Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker
La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
LVMH has taken a minority stake in La Joux-Perret, a watch movement manufacturer that Citizen Group acquired in 2012. (Photo courtesy of Citizen Group)
Editor’s note: This story was updated post-publication to include a quote from Jeffrey Cohen, president of Citizen Watch America.
Tokyo—LVMH has taken a minority stake in Citizen Group-owned movement maker La Joux-Perret, the companies announced earlier this month.
Based in La Chaux-de-Fonds, Switzerland, La Joux-Perret is a manufacturer of mechanical and solar quartz watch movements that’s been around for more than 20 years and employs about 140 people.
Citizen Group acquired the company in 2012.
La Joux-Perret makes movements for some of the most well-known Swiss and international watch brands; it has been supplying TAG Heuer and Tiffany & Co., both LVMH brands, with solar quartz movements since 2022.
LVMH’s investment in the company will mean that La Joux-Perret’s solar quartz movements will be used in more of its watch brands.
It also guarantees the company access to a steady, reliable supply of high-quality movements.
In addition to TAG Heuer and Tiffany & Co., LVMH’s watch portfolio includes Hublot and Zenith.
“We are pleased to strengthen our ties with La Joux-Perret. Their technical mastery, industrial excellence, and deep roots in the Swiss watchmaking landscape make it an ideal partner for our watchmaking maisons,” said Jean-Christophe Babin, who was appointed CEO of LVMH Watches earlier this year.
“Together, we aim to lead the way in sustainable high-precision watch movements, leveraging our unmatched expertise in solar energy.”
Related stories will be right here …
Tokyo—LVMH has taken a minority stake in Citizen Group-owned movement maker La Joux-Perret, the companies announced earlier this month.
Based in La Chaux-de-Fonds, Switzerland, La Joux-Perret is a manufacturer of mechanical and solar quartz watch movements that’s been around for more than 20 years and employs about 140 people.
Citizen Group acquired the company in 2012.
La Joux-Perret makes movements for some of the most well-known Swiss and international watch brands; it has been supplying TAG Heuer and Tiffany & Co., both LVMH brands, with solar quartz movements since 2022.
LVMH’s investment in the company will mean that La Joux-Perret’s solar quartz movements will be used in more of its watch brands.
It also guarantees the company access to a steady, reliable supply of high-quality movements.
In addition to TAG Heuer and Tiffany & Co., LVMH’s watch portfolio includes Hublot and Zenith.
“We are pleased to strengthen our ties with La Joux-Perret. Their technical mastery, industrial excellence, and deep roots in the Swiss watchmaking landscape make it an ideal partner for our watchmaking maisons,” said Jean-Christophe Babin, who was appointed CEO of LVMH Watches earlier this year.
“Together, we aim to lead the way in sustainable high-precision watch movements, leveraging our unmatched expertise in solar energy.”
For Citizen Group, LVMH’s investment enhances La Joux-Perret’s reputation and standing within the watch industry and gives it the opportunity to grow.
“We are delighted to welcome LVMH to the capital of La Joux-Perret and to celebrate the reinforcement of their commercial relationship,” Citizen Group President and CEO Yoshitaka Oji said.
“This strategic alliance with a key partner confirms the recognition of its expertise and opens new long-term development prospects. With this solidified partnership, La Joux-Perret will supply movements with outstanding performance and, together with the LVMH Group, contribute to the development of the Swiss watch industry.”
Jeffrey Cohen, president of Citizen Watch America, said LVMH’s decision to invest in La Joux-Perret underscores the growing global appreciation for “true watchmaking excellence” and recognizes the technical expertise and creativity La Joux-Perret brings to the industry.
More on Watches
The Latest
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
