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Alex Moss’ New Flagship Brings Bold Jewels to SoHo
The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.
Jewelry designer Alex Moss has opened his first flagship store in New York City’s SoHo neighborhood. (Image credit: Luisa Opalesky)
New York—Alex Moss, a jeweler to the stars, has opened his first flagship store in New York City.
The store, located at 15 Mercer Street in the SoHo neighborhood, opened Sept. 14 in the midst of New York Fashion Week.
“Opening this flagship is not just about creating a space—it’s about creating a lifestyle,” said Moss. “It’s about pushing the boundaries of imagination, of design, of culture. This is only the beginning.”
Moss was No. 1 on Complex’s list of “Top 25 Celebrity Jewelers,” and has created pieces for celebrities like Drake, A$AP Rocky, Tyler the Creator, Ayesha Curry, and Justin and Hailey Bieber.
Moss created Drake’s “Previous Engagements” necklace, which represented all the diamond rings Drake had considered giving to a special someone and then decided against it.
The 18-karat white gold Y-necklace was set with 42 large diamonds, totaling 351.38 carats.
His work has also been featured in editorials, including on Travis Kelce during a recent GQ shoot and on Bad Bunny for a Variety cover shoot.
Moss was on the advisory committee for the “Ice Cold: An Exhibition of Hip-Hop Jewelry” exhibition at the American Museum of Natural History.
Several of his pieces were part of the exhibition, including a bellhop-inspired chain he made for Tyler the Creator and a Lego character pendant he made for A$AP Rocky.
SEE: Look Inside the New Alex Moss Store
The store, located at 15 Mercer Street in the SoHo neighborhood, opened Sept. 14 in the midst of New York Fashion Week.
“Opening this flagship is not just about creating a space—it’s about creating a lifestyle,” said Moss. “It’s about pushing the boundaries of imagination, of design, of culture. This is only the beginning.”
Moss was No. 1 on Complex’s list of “Top 25 Celebrity Jewelers,” and has created pieces for celebrities like Drake, A$AP Rocky, Tyler the Creator, Ayesha Curry, and Justin and Hailey Bieber.
Moss created Drake’s “Previous Engagements” necklace, which represented all the diamond rings Drake had considered giving to a special someone and then decided against it.
The 18-karat white gold Y-necklace was set with 42 large diamonds, totaling 351.38 carats.
His work has also been featured in editorials, including on Travis Kelce during a recent GQ shoot and on Bad Bunny for a Variety cover shoot.
Moss was on the advisory committee for the “Ice Cold: An Exhibition of Hip-Hop Jewelry” exhibition at the American Museum of Natural History.
Several of his pieces were part of the exhibition, including a bellhop-inspired chain he made for Tyler the Creator and a Lego character pendant he made for A$AP Rocky.
SEE: Look Inside the New Alex Moss Store
Jewelry designer Alex Moss has created big, bold jewels for stars like Drake and A$AP Rocky. (Image credit: Luisa Opalesky)
“Opening this flagship is not just about creating a space—it’s about creating a lifestyle,” said Moss. (Image credit: Luisa Opalesky)
The black showcases are decorated with a geometric pattern. (Image credit: Luisa Opalesky)
Several of Moss’ collections are on display in the new store, including his new dystopian “Neo” collection. (Image credit: Luisa Opalesky)
This hidden away pink room features a bar and lounge area for special guests. (Image credit: Luisa Opalesky)
The store opening drew a crowd of press, influencers, fashion leaders, and friends of the brand.
Guests in attendance included stylist and “modern dandy” Bloody Osiris, former Phoenix Suns player Bol Bol, skateboarder Tyshawn Jones, rappers Sheck Wes and Don Toliver, and Christian Combs, a rapper who is also Diddy’s son.
The store’s design features a black and deep green color palette with geometric showcases and patterned gray rugs.
Several collections were on display at the opening, including “Essence,” which centers on essentials like diamond Cuban link chains, and “Cathedral of Dreams,” which includes large cross necklaces.
Moss’ new collection, “Neo,” explores the idea of a dystopian future and asks the question of what jewelry will look like thousands of years from now.
The new jewels were a hit, said the company, with most pieces selling out before the store’s official opening.
SEE: A Selection of Alex Moss Jewelry
The “Eternity Cross” pendant in 14-karat rose gold with pavé-set diamonds featuring intricate floral engravings and sculpted baroque-style roses ($20,000). Designed as a “modern heirloom,” the cross signifies faith and eternity while the flowers symbolize life and renewal, said the brand.
The “Garden of Purity” ring in 14-karat yellow gold with a Tahitian South Sea pearl ($12,500) is meant to be a symbol of “growth, beauty, and timeless elegance,” said the brand. The sculpted gold band resembles intertwining branches and leaves, with diamonds set across the leaves and vines.
The “Dead Head” necklace in 14-karat white gold with green diamonds ($50,400) features sculpted skull links with diamond eyes and a pavé-set clasp.
The “St. Mark” necklace in 14-karat white and rose gold ($60,000) features Alex Moss’ signature link and clasp and pays homage to St. Mark’s Basilica in Venice, Italy. Each pavé diamond link is framed with thorns, symbolizing the duality of beauty and sacrifice, while sculpted diamond crosses, set with princess-cut diamonds, are interwoven throughout the chain.
Moss also debuted a new collection of small leather goods, a first for the brand.
To celebrate the store opening, Moss partnered with tequila brand Don Julio 1942, offering specialty cocktails to guests.
The space was designed to be more than a retail store, said the company, showcasing Moss’ artistry and serving as a cultural hub.
The brand has a few more launches up its sleeve this year, it said, and is planning future collaborations that bridge fashion, music, and art.
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