Look Inside Robbins Brothers Fine Jewelers’ New Pasadena Flagship
The showroom is located in a historic 1920s building in the Playhouse District.

The move into Pasadena is a historic homecoming, said the company, which opened its first California store in Pasadena in the 1950s.
Founded in Seattle in 1921, the jeweler now operates 14 stores across Washington, California, Texas, and Arizona.
The building that houses the new store, located in Pasadena’s Playhouse District, was built in 1928. The space gives a grand and elegant vibe, with 30-foot coffered ceilings on the first floor and chandeliers.
It also features wall murals painted by Impressionist artist Alson S. Clark in the early 1920s.
“With Pasadena at the heart of their history, this exquisite venue serves as a nod to the past, while also celebrating Robbins Brothers’ legendary commitment to service and craftsmanship,” said the company.
The showroom includes diamond viewing rooms, designer boutiques, a master jeweler for in-house repairs, customization, and cleaning, as well as a VIP hospitality lounge.
The retailer carries several bridal and fine jewelry designers, including Tacori, A. Jaffe, Verragio, and Gabriel & Co., as well as watch brands.
SEE: A Look Inside the New Robbins Brothers Store
The Pasadena store will also serve as its new corporate headquarters, which was previously in Azusa, California.
The location will double as a community space, hosting local vendors and businesses for pop-ups, said the company, adding it wants to be a “true partner” in the city.
The store, which was once a bank, also has a vault in the basement that can be used for events and activations.
To celebrate its new location, the retailer will host a week-long celebration, which began with its kick-off event on Saturday and will run through Nov. 21.
The opening event featured a red carpet, champagne, live music, magicians, and a photo booth, as well as drinks and snacks from local vendors, including Pancake Avenue LA, Drift Coffee, Gone Bananas, and Projects by Claudia.
The first 50 guests in line received a key that unlocked a secret vault with goodies inside. There were also prizes and giveaways, as well as 25 percent off everything.
The Pasadena store is located at 587 E. Colorado Blvd.
The Latest

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.


Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

























