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RapNet Rebranding as Rapaport Trade
The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
RapNet is becoming Rapaport Trade as part of Rapaport’s company-wide rebrand to unify its pricing, trading, market intelligence, auctions, and news platforms.
Editor’s Note: This story has been updated post-publication to correct an attribution error.
New York—Rapaport has announced a company-wide rebrand to bring its pricing, trading, market intelligence, auctions, and news platforms under a single brand.
Notably, RapNet, its online diamond and colored gemstone-trading marketplace, will become Rapaport Trade.
Rapaport Trade will be a platform where the Rapaport Price List, market intelligence, and access to more than 1.8 million natural diamonds across a global trading network work together.
The marketplace will remain exclusively dedicated to natural diamonds.
All existing RapNet member accounts, network connections, direct chats, and active inventory listings will remain fully intact and operational with no required action from users, the company said.
“The market is changing, and professionals in this industry need tools that reflect that,” said Dan Mano, CEO of Rapaport.
“Bringing pricing, trading, news, and market intelligence together under one platform helps professionals work faster and make better decisions. Rapaport Trade is the practical result of that.”
Rapaport Trade will roll out data-driven tools to help users manage inventory and sourcing decisions more efficiently, such as Rapaport SellerIQ, which shows sellers how buyers are engaging with specific inventory across the network.
Related stories will be right here …
New York—Rapaport has announced a company-wide rebrand to bring its pricing, trading, market intelligence, auctions, and news platforms under a single brand.
Notably, RapNet, its online diamond and colored gemstone-trading marketplace, will become Rapaport Trade.
Rapaport Trade will be a platform where the Rapaport Price List, market intelligence, and access to more than 1.8 million natural diamonds across a global trading network work together.
The marketplace will remain exclusively dedicated to natural diamonds.
All existing RapNet member accounts, network connections, direct chats, and active inventory listings will remain fully intact and operational with no required action from users, the company said.
“The market is changing, and professionals in this industry need tools that reflect that,” said Dan Mano, CEO of Rapaport.
“Bringing pricing, trading, news, and market intelligence together under one platform helps professionals work faster and make better decisions. Rapaport Trade is the practical result of that.”
Rapaport Trade will roll out data-driven tools to help users manage inventory and sourcing decisions more efficiently, such as Rapaport SellerIQ, which shows sellers how buyers are engaging with specific inventory across the network.
The company’s rebrand also extends to its other individual business units.
The revamped platforms—now listed as Rapaport News, Rapaport Price List, Rapaport Auctions, and Rapaport Intelligence, as well as Rapaport Trade—will function as a more connected ecosystem where pricing, inventory, trading tools, and market intelligence work in harmony, the company said.
“While the Rapaport Price List, Rapaport Trade, and Rapaport Auctions carry primary data, Rapaport Intelligence is the brain,” Mano explained to National Jeweler.
There is also a new product inside Rapaport Trade called Rapaport Polaris, a supply-and-demand pricing dashboard that gives manufacturers and suppliers visibility into cutting and sourcing decisions.
“Diamond professionals need to move fast, and they cannot do that if they are forced to bounce between disconnected tools to check pricing data, vet suppliers, and source stones,” Rapaport Chief Marketing Officer Benzi Kluwgant said.
“RapNet is now Rapaport Trade because we are harnessing the resources and data of Rapaport, integrating our core technologies into a more powerful sourcing workflow. We are giving the industry a practical sourcing engine where pricing intelligence is connected to the ability to buy and sell natural diamonds directly, with no middlemen.”
The rebrand is part of a broader, more technology-based and data-driven approach to its business, Rapaport said.
The company is focused on building tools that respond to how professionals operate in today’s market and serving the industry with greater speed and precision.
The development team, trained in modern artificial intelligence-assisted coding workflows, is utilizing AI technology to launch new features, revamp existing products, and improve user experience, at a much faster pace, according to Mano.
“I invested my first six to eight months in improving the foundations of our code and data structure together with the team, and now you will start to see releases much more frequently,” Mano said, noting that it has already released its new Android app, and the iOS app will be released shortly.
The company also is building a new AI agent that will include a large language model, or LLM experience—examples of these models include Chat GPT and Google Gemini—designed to be “an ultra-capable assistant for dealers, jewelers, and manufacturers,” he said.
The agent was unveiled during the annual Rapaport breakfast presentation on May 31.
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