Trends

The Taylor Swift Effect: Antique Diamonds Edition

TrendsOct 22, 2025

The Taylor Swift Effect: Antique Diamonds Edition

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Taylor Swift engagement ring Greenwich St
At left, a close-up of Taylor Swift’s engagement ring, and at right, “The Grand Engagement Ring” by G.St Ceremony featuring a natural old mine-cut diamond. Greenwich St. Jewelers said the ring sold while this story was in progress.
New York—While engagement ring shopping is about selecting something personal and meaningful, there are always a few styles each season that rule the category.

The vintage look has been emerging as a coveted aesthetic, the trend further fueled by celebrities leaning into the look, such as Zendaya, who flashed her antique diamond engagement ring on the Golden Globes red carpet back in January, and more recently, Taylor Swift, whose engagement ring has obvious vintage elements.

“Any time a cultural icon like Taylor wears something distinctive—especially an engagement ring—it sparks a wave of interest,” said Stephanie Gottlieb, owner of her namesake fine jewelry brand based in New York.

“What’s exciting is that many of our clients had recently requested unique antique diamonds that are full of character, and Taylor’s ring just validated that instinct for them.” 

Swift’s ring reportedly contains an old mine-cut diamond.

The antique cut, which dates to the 1700s, is identifiable by a flat facet at the bottom of the diamond known as an open culet—often a marker of a stone hand-cut long before the development of the tools that allow for the sharp, knifelike point seen in diamonds today, according to the Gemological Institute of America’s Old Mine Cut Diamond Guide.

The fact that these diamonds were cut by hand gives them character, according to Gottlieb.

“[They have] this beautiful irregularity—chunkier facets, higher crowns, smaller tables, and a softer, candlelit sparkle,” she said.

It’s a classic choice for a consumer who wants a storied, one-of-a-kind natural diamond.

Greenwich St old mine-cut engagement ring
The “Grand Engagement Ring” by G.St Ceremony featuring a 2.03-carat old mine-cut diamond with M color, VS1 clarity


Though once very popular, particularly in Georgian (1714-1837) and Victorian-era (1837-1901) jewelry, original old mine-cut diamonds can be difficult to come by, especially in variations like Swift’s, which is elongated versus square and pillowy. 

“These stones were cut by hand centuries ago, often to maximize carat weight from the rough, and elongated shapes were less common in that era,” Gottlieb said.  

“Finding one today in a larger size, with beautiful proportions and facet patterning, is extremely challenging.” 

Due to their scarcity, elongated variations may also command a premium. 

New York-based retailer Greenwich St. Jeweler has been selling antique (meaning more than 100 years old) diamonds for more than a decade. 

“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes].” — Jennifer Gandia, Greenwich St. Jewelers  
Co-owner Jennifer Gandia said another reason these stones can be tricky to source overall is because of a change in trends over the years. 

“We lost a bunch at some point, probably in the ‘70s ‘80s and ‘90s, where there was no interest really in antique diamonds,” she said. 

“Diamond manufacturers obviously wanted to sell what was selling, and they would buy back [antique] diamonds from consumers and re-cut them [into modern shapes], so there are less of them, and it’s a finite resource.” 

 Related stories will be right here … 

The old mine cut is regarded as the precursor to the cushion cut, a variation that emerged amid notable technological advances in diamond cutting around the late 19th century, according to a buyer’s guide from Sotheby’s.

The cushion cut retains the old mine’s squarish shape but has evolved over time to feature more uniform facets, and sometimes additional facets, which, according to a GIA explainer on the cut, would make it a “modified cushion cut brilliant.”

Both antique and modern cushion-cut diamonds provide a similar look to the old mine cut while being more readily available, Gottlieb said.

Stephanie Gottlieb antique cushion cut
An antique solitaire cushion-cut diamond on a gold band by Stephanie Gottlieb


“There are some really beautiful modern cushion cuts that are designed with antique sensibilities—chunkier facets, softer outlines, higher crowns,” she added.

Cutters today also can mimic the original old mine cut in natural or lab-grown diamonds, a service offered by companies like Roen, a jewelry brand based in New York.

Modern diamonds cut in antique styles offer the same look but with added benefits, such as thicker, more durable girdles, as well as greater symmetry and consistency due to improved cutting precision, according to GIA.

Another way to channel the vintage vibe is to opt for an off-white or warmer-tone diamond, which is a separate trend that appears to be naturally intersecting with antique cuts’ rise in popularity.

Single Stone Cori engagement antique diamond ring
The “Cori” ring from Single Stone featuring a 3.18-carat antique cushion brilliant-cut diamond of O-P color, VS2 clarity


“Antique cuts often naturally have warmer color tones, and part of their charm is how the cut and color play together to create this soft, romantic glow,” Gottlieb said. 

“The aesthetic appeal of warm tones is leading people toward antique cuts, and the resurgence of antique cuts is helping people appreciate the beauty of those warmer hues.” 

A diamond of any kind could be set in a vintage-inspired mount, like Swift’s bezel prong setting or a milgrain band.  


Gandia, of Greenwich St. Jewelers, said she has seen a notable uptick in interest in hand-engraved bands among the store’s clients.

Soon after Swift announced her engagement, Stuller put out a shop-the-look guide featuring several similar style suggestions.  

In addition to showcasing diamonds of various cuts in elongated shapes like ovals and cushions, the guide features bezel prong settings and vintage-inspired bands.  

“It’s all about capturing the essence of what you love about Taylor’s ring, whether that’s the shape, the warmth, the sparkle, or the history,” Gottlieb said. 

“Consumers may need to evaluate [antique diamonds] on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”— Lauren DeYoung, Lauren DeYoung Jewelry 

For a consumer who has their heart set on any kind of original antique diamond, it’s best to work with someone who has the resources to source these types of stones, like Gottlieb, Gandia, or Lauren DeYoung, a sixth-generation jeweler known for curating antique and vintage jewels. 

“When shopping for an antique diamond, the average consumer should expect a different experience than [when they are] buying a modern stone,” DeYoung said. 

“They come with a host of characteristics that don’t come up when shopping for a modern diamond … consumers may need to evaluate them on different criteria than their modern counterparts, focusing on the personality and charm of each stone.”  

Gandia echoed this sentiment: “You can’t be like, ‘I want a D color, internally flawless, antique old mine cut.’” 

While the retailer said Greenwich St. Jewelers ultimately will make whatever a custom client wants, the store’s associates always will provide education about antique diamonds and try to source an original before suggesting an alternative. 

For some, the sourcing process may prove to be worthwhile. 

“I think most people who want an antique [diamond] or are truly interested in something that has a history like that are very open to hearing and learning more about that time,” Gandia said. 

The Latest

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Weekly QuizAug 07, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Beth Miller Frederick Goldman
MajorsAug 12, 2026
Frederick Goldman Names New SVP of Sales

Longtime industry executive Beth Miller has taken on the role.

Verdura unicorn brooch
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Jamie Cygielman
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, Banter

Jamie Cygielman will take on the role on Aug. 24.

Richard Moore
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen Z

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

NAJA logo
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual Conference

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

Etsy office Dumbo Brooklyn
MajorsAug 07, 2026
Etsy to Lay Off 12% of Workforce

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

An interior shot of the Musee Lalique in Wingen-sur-Moder, France
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M Heist

Museum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.

Claire’s new piercing experience
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

Brilliant Earth Jane Goodall collection rings
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income Shoppers

The retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.

Ani Khachian
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-Elect

The Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

The Roaring Jewel Martini
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K Martini

Solomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.

Benjamin Siegel of Hamilton Jewelers
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers

Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy