in China.
Copenhagen, Denmark—Pandora teamed up with Amazon to fight back against counterfeit jewelry sellers.
In 2020, Pandora’s Intellectual Property and Brand Protection team became aware of a series of customs seizures of counterfeit jewelry and began an investigation.
The team then collaborated with Amazon’s Counterfeit Crimes Unit, gathering evidence that linked the activity to two sellers it said were operating a “large-scale counterfeit” network in China.
Chinese law enforcement officials then led a criminal raid and seizure of thousands of pieces of fake Pandora jewelry.
The case was prosecuted in a court in Shanghai, said Pandora.
In March 2025, the operators were found guilty of selling counterfeit items and sentenced to five years in prison as well as “significant” fines.
"As the world’s largest jewelry brand, we hold ourselves to the highest standards of quality, craftsmanship, and attention to detail and are committed to protecting our brand from the threat of counterfeit products,” said Peter Ring, senior vice president and general counsel at Pandora.
The successful collaboration with Amazon shows the impact of joint efforts in stopping these operations, said Ring.
“This case marks an important step forward in our ongoing efforts to safeguard the integrity of our brand and the quality our customers expect and trust us to deliver.”
Pandora does not sell its jewelry through Amazon, the company said.
Related stories will be right here …
In 2020, Pandora’s Intellectual Property and Brand Protection team became aware of a series of customs seizures of counterfeit jewelry and began an investigation.
The team then collaborated with Amazon’s Counterfeit Crimes Unit, gathering evidence that linked the activity to two sellers it said were operating a “large-scale counterfeit” network in China.
Chinese law enforcement officials then led a criminal raid and seizure of thousands of pieces of fake Pandora jewelry.
The case was prosecuted in a court in Shanghai, said Pandora.
In March 2025, the operators were found guilty of selling counterfeit items and sentenced to five years in prison as well as “significant” fines.
"As the world’s largest jewelry brand, we hold ourselves to the highest standards of quality, craftsmanship, and attention to detail and are committed to protecting our brand from the threat of counterfeit products,” said Peter Ring, senior vice president and general counsel at Pandora.
The successful collaboration with Amazon shows the impact of joint efforts in stopping these operations, said Ring.
“This case marks an important step forward in our ongoing efforts to safeguard the integrity of our brand and the quality our customers expect and trust us to deliver.”
Pandora does not sell its jewelry through Amazon, the company said.
The jewelry retailer said it spends “significant” resources to protect its brand and stop counterfeiting.
In 2024, it said it removed more than 500,000 web pages, social media accounts, and online content that advertised fake Pandora items.
The use of AI-powered detection tools helped it to stop 215 percent more of these pages and accounts than the previous year, said Pandora.
The company also supported the seizure of around 100,000 counterfeit Pandora items worldwide.
"Counterfeiting is one of the oldest crimes in history, and we're tackling it with our cutting-edge proactive tools and technology,” said Kebharu Smith, director of Amazon's Counterfeit Crimes Unit.
“Our collaboration with Pandora successfully dismantled a ring of bad actors, removing counterfeits from the broader supply chain. While we've made significant progress over the past five years, our mission remains clear—we won't rest until we drive counterfeits to zero."
In 2021, counterfeit and pirated goods accounted for 2.3 percent of global trade, according to a 2025 report on the topic by the Organisation for Economic Co-operation and Development.
More on Crime
The Latest
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’sThe private equity firm has a plan to revive the mall staple.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEOClaudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
TrendsSep 17, 2025
Silvia Furmanovich’s Book Tells the ‘Journey of a Jeweler’The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.
WatchesSep 17, 2025
Bob’s Watches Acquires Vintage Rolex Won on ‘The Price is Right’ The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.
TechnologySep 17, 2025
Jewelers Mutual Launches Shipping Solution App for Shopify The new integration allows users to manage shipments directly from the Shopify dashboard.
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CollectionsSep 16, 2025
Chopard Adds New Designs to Its ‘Ice Cube’ Capsule CollectionThe jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
