Style

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
Latest in Style

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
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From market analysis to emerging jewelry trends, National Jeweler’s Daily Newsletter covers the most important industry news of the day.
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