IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioMajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena Flagship
The showroom is located in a historic 1920s building in the Playhouse District.
Robbins Brothers has opened a new showroom in Pasadena, California, located inside a historic 1920s building in the Playhouse District.
Los Angeles—Robbins Brothers Fine Jewelers has opened a new 8,000-square-foot showroom in Pasadena, California, housed in a 1920s landmark building.
The move into Pasadena is a historic homecoming, said the company, which opened its first California store in Pasadena in the 1950s.
Founded in Seattle in 1921, the jeweler now operates 14 stores across Washington, California, Texas, and Arizona.
The building that houses the new store, located in Pasadena’s Playhouse District, was built in 1928. The space gives a grand and elegant vibe, with 30-foot coffered ceilings on the first floor and chandeliers.
It also features wall murals painted by Impressionist artist Alson S. Clark in the early 1920s.
“With Pasadena at the heart of their history, this exquisite venue serves as a nod to the past, while also celebrating Robbins Brothers’ legendary commitment to service and craftsmanship,” said the company.
The showroom includes diamond viewing rooms, designer boutiques, a master jeweler for in-house repairs, customization, and cleaning, as well as a VIP hospitality lounge.
The retailer carries several bridal and fine jewelry designers, including Tacori, A. Jaffe, Verragio, and Gabriel & Co., as well as watch brands.
SEE: A Look Inside the New Robbins Brothers Store
The move into Pasadena is a historic homecoming, said the company, which opened its first California store in Pasadena in the 1950s.
Founded in Seattle in 1921, the jeweler now operates 14 stores across Washington, California, Texas, and Arizona.
The building that houses the new store, located in Pasadena’s Playhouse District, was built in 1928. The space gives a grand and elegant vibe, with 30-foot coffered ceilings on the first floor and chandeliers.
It also features wall murals painted by Impressionist artist Alson S. Clark in the early 1920s.
“With Pasadena at the heart of their history, this exquisite venue serves as a nod to the past, while also celebrating Robbins Brothers’ legendary commitment to service and craftsmanship,” said the company.
The showroom includes diamond viewing rooms, designer boutiques, a master jeweler for in-house repairs, customization, and cleaning, as well as a VIP hospitality lounge.
The retailer carries several bridal and fine jewelry designers, including Tacori, A. Jaffe, Verragio, and Gabriel & Co., as well as watch brands.
SEE: A Look Inside the New Robbins Brothers Store
The new Robbins Brothers store in Pasadena is housed inside a historic space built in 1928, with 30-foot-high coffered ceilings on the first floor.
The retailer carries several designer bridal brands, including Tacori and Verragio.
Its dedicated timepiece section highlights watch brands like Victorinox and Hamilton.
The store has a design and service center, staffed by a master jeweler. On the back wall, visitors can see murals painted by Impressionist artist Alson S. Clark in the early 1920s.
The space also offers jewelry customization services.
The Pasadena store will also serve as the company’s new corporate headquarters.
The Pasadena store will also serve as its new corporate headquarters, which was previously in Azusa, California.
The location will double as a community space, hosting local vendors and businesses for pop-ups, said the company, adding it wants to be a “true partner” in the city.
The store, which was once a bank, also has a vault in the basement that can be used for events and activations.
To celebrate its new location, the retailer will host a week-long celebration, which began with its kick-off event on Saturday and will run through Nov. 21.
The opening event featured a red carpet, champagne, live music, magicians, and a photo booth, as well as drinks and snacks from local vendors, including Pancake Avenue LA, Drift Coffee, Gone Bananas, and Projects by Claudia.
The first 50 guests in line received a key that unlocked a secret vault with goodies inside. There were also prizes and giveaways, as well as 25 percent off everything.
The Pasadena store is located at 587 E. Colorado Blvd.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
