Trends

The Taylor Swift Effect: Antique Diamonds Edition

TrendsOct 22, 2025

The Taylor Swift Effect: Antique Diamonds Edition

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Taylor Swift engagement ring Greenwich St
At left, a close-up of Taylor Swift’s engagement ring, and at right, “The Grand Engagement Ring” by G.St Ceremony featuring a natural old mine-cut diamond. Greenwich St. Jewelers said the ring sold while this story was in progress.
New York—While engagement ring shopping is about selecting something personal and meaningful, there are always a few styles each season that rule the category.

The vintage look has been emerging as a coveted aesthetic, the trend further fueled by celebrities leaning into the look, such as Zendaya, who flashed her antique diamond engagement ring on the Golden Globes red carpet back in January, and more recently, Taylor Swift, whose engagement ring has obvious vintage elements.

“Any time a cultural icon like Taylor wears something distinctive—especially an engagement ring—it sparks a wave of interest,” said Stephanie Gottlieb, owner of her namesake fine jewelry brand based in New York.

“What’s exciting is that many of our clients had recently requested unique antique diamonds that are full of character, and Taylor’s ring just validated that instinct for them.” 

Swift’s ring reportedly contains an old mine-cut diamond.

The antique cut, which dates to the 1700s, is identifiable by a flat facet at the bottom of the diamond known as an open culet—often a marker of a stone hand-cut long before the development of the tools that allow for the sharp, knifelike point seen in diamonds today, according to the Gemological Institute of America’s Old Mine Cut Diamond Guide.

The fact that these diamonds were cut by hand gives them character, according to Gottlieb.

“[They have] this beautiful irregularity—chunkier facets, higher crowns, smaller tables, and a softer, candlelit sparkle,” she said.

It’s a classic choice for a consumer who wants a storied, one-of-a-kind natural diamond.

Greenwich St old mine-cut engagement ring
The “Grand Engagement Ring” by G.St Ceremony featuring a 2.03-carat old mine-cut diamond with M color, VS1 clarity


Though once very popular, particularly in Georgian (1714-1837) and Victorian-era (1837-1901) jewelry, original old mine-cut diamonds can be difficult to come by, especially in variations like Swift’s, which is elongated versus square and pillowy. 

“These stones were cut by hand centuries ago, often to maximize carat weight from the rough, and elongated shapes were less common in that era,” Gottlieb said.  

“Finding one today in a larger size, with beautiful proportions and facet patterning, is extremely challenging.” 

Due to their scarcity, elongated variations may also command a premium. 

New York-based retailer Greenwich St. Jeweler has been selling antique (meaning more than 100 years old) diamonds for more than a decade. 

“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes].” — Jennifer Gandia, Greenwich St. Jewelers  
Co-owner Jennifer Gandia said another reason these stones can be tricky to source overall is because of a change in trends over the years. 

“We lost a bunch at some point, probably in the ‘70s ‘80s and ‘90s, where there was no interest really in antique diamonds,” she said. 

“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes], so there are less of them, and it’s a finite resource.” 

 Related stories will be right here … 

The old mine cut is regarded as the precursor to the cushion cut, a variation that emerged amid notable technological advances in diamond cutting around the late 19th century, according to a buyer’s guide from Sotheby’s.

The cushion cut retains the old mine’s squarish shape but has evolved over time to feature more uniform facets, and sometimes additional facets, which, according to a GIA explainer on the cut, would make it a “modified cushion cut brilliant.”

Both antique and modern cushion-cut diamonds provide a similar look to the old mine cut while being more readily available, Gottlieb said.

Stephanie Gottlieb antique cushion cut
An antique solitaire cushion-cut diamond on a gold band by Stephanie Gottlieb


“There are some really beautiful modern cushion cuts that are designed with antique sensibilities—chunkier facets, softer outlines, higher crowns,” she added.

Cutters today also can mimic the original old mine cut in natural or lab-grown diamonds, a service offered by companies like Roen, a jewelry brand based in New York.

Modern diamonds cut in antique styles offer the same look but with added benefits, such as thicker, more durable girdles, as well as greater symmetry and consistency due to improved cutting precision, according to GIA.

Another way to channel the vintage vibe is to opt for an off-white or warmer-tone diamond, which is a separate trend that appears to be naturally intersecting with antique cuts’ rise in popularity.

Single Stone Cori engagement antique diamond ring
The “Cori” ring from Single Stone featuring a 3.18-carat antique cushion brilliant-cut diamond of O-P color, VS2 clarity


“Antique cuts often naturally have warmer color tones, and part of their charm is how the cut and color play together to create this soft, romantic glow,” Gottlieb said. 

“The aesthetic appeal of warm tones is leading people toward antique cuts, and the resurgence of antique cuts is helping people appreciate the beauty of those warmer hues.” 

A diamond of any kind could be set in a vintage-inspired mount, like Swift’s bezel prong setting or a milgrain band.  


Gandia, of Greenwich St. Jewelers, said she has seen a notable uptick in interest in hand-engraved bands among the store’s clients.

Soon after Swift announced her engagement, Stuller put out a shop-the-look guide featuring several similar style suggestions.  

In addition to showcasing diamonds of various cuts in elongated shapes like ovals and cushions, the guide features bezel prong settings and vintage-inspired bands.  

“It’s all about capturing the essence of what you love about Taylor’s ring, whether that’s the shape, the warmth, the sparkle, or the history,” Gottlieb said. 

“Consumers may need to evaluate [antique diamonds] on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”— Lauren DeYoung, Lauren DeYoung Jewelry 

For a consumer who has their heart set on any kind of original antique diamond, it’s best to work with someone who has the resources to source these types of stones, like Gottlieb, Gandia, or Lauren DeYoung, a sixth-generation jeweler known for curating antique and vintage jewels. 

“When shopping for an antique diamond, the average consumer should expect a different experience than [when they are] buying a modern stone,” DeYoung said. 

“They come with a host of characteristics that don’t come up when shopping for a modern diamond … consumers may need to evaluate them on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”  

Gandia echoed this sentiment: “You can’t be like, ‘I want a D color, internally flawless, antique old mine cut.’” 

While the retailer said Greenwich St. Jewelers ultimately will make whatever a custom client wants, the store’s associates always will provide education about antique diamonds and try to source an original before suggesting an alternative. 

For some, the sourcing process may prove to be worthwhile. 

“I think most people who want an antique [diamond] or are truly interested in something that has a history like that are very open to hearing and learning more about that time,” Gandia said. 

The Latest

F.P. Journe FFC prototype
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8M

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

Rolex Miami store
WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Stock image of consumers shopping in the winter
SurveysDec 10, 2025
Consumer Confidence Drops in November

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

National Association of Jewelry Appraisers logo
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Weekly QuizDec 04, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Silas Smith and his Responsible Design Challenge Winning Pendant
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge Winner

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

Sothebys orangy pink The Desert Rose diamond
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu Dhabi

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’t

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

Gemvision by Stuller MatrixGold 3.11
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGold

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

Sign at the JA New York jewelry trade show
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Juell Kadet, former executive vice president of Rogers & Hollands
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Lumia 2 smart earrings
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart Earrings

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

Exterior of renovated and expanded J.R. Dunn Jewelers
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

DD-Email-Image-1872x1052 (1).jpg
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural Diamonds

Sponsored by De Beers Group

G-Shock DWN5600 Ring
WatchesDec 04, 2025
Casio Shrinks its G-Shock Watch

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Accredited Gemologists Association logo
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker Lineup

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

 CBG logo
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Miley Cyrus and Maxx Morando Engagement Ring
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement Ring

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

Costco store
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Shoppers in a mall
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving Weekend

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

Faberge The Winter Egg
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30M

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

Vera Wang Love lab grown diamond engagement ring
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price Points

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy