The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Natalie Francisco

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

Natalie Francisco

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Lauren McLemore

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Natalie Francisco

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

Natalie Francisco

The award-winning actress is the “epitome of modern allure,” the brand said.

Lauren McLemore

Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.

Natalie Francisco

“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.

Natalie Francisco

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

Natalie Francisco

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

Natalie Francisco

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Stephen Rego

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

Emmanuel Raheb

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Natalie Francisco

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

Natalie Francisco

Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Lauren McLemore

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

Natalie Francisco

Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Michelle Graff

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

Lenore Fedow

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Lenore Fedow

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Michelle Graff

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

Natalie Francisco

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Emmanuel Raheb

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Natalie Francisco

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Lauren McLemore

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Lenore Fedow