The retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Cartier Descendant Launches a Lab-Grown Diamond Line
Oui by Jean Dousset promises consumers better prices for bigger stones.

The great-great-grandson of Cartier founder Louis-François Cartier, Dousset learned the traditions of Paris’ most esteemed high jewelers on Place Vendôme, working for Chaumet, Boucheron, and Van Cleef & Arpels.
His role with the latter jeweler brought him to Beverly Hills to open a company showroom.
In Los Angeles, he decided to make a name for himself, creating his own brand and specializing in custom pieces for private clients, gaining notoriety for his engagement rings for the who’s who of Hollywood.
Dousset is the man behind both Amy Adams’ and Eva Longoria’s engagement rings, and recently, Paris Hilton’s.
However, Dousset is also interested in what the more typical bride wants.
Last summer, he launched Oui by Jean Dousset, a line of engagement rings focused on offering consumer-friendly price points.
He became even more aware of bridal shopper pain points this year, when he conducted a survey among 400 of his email subscribers. Forty-eight percent said their ideal engagement ring center diamond carat weight is between 2 and 4 carats, while 49 percent said their budget was under $10,000.
More than half of respondents said they would consider a lab-grown diamond purchase.
With that, Oui by Jean Dousset has pivoted to the lab-grown diamond market.
“As the technology and quality of lab-grown diamonds has vastly improved, and I saw how important lab diamonds were becoming for consumers, I realized it could be the solution to the problem I was trying to solve with Oui in the first place,” Dousset said.
“The goal of Oui has always been to make high-quality jewelry more accessible.”
Available exclusively at Oui.JeanDousset.com, customers can build the engagement ring of their choice, choosing the setting, metal, and GIA-graded lab-grown diamond from an ever-changing current selection of stones.
Diamonds weigh between 1 and 4 carats, with a 1-carat diamond engagement ring starting at $4,200.
For comparison, a Jean Dousset 1-carat natural diamond engagement ring starts at $8,500.
Oui by Jean Dousset is a direct-to-consumer brand, operating without a wholesale markup, per the company website.
In addition to lab-grown diamond engagement rings, it also offers lab-grown diamond earrings and lab-grown diamond necklaces.
Dousset will continue to sell his natural diamond designs and custom creations under the Jean Dousset label.
The Latest

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.


Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

Hollywood glamour meets Milanese sophistication in the design of Pomellato’s new store in Beverly Hills, California.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.

In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.

The new showcase dedicated to Italian jewelry design is set for Oct. 29-30.




















