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Natalie Portman Is Tiffany & Co.’s New Ambassador
The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
In addition to starring in Tiffany & Co.’s new campaign film, Natalie Portman is featured in the brand’s print campaign wearing the jeweler’s “Sixteen Stone by Tiffany” (left) and “HardWear by Tiffany” collections.
New York—Tiffany & Co. has named Academy Award-winning actress, producer, and director Natalie Portman as its newest brand ambassador.
The brand said Portman is known for her intellect, grace, and emotional strength, and brings a unique perspective to Tiffany & Co.
“It is an honor to be Tiffany & Co.’s newest global house ambassador. The house has an incredibly rich heritage and is beloved for its unparalleled craftsmanship and creative excellence,” Portman said.
“I am excited to be a part of the Tiffany & Co. legacy.”
The brand said Portman represents a multifaceted vision of womanhood, and her commitment to storytelling mirrors the jeweler’s dedication to telling love stories.
“Natalie’s sophistication, authenticity, and intelligence resonate deeply with Tiffany & Co.’s values,” said Anthony Ledru, president and CEO of Tiffany & Co.
“Elegant and courageous, she effortlessly embodies the modern Tiffany woman. We are honored to welcome her to the Tiffany & Co. family as we continue to shape the future of luxury through powerful storytelling.”
Related stories will be right here …
The brand said Portman is known for her intellect, grace, and emotional strength, and brings a unique perspective to Tiffany & Co.
“It is an honor to be Tiffany & Co.’s newest global house ambassador. The house has an incredibly rich heritage and is beloved for its unparalleled craftsmanship and creative excellence,” Portman said.
“I am excited to be a part of the Tiffany & Co. legacy.”
The brand said Portman represents a multifaceted vision of womanhood, and her commitment to storytelling mirrors the jeweler’s dedication to telling love stories.
“Natalie’s sophistication, authenticity, and intelligence resonate deeply with Tiffany & Co.’s values,” said Anthony Ledru, president and CEO of Tiffany & Co.
“Elegant and courageous, she effortlessly embodies the modern Tiffany woman. We are honored to welcome her to the Tiffany & Co. family as we continue to shape the future of luxury through powerful storytelling.”
Portman stars in two new campaigns for Tiffany & Co.
First, she was photographed at The Landmark flagship in New York City for a print campaign (seen at the top of the article).
Gordon von Steiner shot the campaign with Portman wearing collections including “HardWear by Tiffany,” “Knot by Tiffany,” “Sixteen Stone by Tiffany,” and “T by Tiffany.”
The actress also is featured in the new Tiffany & Co. campaign film that debuted at the 98th Academy Awards on Sunday.
The global campaign explores five facets of love that are embodied through various Tiffany & Co. designs and express different dimensions of Portman’s personality.
The HardWear by Tiffany collection is at the heart of the campaign, Tiffany & Co. said.
Oscar-nominated director Brady Corbet (“The Brutalist”) and his partner Mona Fastvold (“The Testament of Ann Lee”) directed the campaign.
It was shot by acclaimed cinematographer Hoyte van Hoytema.
“We were drawn to the opportunity to create something alighted with their historic identity,” Corbet and Fastvold said. “The film was shot on 70 mm, a format that allowed us to reflect the brand’s craftsmanship with extraordinary fidelity. We’re grateful for the trust and care that made the collaboration possible.”
For the first time in her career, Portman is playing herself in a luxury campaign. In the film, she delivers a personal performance, writing a letter to her daughter.
Though a voiceover, she reflects on the lessons she has learned about resilience, vulnerability, and self-worth.
An original composition of Henry Mancini’s “Moon River” plays in the background of the film, a subtle tribute to the 1961 movie “Breakfast at Tiffany’s.”
The print and film campaigns starring Portman debuted Sunday across Tiffany & Co.’s print and digital channels, including its website.
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