The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Lauren McLemore

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Emmanuel Raheb

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Natalie Francisco

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Natalie Francisco

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Lenore Fedow

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Natalie Francisco

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

Lenore Fedow

Solomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.

Lauren McLemore

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Lenore Fedow

Smith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.

Sherry Smith

Woodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.

Natalie Francisco

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Peter Smith

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Natalie Francisco

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Lauren McLemore

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Lenore Fedow

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

Michelle Graff

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Michelle Graff

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

Lenore Fedow

The updated catalog has a newly dedicated section for gift wrapping.

Lenore Fedow

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Lauren McLemore

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Peter Smith

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

Natalie Francisco

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Lenore Fedow

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Lenore Fedow