Look Inside Robbins Brothers Fine Jewelers’ New Pasadena Flagship
The showroom is located in a historic 1920s building in the Playhouse District.

The move into Pasadena is a historic homecoming, said the company, which opened its first California store in Pasadena in the 1950s.
Founded in Seattle in 1921, the jeweler now operates 14 stores across Washington, California, Texas, and Arizona.
The building that houses the new store, located in Pasadena’s Playhouse District, was built in 1928. The space gives a grand and elegant vibe, with 30-foot coffered ceilings on the first floor and chandeliers.
It also features wall murals painted by Impressionist artist Alson S. Clark in the early 1920s.
“With Pasadena at the heart of their history, this exquisite venue serves as a nod to the past, while also celebrating Robbins Brothers’ legendary commitment to service and craftsmanship,” said the company.
The showroom includes diamond viewing rooms, designer boutiques, a master jeweler for in-house repairs, customization, and cleaning, as well as a VIP hospitality lounge.
The retailer carries several bridal and fine jewelry designers, including Tacori, A. Jaffe, Verragio, and Gabriel & Co., as well as watch brands.
SEE: A Look Inside the New Robbins Brothers Store
The Pasadena store will also serve as its new corporate headquarters, which was previously in Azusa, California.
The location will double as a community space, hosting local vendors and businesses for pop-ups, said the company, adding it wants to be a “true partner” in the city.
The store, which was once a bank, also has a vault in the basement that can be used for events and activations.
To celebrate its new location, the retailer will host a week-long celebration, which began with its kick-off event on Saturday and will run through Nov. 21.
The opening event featured a red carpet, champagne, live music, magicians, and a photo booth, as well as drinks and snacks from local vendors, including Pancake Avenue LA, Drift Coffee, Gone Bananas, and Projects by Claudia.
The first 50 guests in line received a key that unlocked a secret vault with goodies inside. There were also prizes and giveaways, as well as 25 percent off everything.
The Pasadena store is located at 587 E. Colorado Blvd.
The Latest

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

Consumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new show will take place Jan. 23-25, 2026.


The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.






















