The Top 5 Stories of 2025
Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

I knew an article related to the engagement heard ‘round the world (Taylor Swift and Travis Kelce, who got engaged in August) would land somewhere in the top 5, and indeed it did.
Published in October as part of our fall 2025 Diamond Report, Associate Editor Lauren McLemore’s excellent article, “The Taylor Swift Effect: Antique Diamonds Edition,” examined how antique diamond cuts were trending before Ms. Swift just said yes.
Other topics that piqued readers’ interest this year include crime and sports.
Here are the most-read stories published on NationalJeweler.com between Jan. 1 and Dec. 31, 2025, according to Google Analytics.
Thank you for reading, and we look forward to bringing you more jewelry news in 2026.
1. The Taylor Swift Effect: Antique Diamonds Edition
National Jeweler’s most-read story of 2025 explored the diamond ring at the center of the most-talked-about engagement of the year.
2. ‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars
This story about the sentencing of luxury watch dealer Anthony Farrar, who previously pleaded guilty to fraud charges, was popular among National Jeweler readers.
3. Customs Seizes Hundreds of Fake Rolex, Cartier Watches
Published in late December, the story about a customs bust involving fake watches attracted a lot of readers in a short time, making it the third most-read story of the year.
4. Piece of the Week: An MVP’s Sapphire Tennis Necklace
The Los Angeles Dodgers were the top team in baseball, and this article about Yoshinobu Yamamoto’s style on the mound was the most popular Piece of the Week in 2025.
5. Five Engagement Ring Trends Expected to Rule 2025
From vintage diamond cuts to bezel settings, these were the bridal trends experts expected to see this year, and they were right.
The Latest

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

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