IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioMajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena Flagship
The showroom is located in a historic 1920s building in the Playhouse District.
Robbins Brothers has opened a new showroom in Pasadena, California, located inside a historic 1920s building in the Playhouse District.
Los Angeles—Robbins Brothers Fine Jewelers has opened a new 8,000-square-foot showroom in Pasadena, California, housed in a 1920s landmark building.
The move into Pasadena is a historic homecoming, said the company, which opened its first California store in Pasadena in the 1950s.
Founded in Seattle in 1921, the jeweler now operates 14 stores across Washington, California, Texas, and Arizona.
The building that houses the new store, located in Pasadena’s Playhouse District, was built in 1928. The space gives a grand and elegant vibe, with 30-foot coffered ceilings on the first floor and chandeliers.
It also features wall murals painted by Impressionist artist Alson S. Clark in the early 1920s.
“With Pasadena at the heart of their history, this exquisite venue serves as a nod to the past, while also celebrating Robbins Brothers’ legendary commitment to service and craftsmanship,” said the company.
The showroom includes diamond viewing rooms, designer boutiques, a master jeweler for in-house repairs, customization, and cleaning, as well as a VIP hospitality lounge.
The retailer carries several bridal and fine jewelry designers, including Tacori, A. Jaffe, Verragio, and Gabriel & Co., as well as watch brands.
SEE: A Look Inside the New Robbins Brothers Store
The move into Pasadena is a historic homecoming, said the company, which opened its first California store in Pasadena in the 1950s.
Founded in Seattle in 1921, the jeweler now operates 14 stores across Washington, California, Texas, and Arizona.
The building that houses the new store, located in Pasadena’s Playhouse District, was built in 1928. The space gives a grand and elegant vibe, with 30-foot coffered ceilings on the first floor and chandeliers.
It also features wall murals painted by Impressionist artist Alson S. Clark in the early 1920s.
“With Pasadena at the heart of their history, this exquisite venue serves as a nod to the past, while also celebrating Robbins Brothers’ legendary commitment to service and craftsmanship,” said the company.
The showroom includes diamond viewing rooms, designer boutiques, a master jeweler for in-house repairs, customization, and cleaning, as well as a VIP hospitality lounge.
The retailer carries several bridal and fine jewelry designers, including Tacori, A. Jaffe, Verragio, and Gabriel & Co., as well as watch brands.
SEE: A Look Inside the New Robbins Brothers Store
The new Robbins Brothers store in Pasadena is housed inside a historic space built in 1928, with 30-foot-high coffered ceilings on the first floor.
The retailer carries several designer bridal brands, including Tacori and Verragio.
Its dedicated timepiece section highlights watch brands like Victorinox and Hamilton.
The store has a design and service center, staffed by a master jeweler. On the back wall, visitors can see murals painted by Impressionist artist Alson S. Clark in the early 1920s.
The space also offers jewelry customization services.
The Pasadena store will also serve as the company’s new corporate headquarters.
The Pasadena store will also serve as its new corporate headquarters, which was previously in Azusa, California.
The location will double as a community space, hosting local vendors and businesses for pop-ups, said the company, adding it wants to be a “true partner” in the city.
The store, which was once a bank, also has a vault in the basement that can be used for events and activations.
To celebrate its new location, the retailer will host a week-long celebration, which began with its kick-off event on Saturday and will run through Nov. 21.
The opening event featured a red carpet, champagne, live music, magicians, and a photo booth, as well as drinks and snacks from local vendors, including Pancake Avenue LA, Drift Coffee, Gone Bananas, and Projects by Claudia.
The first 50 guests in line received a key that unlocked a secret vault with goodies inside. There were also prizes and giveaways, as well as 25 percent off everything.
The Pasadena store is located at 587 E. Colorado Blvd.
More on Majors
The Latest
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
Weekly QuizMar 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
