IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHoIndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale
The family-owned jeweler will open its fourth store in Florida in late 2027.
A rendering of the new Weston Jewelers store slated to open in late 2027 in downtown Fort Lauderdale, Florida
Weston, Fla.—Weston Jewelers is opening a new location in downtown Fort Lauderdale, Florida.
Set to open in late 2027, it will be the family-owned jewelers’ fourth location.
It currently operates two Weston Jewelers locations in South Florida as well as a Hublot boutique.
In an interview with National Jeweler, Weston Jewelers CEO Ed Dikes and Marketing Manager Danni Dikes spoke about the decision to open a new location and what customers can expect there.
This new flagship store will bring the jeweler to the east side of the state, located on 1117 East Las Olas Boulevard.
“We realized the east side of town was the place to be now,” said Ed, noting the area’s need for a luxury jeweler.
Weston Jewelers is an official Rolex retailer, and the brand also wanted the jeweler to create a new venue in a new area, said Ed.
Danni, who is also the daughter of co-founders Ed and Tracey Dikes, added “We definitely saw it as a location opportunity because so many of our clients live in that area and travel west for us, and we’re seeing many of them start to move eastward as well.”
The store will give the retailer the opportunity to meet longtime customers where they are and invite new ones as well, she said.
The five-story location will measure nearly 41,000 square feet, with at least three floors of retail space and a rooftop cafe.
The new store is still in the planning phase, but the retailer has big ideas for the space and is excited about what it can offer its customers.
“That’s why we started off with just a few floors, and we ended up with five,” said Ed.
The first floor will house watch and jewelry brands and the second floor will be dedicated to jewelry with space for a champagne bar.
The third floor will have a service area, staffed with bench jewelers and up to six watchmakers, as well as a whiskey bar.
“We’re excited about our customers having an incredible experience,” said Ed. “Today, it’s all about the experience.”
Related stories will be right here …
Set to open in late 2027, it will be the family-owned jewelers’ fourth location.
It currently operates two Weston Jewelers locations in South Florida as well as a Hublot boutique.
In an interview with National Jeweler, Weston Jewelers CEO Ed Dikes and Marketing Manager Danni Dikes spoke about the decision to open a new location and what customers can expect there.
This new flagship store will bring the jeweler to the east side of the state, located on 1117 East Las Olas Boulevard.
“We realized the east side of town was the place to be now,” said Ed, noting the area’s need for a luxury jeweler.
Weston Jewelers is an official Rolex retailer, and the brand also wanted the jeweler to create a new venue in a new area, said Ed.
Danni, who is also the daughter of co-founders Ed and Tracey Dikes, added “We definitely saw it as a location opportunity because so many of our clients live in that area and travel west for us, and we’re seeing many of them start to move eastward as well.”
The store will give the retailer the opportunity to meet longtime customers where they are and invite new ones as well, she said.
The five-story location will measure nearly 41,000 square feet, with at least three floors of retail space and a rooftop cafe.
The new store is still in the planning phase, but the retailer has big ideas for the space and is excited about what it can offer its customers.
“That’s why we started off with just a few floors, and we ended up with five,” said Ed.
The first floor will house watch and jewelry brands and the second floor will be dedicated to jewelry with space for a champagne bar.
The third floor will have a service area, staffed with bench jewelers and up to six watchmakers, as well as a whiskey bar.
“We’re excited about our customers having an incredible experience,” said Ed. “Today, it’s all about the experience.”
The design will reflect Weston Jewelers’ signature aesthetic of sophistication, warmth, and hospitality, said the retailer.
Switzerland-based Obrist is in charge of the interior design aspects alongside its partner Studio Tonic, while Miami-based architectural firm Arquitectonica will design the exterior.
“Right now, [we’re] going through and deciding how we want every floor to feel, what we want to be able to evoke,” said Danni. Each floor will have a different vibe.
There will also be a dedicated bridal studio and a service center. Customers can stop in for private consultations and custom design offerings.
Weston Jewelers will also offer certified pre-owned Rolex watches and Rolex repair services.
The retailer stocks well-known designer brands like Rolex, Cartier, Tudor, Omega, Chopard, and Roberto Coin. The new location plans to offer a selection of jewelry from independent designers as well.
The Dikes family behind Weston Jewelers includes, from left, Jesse Dikes, Danni Dikes, Tracey Dikes, and Ed Dikes.
Weston Jewelers has been in business for nearly 25 years.
Ed and Tracey opened their first store in 2001 in Weston Town Center in Weston, Florida.
Ed grew up in the jewelry business, according to the retailer’s website, working alongside his father in Long Island, New York, and then in Miami, before starting his own business with his wife, Tracey.
In 2019, the pair then expanded to a second location at the Shoppes in The Guitar Hotel at the Seminole Hard Rock Hotel and Casino in Davie, Florida.
The retailer later opened a Hublot boutique in the same shopping center in 2022.
The next generation is a big part of the family business. Their son, Jesse Dikes, manages the Hard Rock locations, while Danni guides the stores’ marketing strategy.
“We feel so fortunate to share significant milestones in our clients’ lives, from engagements to anniversaries, while watching generations of families grow with us,” said Tracey, president and co-founder, in a statement.
“We cannot wait to welcome both long-term clients and new visitors to experience Weston Jewelers on Las Olas.”
More on Independents
The Latest
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
