The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.
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Connecting with your customers throughout the year is key to a successful holiday marketing push.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.

The educational event will take place in Charlotte, North Carolina, this May.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

The Danish jeweler released the next chapter of its “Be Love” campaign, which celebrates love in all its forms.

The company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.

The store’s facade now features the iconic swan logo and campaign images of the “Wicked” star.