The Top 5 Stories of 2025
Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

I knew an article related to the engagement heard ‘round the world (Taylor Swift and Travis Kelce, who got engaged in August) would land somewhere in the top 5, and indeed it did.
Published in October as part of our fall 2025 Diamond Report, Associate Editor Lauren McLemore’s excellent article, “The Taylor Swift Effect: Antique Diamonds Edition,” examined how antique diamond cuts were trending before Ms. Swift just said yes.
Other topics that piqued readers’ interest this year include crime and sports.
Here are the most-read stories published on NationalJeweler.com between Jan. 1 and Dec. 31, 2025, according to Google Analytics.
Thank you for reading, and we look forward to bringing you more jewelry news in 2026.
1. The Taylor Swift Effect: Antique Diamonds Edition
National Jeweler’s most-read story of 2025 explored the diamond ring at the center of the most-talked-about engagement of the year.
2. ‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars
This story about the sentencing of luxury watch dealer Anthony Farrar, who previously pleaded guilty to fraud charges, was popular among National Jeweler readers.
3. Customs Seizes Hundreds of Fake Rolex, Cartier Watches
Published in late December, the story about a customs bust involving fake watches attracted a lot of readers in a short time, making it the third most-read story of the year.
4. Piece of the Week: An MVP’s Sapphire Tennis Necklace
The Los Angeles Dodgers were the top team in baseball, and this article about Yoshinobu Yamamoto’s style on the mound was the most popular Piece of the Week in 2025.
5. Five Engagement Ring Trends Expected to Rule 2025
From vintage diamond cuts to bezel settings, these were the bridal trends experts expected to see this year, and they were right.
The Latest

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.


“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

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