IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHoIndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale
The family-owned jeweler will open its fourth store in Florida in late 2027.
A rendering of the new Weston Jewelers store slated to open in late 2027 in downtown Fort Lauderdale, Florida
Weston, Fla.—Weston Jewelers is opening a new location in downtown Fort Lauderdale, Florida.
Set to open in late 2027, it will be the family-owned jewelers’ fourth location.
It currently operates two Weston Jewelers locations in South Florida as well as a Hublot boutique.
In an interview with National Jeweler, Weston Jewelers CEO Ed Dikes and Marketing Manager Danni Dikes spoke about the decision to open a new location and what customers can expect there.
This new flagship store will bring the jeweler to the east side of the state, located on 1117 East Las Olas Boulevard.
“We realized the east side of town was the place to be now,” said Ed, noting the area’s need for a luxury jeweler.
Weston Jewelers is an official Rolex retailer, and the brand also wanted the jeweler to create a new venue in a new area, said Ed.
Danni, who is also the daughter of co-founders Ed and Tracey Dikes, added “We definitely saw it as a location opportunity because so many of our clients live in that area and travel west for us, and we’re seeing many of them start to move eastward as well.”
The store will give the retailer the opportunity to meet longtime customers where they are and invite new ones as well, she said.
The five-story location will measure nearly 41,000 square feet, with at least three floors of retail space and a rooftop cafe.
The new store is still in the planning phase, but the retailer has big ideas for the space and is excited about what it can offer its customers.
“That’s why we started off with just a few floors, and we ended up with five,” said Ed.
The first floor will house watch and jewelry brands and the second floor will be dedicated to jewelry with space for a champagne bar.
The third floor will have a service area, staffed with bench jewelers and up to six watchmakers, as well as a whiskey bar.
“We’re excited about our customers having an incredible experience,” said Ed. “Today, it’s all about the experience.”
Related stories will be right here …
Set to open in late 2027, it will be the family-owned jewelers’ fourth location.
It currently operates two Weston Jewelers locations in South Florida as well as a Hublot boutique.
In an interview with National Jeweler, Weston Jewelers CEO Ed Dikes and Marketing Manager Danni Dikes spoke about the decision to open a new location and what customers can expect there.
This new flagship store will bring the jeweler to the east side of the state, located on 1117 East Las Olas Boulevard.
“We realized the east side of town was the place to be now,” said Ed, noting the area’s need for a luxury jeweler.
Weston Jewelers is an official Rolex retailer, and the brand also wanted the jeweler to create a new venue in a new area, said Ed.
Danni, who is also the daughter of co-founders Ed and Tracey Dikes, added “We definitely saw it as a location opportunity because so many of our clients live in that area and travel west for us, and we’re seeing many of them start to move eastward as well.”
The store will give the retailer the opportunity to meet longtime customers where they are and invite new ones as well, she said.
The five-story location will measure nearly 41,000 square feet, with at least three floors of retail space and a rooftop cafe.
The new store is still in the planning phase, but the retailer has big ideas for the space and is excited about what it can offer its customers.
“That’s why we started off with just a few floors, and we ended up with five,” said Ed.
The first floor will house watch and jewelry brands and the second floor will be dedicated to jewelry with space for a champagne bar.
The third floor will have a service area, staffed with bench jewelers and up to six watchmakers, as well as a whiskey bar.
“We’re excited about our customers having an incredible experience,” said Ed. “Today, it’s all about the experience.”
The design will reflect Weston Jewelers’ signature aesthetic of sophistication, warmth, and hospitality, said the retailer.
Switzerland-based Obrist is in charge of the interior design aspects alongside its partner Studio Tonic, while Miami-based architectural firm Arquitectonica will design the exterior.
“Right now, [we’re] going through and deciding how we want every floor to feel, what we want to be able to evoke,” said Danni. Each floor will have a different vibe.
There will also be a dedicated bridal studio and a service center. Customers can stop in for private consultations and custom design offerings.
Weston Jewelers will also offer certified pre-owned Rolex watches and Rolex repair services.
The retailer stocks well-known designer brands like Rolex, Cartier, Tudor, Omega, Chopard, and Roberto Coin. The new location plans to offer a selection of jewelry from independent designers as well.
The Dikes family behind Weston Jewelers includes, from left, Jesse Dikes, Danni Dikes, Tracey Dikes, and Ed Dikes.
Weston Jewelers has been in business for nearly 25 years.
Ed and Tracey opened their first store in 2001 in Weston Town Center in Weston, Florida.
Ed grew up in the jewelry business, according to the retailer’s website, working alongside his father in Long Island, New York, and then in Miami, before starting his own business with his wife, Tracey.
In 2019, the pair then expanded to a second location at the Shoppes in The Guitar Hotel at the Seminole Hard Rock Hotel and Casino in Davie, Florida.
The retailer later opened a Hublot boutique in the same shopping center in 2022.
The next generation is a big part of the family business. Their son, Jesse Dikes, manages the Hard Rock locations, while Danni guides the stores’ marketing strategy.
“We feel so fortunate to share significant milestones in our clients’ lives, from engagements to anniversaries, while watching generations of families grow with us,” said Tracey, president and co-founder, in a statement.
“We cannot wait to welcome both long-term clients and new visitors to experience Weston Jewelers on Las Olas.”
More on Independents
The Latest
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
