While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

Avi Krawitz

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Lenore Fedow

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Emmanuel Raheb

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Natalie Francisco

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Emmanuel Raheb

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

Lenore Fedow

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

Lenore Fedow

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

Lilian Raji

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Lenore Fedow

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

Lenore Fedow

The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.

Lenore Fedow

The educational event will take place in Charlotte, North Carolina, this May.

Lauren McLemore

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

Natalie Francisco

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

Emmanuel Raheb

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

Natalie Francisco

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

Natalie Francisco

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

Lauren McLemore

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Stephen Rego

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

Stephen Rego

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Natalie Francisco

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

Lenore Fedow

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

Emmanuel Raheb

The Danish jeweler released the next chapter of its “Be Love” campaign, which celebrates love in all its forms.

Lenore Fedow

The company’s newest brand ambassador Eiza González will also be featured in the ads for the women’s campaign.

Natalie Francisco