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Pandora Expands ‘Talisman’ Collection as Lawsuit Continues
The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
Model Alex Consani stars in Pandora’s new “Talisman” campaign. The Danish jewelry giant expanded the collection, inspired by the zodiac.
Copenhagen, Denmark—Pandora is opening the next chapter of its “Talisman” collection, even as it continues to battle claims that it copied the collection’s designs from a popular fine jewelry brand.
Inspired by the zodiac, the new jewels feature the same motifs as the first collection, but star signs take center stage across medallions, rings, and necklaces.
The 30-plus styles, crafted in 14-karat gold plating and sterling silver, are meant to resemble excavated artifacts, said Pandora.
The jewels combine hand-finished mixed metals, faux-aged textures, man-made mother-of-pearl, carved cameos, and hidden Latin inscriptions.
In addition to the 12 star signs, there are charms inspired by the four elements—earth, water, air and fire—as well as other celestial, floral, and animal symbols.
The collection’s reversible flip rings feature a sun and moon, a rose, and Pegasus.
The back of the “Sun and Moon” flip ring, for example, reads “through hardships to the stars,” a reminder of resilience and possibility, said Pandora.
The collection, which debuted today, ranges in price from $70 to $98.
SEE: Pandora’s New Talisman Collection
Inspired by the zodiac, the new jewels feature the same motifs as the first collection, but star signs take center stage across medallions, rings, and necklaces.
The 30-plus styles, crafted in 14-karat gold plating and sterling silver, are meant to resemble excavated artifacts, said Pandora.
The jewels combine hand-finished mixed metals, faux-aged textures, man-made mother-of-pearl, carved cameos, and hidden Latin inscriptions.
In addition to the 12 star signs, there are charms inspired by the four elements—earth, water, air and fire—as well as other celestial, floral, and animal symbols.
The collection’s reversible flip rings feature a sun and moon, a rose, and Pegasus.
The back of the “Sun and Moon” flip ring, for example, reads “through hardships to the stars,” a reminder of resilience and possibility, said Pandora.
The collection, which debuted today, ranges in price from $70 to $98.
SEE: Pandora’s New Talisman Collection
The new additions to Pandora’s Talisman collection were inspired by the zodiac.
The collection’s rings flip to reveal an inscription on the reverse side.
The jewels are “quiet affirmations, whispered reminders of strength, hope, and destiny,” said Pandora creative directors Francesco Terzo and A. Filippo Ficarelli.
All 12 zodiac signs, including the Libra seen here, are represented.
“Imperfectly beautiful, the Talismans are more than jewelry; they are quiet affirmations, whispered reminders of strength, hope, and destiny,” Francesco Terzo and A. Filippo Ficarelli, Pandora’s creative directors, said in a press release about the collection.
“Together, the inscriptions form a poetic tapestry, a hymn to life and the values we carry forward.”
The first iteration of the collection is the subject of a lawsuit. Fine jewelry brand Foundrae sued Pandora, alleging the company copied its medallion designs for the “Talisman” collection.
Pandora declined to respond to a request for comment on its decision to expand the collection, noting that it does not comment on ongoing litigation.
In June, Pandora asked the judge for a 60-day extension after a key witness was unavailable on the requested dates.
Foundrae agreed to the extension, and it was approved by the judge, as per court documents.
Despite the controversy, the Talisman collection was a standout for Pandora in the second quarter.
Model Alex Consani fronts the expanded collection’s campaign, alongside fellow models Mahi Kabra and Jill Kortleve.
Photographed by Cass Bird, the new campaign film and images highlight how one’s identity evolves throughout our lives and is redefined by our experiences, Pandora said.
From left, models Mahi Kabra, Alex Consani, and Jill Kortleve star in the new Pandora Talisman campaign.
To celebrate the collection’s launch, Consani will co-host a private VIP event in Los Angeles today on the eve of the Sturgeon Moon.
The August full moon will coincide with a partial lunar eclipse.
“Traditionally associated with resilience, inner strength, and emotional clarity, the lunar moment will set the tone for an evening dedicated to authentic self-expression,” Pandora said.
Pandora is also partnering with astrologer Chani Nicholas on a “gift with purchase” promo across 650 retail stores throughout North America.
From Aug. 27 to Oct. 1, customers who purchase select Pandora jewels will receive a voucher for a 60-day premium membership to the Chani astrology app.
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