Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.
The 800-page book features bestsellers and new styles.
Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
It’s the sixth annual video championing women’s rights in honor of International Women’s Day.
The jeweler also is sponsoring an entrance, a new trophy room, and a “Cubs Player of the Month” award.
They represent a “new generation,” said the company.
The annual tradition is an invitation for non-traditional wedding lovers, like this year’s couple who got hitched wearing T. rex suits.
He stars alongside Scarlett Johansson in the brand’s 2023 campaign.
The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
After nearly 30 years of cable home shopping segments, JTV is now available for the cable-less crowd.
Those celebrating at restaurants Le Coucou in New York City or Talula’s Garden in Philadelphia will receive a surprise.
The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
Emmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.
The manufacturer is running a contest to promote it.
Former Estée Lauder executive Carolyn Dawkins will oversee the jeweler’s marketing strategies and its e-commerce business.
Created to regulate environmental marketing claims and combat “greenwashing,” the guides are being updated for the first time since 2012.
Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.
Sponsored by Bloomreach
From creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
Sponsored by Time Century Jewelry Center
When it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.
The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.
Not a catalog, the magazine is a tool for Gabriel & Co. retailers to connect with their customers.