The Taylor Swift Effect: Antique Diamonds Edition
The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

The vintage look has been emerging as a coveted aesthetic, the trend further fueled by celebrities leaning into the look, such as Zendaya, who flashed her antique diamond engagement ring on the Golden Globes red carpet back in January, and more recently, Taylor Swift, whose engagement ring has obvious vintage elements.
“Any time a cultural icon like Taylor wears something distinctive—especially an engagement ring—it sparks a wave of interest,” said Stephanie Gottlieb, owner of her namesake fine jewelry brand based in New York.
“What’s exciting is that many of our clients had recently requested unique antique diamonds that are full of character, and Taylor’s ring just validated that instinct for them.”
Swift’s ring reportedly contains an old mine-cut diamond.
The antique cut, which dates to the 1700s, is identifiable by a flat facet at the bottom of the diamond known as an open culet—often a marker of a stone hand-cut long before the development of the tools that allow for the sharp, knifelike point seen in diamonds today, according to the Gemological Institute of America’s Old Mine Cut Diamond Guide.
The fact that these diamonds were cut by hand gives them character, according to Gottlieb.
“[They have] this beautiful irregularity—chunkier facets, higher crowns, smaller tables, and a softer, candlelit sparkle,” she said.
It’s a classic choice for a consumer who wants a storied, one-of-a-kind natural diamond.
Though once very popular, particularly in Georgian (1714-1837) and Victorian-era (1837-1901) jewelry, original old mine-cut diamonds can be difficult to come by, especially in variations like Swift’s, which is elongated versus square and pillowy.
“These stones were cut by hand centuries ago, often to maximize carat weight from the rough, and elongated shapes were less common in that era,” Gottlieb said.
“Finding one today in a larger size, with beautiful proportions and facet patterning, is extremely challenging.”
Due to their scarcity, elongated variations may also command a premium.
New York-based retailer Greenwich St. Jeweler has been selling antique (meaning more than 100 years old) diamonds for more than a decade.
“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes].” — Jennifer Gandia, Greenwich St. Jewelers
“We lost a bunch at some point, probably in the ‘70s ‘80s and ‘90s, where there was no interest really in antique diamonds,” she said.
“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes], so there are less of them, and it’s a finite resource.”
The old mine cut is regarded as the precursor to the cushion cut, a variation that emerged amid notable technological advances in diamond cutting around the late 19th century, according to a buyer’s guide from Sotheby’s.
The cushion cut retains the old mine’s squarish shape but has evolved over time to feature more uniform facets, and sometimes additional facets, which, according to a GIA explainer on the cut, would make it a “modified cushion cut brilliant.”
Both antique and modern cushion-cut diamonds provide a similar look to the old mine cut while being more readily available, Gottlieb said.
“There are some really beautiful modern cushion cuts that are designed with antique sensibilities—chunkier facets, softer outlines, higher crowns,” she added.
Cutters today also can mimic the original old mine cut in natural or lab-grown diamonds, a service offered by companies like Roen, a jewelry brand based in New York.
Modern diamonds cut in antique styles offer the same look but with added benefits, such as thicker, more durable girdles, as well as greater symmetry and consistency due to improved cutting precision, according to GIA.
Another way to channel the vintage vibe is to opt for an off-white or warmer-tone diamond, which is a separate trend that appears to be naturally intersecting with antique cuts’ rise in popularity.
“Antique cuts often naturally have warmer color tones, and part of their charm is how the cut and color play together to create this soft, romantic glow,” Gottlieb said.
“The aesthetic appeal of warm tones is leading people toward antique cuts, and the resurgence of antique cuts is helping people appreciate the beauty of those warmer hues.”
A diamond of any kind could be set in a vintage-inspired mount, like Swift’s bezel prong setting or a milgrain band.
Soon after Swift announced her engagement, Stuller put out a shop-the-look guide featuring several similar style suggestions.
In addition to showcasing diamonds of various cuts in elongated shapes like ovals and cushions, the guide features bezel prong settings and vintage-inspired bands.
“It’s all about capturing the essence of what you love about Taylor’s ring, whether that’s the shape, the warmth, the sparkle, or the history,” Gottlieb said.
“Consumers may need to evaluate [antique diamonds] on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”— Lauren DeYoung, Lauren DeYoung Jewelry
For a consumer who has their heart set on any kind of original antique diamond, it’s best to work with someone who has the resources to source these types of stones, like Gottlieb, Gandia, or Lauren DeYoung, a sixth-generation jeweler known for curating antique and vintage jewels.
“When shopping for an antique diamond, the average consumer should expect a different experience than [when they are] buying a modern stone,” DeYoung said.
“They come with a host of characteristics that don’t come up when shopping for a modern diamond … consumers may need to evaluate them on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”
Gandia echoed this sentiment: “You can’t be like, ‘I want a D color, internally flawless, antique old mine cut.’”
While the retailer said Greenwich St. Jewelers ultimately will make whatever a custom client wants, the store’s associates always will provide education about antique diamonds and try to source an original before suggesting an alternative.
For some, the sourcing process may prove to be worthwhile.
“I think most people who want an antique [diamond] or are truly interested in something that has a history like that are very open to hearing and learning more about that time,” Gandia said.
The Latest

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.


Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

Sponsored by OROAREZZO International Jewelry Exhibition

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
























