The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.

Lenore Fedow

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Emmanuel Raheb

A solar-powered loose diamond holder rotates the stones to show off how they catch the light.

Lenore Fedow

The retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.

Lenore Fedow

The videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.

Natalie Francisco

“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.

Natalie Francisco

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Emmanuel Raheb

Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.

Natalie Francisco

Hampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.

Lenore Fedow

From Swarovski to Tiffany & Co., jewelry retailers are enlisting celebrities to highlight their holiday offerings.

Lenore Fedow

Offered by the lab since 2016, the holiday season special is good from now through mid-December.

Lenore Fedow

The two ads highlight diamond engagement rings and diamond studs with a straightforward approach.

Lenore Fedow

The new campaign stars Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law.

Natalie Francisco

One lucky winner will receive a “Lizzie” diamond bracelet.

Natalie Francisco

Aimed at a generation that emphasizes self-care and mental health, “Worth the Wait” breaks new ground in the world of diamond advertising.

Michelle Graff

From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.

Emmanuel Raheb

Retailers can move jewelry care lines off countertops with the fixtures, which were designed for a “sophisticated retail environment.”

Natalie Francisco

The jeweler is celebrating its 25th anniversary with a throwback campaign.

Lenore Fedow

It features 124 jewels and a variety of colored gemstones.

Lauren McLemore

The ads celebrate the mall culture of the ‘80s and ‘90s.

Lenore Fedow

Industry players have found ways to cope with market conditions while working to reshape themselves in the face of emerging realities.

Stephen Rego

A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.

Stephen Rego

New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.

Lenore Fedow

The De Beers-owned lab-grown diamond company is rebranding and creating new collections, though its long-term future remains unclear.

Michelle Graff

The Signet Jewelers-owned banner has a new campaign and plans for store redesigns.

Lenore Fedow