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Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador
The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
Robert Pattinson is Jaeger-LeCoultre’s new global ambassador. The partners are united by a shared instinct for reinvention, the brand said.
Geneva—Jaeger-LeCoultre has appointed British actor Robert Pattinson as its newest global ambassador.
The critically acclaimed actor, who played Antinous in Christopher Nolan’s blockbuster “The Odyssey” and starred alongside Zendaya in “The Drama” this year, is a genuine admirer of fine watchmaking and the artistry behind mechanical timepieces, the brand said.
“For me, the most compelling objects are the ones that have real depth to them. A great watch isn’t just about precision—it’s about character, craftsmanship, and the story behind how it’s made,” Pattinson said.
“Jaeger-LeCoultre has always embodied that kind of quiet mastery. There’s an integrity to everything they create, where technical innovation and artistic expression exist in perfect balance. I find that approach incredibly inspiring, and it’s something I deeply connect with in my own work.”
This collaboration opens a new chapter for Jaeger-LeCoultre, the brand said, deepening its dialogue with contemporary culture through an artist whose singular vision, creative independence and quiet charisma reflect its core values.
The critically acclaimed actor, who played Antinous in Christopher Nolan’s blockbuster “The Odyssey” and starred alongside Zendaya in “The Drama” this year, is a genuine admirer of fine watchmaking and the artistry behind mechanical timepieces, the brand said.
“For me, the most compelling objects are the ones that have real depth to them. A great watch isn’t just about precision—it’s about character, craftsmanship, and the story behind how it’s made,” Pattinson said.
“Jaeger-LeCoultre has always embodied that kind of quiet mastery. There’s an integrity to everything they create, where technical innovation and artistic expression exist in perfect balance. I find that approach incredibly inspiring, and it’s something I deeply connect with in my own work.”
This collaboration opens a new chapter for Jaeger-LeCoultre, the brand said, deepening its dialogue with contemporary culture through an artist whose singular vision, creative independence and quiet charisma reflect its core values.
Jaeger-LeCoultre’s new global ambassador, actor Robert Pattinson, will star in a campaign for its new Master Control Chronometre collection.
Jaeger-LeCoultre said Pattinson’s creative freedom and bold sense of style resonate with its aesthetic values.
Pattinson will appear in an inaugural campaign debuting this month highlighting the Master Control Chronometre, a new collection unveiled earlier this year that has become a favorite of the actor, Jaeger-LeCoultre said.
Pattinson’s career took off after he played Edward Cullen in the popular “Twilight” series. His other film credits include “The Batman” and “Mickey 17.”
Upcoming projects include a role in “Dune: Part Three,” as well as “Primetime” and “The Batman: Part II.”
Pattinson also is the founder of U.S.-based production company Icki Eneo Arlo, which has projects in development with Warner Bros. Pictures, New Line Cinema, and Sony/Columbia Pictures.
Jaeger-LeCoultre said its partnership with Pattinson is founded on the belief that excellence is achieved through integrity, dedication and the relentless pursuit of progress.
“Robert Pattinson represents a rare combination of artistic depth, curiosity, and authenticity,” said Jérôme Lambert, CEO of Jaeger-LeCoultre.
“His journey is defined by a relentless commitment to excellence and an independent spirit that aligns seamlessly with the values of our Maison. We are delighted to welcome him to the Jaeger-LeCoultre family.”
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