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Jean Dousset Opens Third Store
The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
Jean Dousset’s third store is in Santa Clara, California. The brand’s eponymous founder is the great-great-grandson of Cartier founder Louis-François Cartier, and it sells lab-grown diamonds only.
Santa Clara, Calif.—Lab-grown diamond jewelry brand Jean Dousset has opened a new store at Westfield Valley Fair in Santa Clara, California, an upscale city in the heart of Silicon Valley.
It is the brand’s third location.
The new boutique reflects the architectural elegance and modern sophistication that define the brand, it said.
The space takes inspiration from the sculptural language in the brand’s “Dorée” collection.
Design elements include elongated lines, structural forms, and an open, gallery-like layout that the brand said creates a sense of balance, continuity, and negative space.
Jean Dousset said it chose thoughtful details that showcase its collections while also providing a warm, elevated environment for personalized consultations.
It is the brand’s third location.
The new boutique reflects the architectural elegance and modern sophistication that define the brand, it said.
The space takes inspiration from the sculptural language in the brand’s “Dorée” collection.
Design elements include elongated lines, structural forms, and an open, gallery-like layout that the brand said creates a sense of balance, continuity, and negative space.
Jean Dousset said it chose thoughtful details that showcase its collections while also providing a warm, elevated environment for personalized consultations.
The design of the new Jean Dousset store in Santa Clara, California, features elongated lines, structural forms, and an open layout, as shown in this rendering.
A rendering of the display in the consultation area that shows a “view” of the Eiffel Tower in Paris
A rendering of the storefront for Jean Dousset’s new Westfield Valley Fair location
A ring and a pendant from Jean Dousset’s “Dorée” collection
A “state-of-the-art” screen display near the consultation desk will show views of the Eiffel Tower, a nod to the founder’s French heritage and the Parisian influence on the brand’s designs.
The store will sell engagement rings, eternity bands, necklaces, and bracelets, as well as studs and hoops.
Jean Dousset, who is the great-great-grandson of Cartier founder Louis-François Cartier, is the founder and president of his namesake brand.
He launched “Oui by Jean Dousset” in 2020, an offshoot of the brand dedicated to lab-grown diamond jewelry.
In 2023, the brand pivoted to exclusively selling lab-grown diamonds across every collection, unifying “Oui by Jean Dousset” and the main label.
The new store marks a milestone in Jean Dousset’s strategic retail expansion and its growth as a leader in the lab-grown category, the brand said.
It also has a flagship store in Los Angeles and a showroom in New York.
“We are redefining what’s possible with lab-grown diamonds by pairing them with exceptional design and uncompromising craftsmanship. Each piece is cut, set, and finished to the same standards as the world’s finest jewelry houses, reflecting our commitment to quality, artistry, and innovation,” said Dousset.
“We’re excited to welcome Bay Area clients into our newest boutique, where they can experience our collections firsthand and discover the timeless design and signature details that define every Jean Dousset creation.”
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