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LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker
La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
Tokyo—LVMH has taken a minority stake in Citizen Group-owned movement maker La Joux-Perret, the companies announced earlier this month.
Based in La Chaux-de-Fonds, Switzerland, La Joux-Perret is a manufacturer of mechanical and solar quartz watch movements that’s been around for more than 20 years and employs about 140 people.
Citizen Group acquired the company in 2012.
La Joux-Perret makes movements for some of the most well-known Swiss and international watch brands; it has been supplying TAG Heuer and Tiffany & Co., both LVMH brands, with solar quartz movements since 2022.
LVMH’s investment in the company will mean that La Joux-Perret’s solar quartz movements will be used in more of its watch brands.
It also guarantees the company access to a steady, reliable supply of high-quality movements.
In addition to TAG Heuer and Tiffany & Co., LVMH’s watch portfolio includes Hublot and Zenith.
“We are pleased to strengthen our ties with La Joux-Perret. Their technical mastery, industrial excellence, and deep roots in the Swiss watchmaking landscape make it an ideal partner for our watchmaking maisons,” said Jean-Christophe Babin, who was appointed CEO of LVMH Watches earlier this year.
“Together, we aim to lead the way in sustainable high-precision watch movements, leveraging our unmatched expertise in solar energy.”
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Based in La Chaux-de-Fonds, Switzerland, La Joux-Perret is a manufacturer of mechanical and solar quartz watch movements that’s been around for more than 20 years and employs about 140 people.
Citizen Group acquired the company in 2012.
La Joux-Perret makes movements for some of the most well-known Swiss and international watch brands; it has been supplying TAG Heuer and Tiffany & Co., both LVMH brands, with solar quartz movements since 2022.
LVMH’s investment in the company will mean that La Joux-Perret’s solar quartz movements will be used in more of its watch brands.
It also guarantees the company access to a steady, reliable supply of high-quality movements.
In addition to TAG Heuer and Tiffany & Co., LVMH’s watch portfolio includes Hublot and Zenith.
“We are pleased to strengthen our ties with La Joux-Perret. Their technical mastery, industrial excellence, and deep roots in the Swiss watchmaking landscape make it an ideal partner for our watchmaking maisons,” said Jean-Christophe Babin, who was appointed CEO of LVMH Watches earlier this year.
“Together, we aim to lead the way in sustainable high-precision watch movements, leveraging our unmatched expertise in solar energy.”
For Citizen Group, LVMH’s investment enhances La Joux-Perret’s reputation and standing within the watch industry and gives it the opportunity to grow.
“We are delighted to welcome LVMH to the capital of La Joux-Perret and to celebrate the reinforcement of their commercial relationship,” Citizen Group President and CEO Yoshitaka Oji said.
“This strategic alliance with a key partner confirms the recognition of its expertise and opens new long-term development prospects. With this solidified partnership, La Joux-Perret will supply movements with outstanding performance and, together with the LVMH Group, contribute to the development of the Swiss watch industry.”
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