Trends

The Taylor Swift Effect: Antique Diamonds Edition

TrendsOct 22, 2025

The Taylor Swift Effect: Antique Diamonds Edition

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Taylor Swift engagement ring Greenwich St
At left, a close-up of Taylor Swift’s engagement ring, and at right, “The Grand Engagement Ring” by G.St Ceremony featuring a natural old mine-cut diamond. Greenwich St. Jewelers said the ring sold while this story was in progress.
New York—While engagement ring shopping is about selecting something personal and meaningful, there are always a few styles each season that rule the category.

The vintage look has been emerging as a coveted aesthetic, the trend further fueled by celebrities leaning into the look, such as Zendaya, who flashed her antique diamond engagement ring on the Golden Globes red carpet back in January, and more recently, Taylor Swift, whose engagement ring has obvious vintage elements.

“Any time a cultural icon like Taylor wears something distinctive—especially an engagement ring—it sparks a wave of interest,” said Stephanie Gottlieb, owner of her namesake fine jewelry brand based in New York.

“What’s exciting is that many of our clients had recently requested unique antique diamonds that are full of character, and Taylor’s ring just validated that instinct for them.” 

Swift’s ring reportedly contains an old mine-cut diamond.

The antique cut, which dates to the 1700s, is identifiable by a flat facet at the bottom of the diamond known as an open culet—often a marker of a stone hand-cut long before the development of the tools that allow for the sharp, knifelike point seen in diamonds today, according to the Gemological Institute of America’s Old Mine Cut Diamond Guide.

The fact that these diamonds were cut by hand gives them character, according to Gottlieb.

“[They have] this beautiful irregularity—chunkier facets, higher crowns, smaller tables, and a softer, candlelit sparkle,” she said.

It’s a classic choice for a consumer who wants a storied, one-of-a-kind natural diamond.

Greenwich St old mine-cut engagement ring
The “Grand Engagement Ring” by G.St Ceremony featuring a 2.03-carat old mine-cut diamond with M color, VS1 clarity


Though once very popular, particularly in Georgian (1714-1837) and Victorian-era (1837-1901) jewelry, original old mine-cut diamonds can be difficult to come by, especially in variations like Swift’s, which is elongated versus square and pillowy. 

“These stones were cut by hand centuries ago, often to maximize carat weight from the rough, and elongated shapes were less common in that era,” Gottlieb said.  

“Finding one today in a larger size, with beautiful proportions and facet patterning, is extremely challenging.” 

Due to their scarcity, elongated variations may also command a premium. 

New York-based retailer Greenwich St. Jeweler has been selling antique (meaning more than 100 years old) diamonds for more than a decade. 

“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes].” — Jennifer Gandia, Greenwich St. Jewelers  
Co-owner Jennifer Gandia said another reason these stones can be tricky to source overall is because of a change in trends over the years. 

“We lost a bunch at some point, probably in the ‘70s ‘80s and ‘90s, where there was no interest really in antique diamonds,” she said. 

“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes], so there are less of them, and it’s a finite resource.” 

 Related stories will be right here … 

The old mine cut is regarded as the precursor to the cushion cut, a variation that emerged amid notable technological advances in diamond cutting around the late 19th century, according to a buyer’s guide from Sotheby’s.

The cushion cut retains the old mine’s squarish shape but has evolved over time to feature more uniform facets, and sometimes additional facets, which, according to a GIA explainer on the cut, would make it a “modified cushion cut brilliant.”

Both antique and modern cushion-cut diamonds provide a similar look to the old mine cut while being more readily available, Gottlieb said.

Stephanie Gottlieb antique cushion cut
An antique solitaire cushion-cut diamond on a gold band by Stephanie Gottlieb


“There are some really beautiful modern cushion cuts that are designed with antique sensibilities—chunkier facets, softer outlines, higher crowns,” she added.

Cutters today also can mimic the original old mine cut in natural or lab-grown diamonds, a service offered by companies like Roen, a jewelry brand based in New York.

Modern diamonds cut in antique styles offer the same look but with added benefits, such as thicker, more durable girdles, as well as greater symmetry and consistency due to improved cutting precision, according to GIA.

Another way to channel the vintage vibe is to opt for an off-white or warmer-tone diamond, which is a separate trend that appears to be naturally intersecting with antique cuts’ rise in popularity.

Single Stone Cori engagement antique diamond ring
The “Cori” ring from Single Stone featuring a 3.18-carat antique cushion brilliant-cut diamond of O-P color, VS2 clarity


“Antique cuts often naturally have warmer color tones, and part of their charm is how the cut and color play together to create this soft, romantic glow,” Gottlieb said. 

“The aesthetic appeal of warm tones is leading people toward antique cuts, and the resurgence of antique cuts is helping people appreciate the beauty of those warmer hues.” 

A diamond of any kind could be set in a vintage-inspired mount, like Swift’s bezel prong setting or a milgrain band.  


Gandia, of Greenwich St. Jewelers, said she has seen a notable uptick in interest in hand-engraved bands among the store’s clients.

Soon after Swift announced her engagement, Stuller put out a shop-the-look guide featuring several similar style suggestions.  

In addition to showcasing diamonds of various cuts in elongated shapes like ovals and cushions, the guide features bezel prong settings and vintage-inspired bands.  

“It’s all about capturing the essence of what you love about Taylor’s ring, whether that’s the shape, the warmth, the sparkle, or the history,” Gottlieb said. 

“Consumers may need to evaluate [antique diamonds] on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”— Lauren DeYoung, Lauren DeYoung Jewelry 

For a consumer who has their heart set on any kind of original antique diamond, it’s best to work with someone who has the resources to source these types of stones, like Gottlieb, Gandia, or Lauren DeYoung, a sixth-generation jeweler known for curating antique and vintage jewels. 

“When shopping for an antique diamond, the average consumer should expect a different experience than [when they are] buying a modern stone,” DeYoung said. 

“They come with a host of characteristics that don’t come up when shopping for a modern diamond … consumers may need to evaluate them on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”  

Gandia echoed this sentiment: “You can’t be like, ‘I want a D color, internally flawless, antique old mine cut.’” 

While the retailer said Greenwich St. Jewelers ultimately will make whatever a custom client wants, the store’s associates always will provide education about antique diamonds and try to source an original before suggesting an alternative. 

For some, the sourcing process may prove to be worthwhile. 

“I think most people who want an antique [diamond] or are truly interested in something that has a history like that are very open to hearing and learning more about that time,” Gandia said. 

The Latest

Lugano Diamonds Greenwich Connecticut store
MajorsOct 13, 2026
David Webb Owner Purchases Lugano Jewelry

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

Stephanie Gottlieb Wholesale Lab-Grown Collection
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection Wholesale

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Sean Dunn
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean Dunn

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Bulgari pink diamond
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' Diamond

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

Weekly QuizOct 08, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Greenwich St. Jewelers Island Jewel candle
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like Home

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.

TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner

The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

Reba McEntire belt buckle
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s Auctions

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

overnght sb 1026.png
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience

Sponsored by Overnight Mountings

The entrance to The Plumb Club pavilion at JCK Las Vegas
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures Mount

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Woman wearing Blue Nile Royal Asscher jewelry
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond Beauty

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

Audemars Piguet Risoud Eclipse Necklace
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Juan Morales and Joseph Nicosia
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEO

As part of the transition, Joseph Nicosia has stepped into the role of COO.

American Gem Trade Association logo
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards Entries

Participants now have until Oct. 14 to complete their submissions.

Stock image a police car
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-Grabs

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

The Retail Smiths Principal Partner Sherry Smith
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

Molly Stillman @fashionveggie, Beth Jones @bjonesstyle, Helene Cortez @cortezhelene, and Haley Jordan @haleyjordan12 
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ Campaign

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

Bryan Cowan and Tom Schwartz
MajorsOct 06, 2026
Frederick Goldman Names COO, CMO

FGI President John Orrico is also leaving the company after more than 13 years.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy