The giveaway is part of the New England jeweler’s summer bridal event.
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![Ariana Grande said she cannot wait “to inspire others to embrace their own unique sparkle,” as Swarovski’s brand ambassador. (Photo credited to Mert Alas and Marcus Piggot for Swarovski) Ariana Grande Modeling in Swarovski Jewelry](https://uploads.nationaljeweler.com/uploads/adaa79dce0741a275427155078691611.jpg)
The celebrity will star in Swarovski’s holiday campaign.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/40e8079de9dffc89f1af5df320fde00c.jpg)
Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
![David Yurman also released a three-part docuseries on select players’ passion for the sport and personal style on and off the court. Pictured top row left to right, Seth Curry, Kevin Love, Kyle Kuzma, Jaime Jacquez Jr., and, bottom row left to right, Josh Hart, Jalen Green, and D’Angelo Russell. Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jacquez Jr., Kevin Love, Josh Hart, and Seth Curry](https://uploads.nationaljeweler.com/uploads/ed56cd2b45c60811924066311ffae233.jpg)
The partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.
![Al Cook became CEO of De Beers Group in early 2023, succeeding longtime De Beers executive Bruce Cleaver. During an interview at JCK Las Vegas, he discussed the timeline for Anglo American’s sale or demerger of De Beers, the new plan to promote natural diamonds with Signet, and its future plans for the Lightbox factory in Oregon. De Beers CEO Al Cook](https://uploads.nationaljeweler.com/uploads/5b804370945780be5f88b012a47a4753.jpg)
The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.
![The Natural Diamond Council’s new “Real. Rare. Responsible” campaign starring actress and NDC ambassador Lily James (“Cinderella,” “Downton Abbey”) was shot in Canada’s Northwest Territories, where the Northern Lights are visible more than half the year. (Photo courtesy of the Natural Diamond Council) Actress Lily James with a rough diamond and the Northern Lights](https://uploads.nationaljeweler.com/uploads/b7b93e1b15d468ef35e360cefae916ef.jpg)
Shot in Canada’s Northwest Territories in winter, the campaign features actress and NDC ambassador Lily James and the Northern Lights.
![The Natural Diamond Council is opening its “Natural Diamond Club,” inside the Yardbird Table & Bar Restaurant in The Venetian, as pictured in the rendering above, from May 30 to June 2. Natural Diamond Council club JCK Las Vegas](https://uploads.nationaljeweler.com/uploads/ed4ba59d551790dcae2b745be4046de9.jpg)
Appointments can be made ahead of time for access to exclusive events.
![De Beers Group CEO Al Cook (left) and Signet Jewelers CEO Gina Drosos met in Botswana earlier this year. Their companies are teaming up on a new natural diamond marketing campaign set to launch in Q3. De Beers CEO Al Cook and Signet Jewelers CEO Gina Drosos](https://uploads.nationaljeweler.com/uploads/e3c98eda70edb8f7f6dab8f8a7039c25.jpg)
The two industry giants are working together on a new marketing campaign.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/25d49665ae1a2332b50e2c593a6ad8f9.jpg)
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
![Fine jewelry line Platinum Born has selected (left to right) Pritika Swarup, Winter BreeAnn, Soledad O’Brien, Mélanie Masarin, Rajni Jacques, and Shannon Carlton to star in its new “Born Leaders” campaign. Born Leaders Platinum Born campaign](https://uploads.nationaljeweler.com/uploads/56135b07a43887c0ae05ff56fcd7b84d.jpg)
The ad aims to position platinum jewelry as ideal for everyday wear.
![Rolex’s recently filed notice of opposition with the USTPO claims that Hallmark’s new crown trademark (right), which is pending registration, is “nearly identical in appearance and commercial impression” to its famous logo (left) and would cause consumer confusion if used on jewelry. Rolex and Hallmark logos](https://uploads.nationaljeweler.com/uploads/f35278f02219508cc7a88df89025dd83.jpg)
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
![Zales’ new marketing campaign, launched in celebration of its 100th anniversary, celebrates the brand’s history and its future. Zales 100th Anniversary Marketing Campaign](https://uploads.nationaljeweler.com/uploads/67210f5e541d2e107c2c975f54791a1a.jpg)
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
![Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, was a keynote speaker at American Gem Society 2024 Conclave in Austin, Texas. Jesse Cole Savannah Bananas](https://uploads.nationaljeweler.com/uploads/6f0c112657c2e55773174d14ecd280b4.jpg)
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
![Detroit Lions quarterback Jared Goff and Jared Jewelers presented the nonprofit organization Give Merit with a $50,000 donation to help Detroit youth graduate and receive college scholarships. Jared Goff Presents Jared Jewelers’ Donation to Give Merit](https://uploads.nationaljeweler.com/uploads/77c318c45d9e681cdc5a249520e83576.jpg)
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/308325aea121f737c3a9e709fe99a89e.jpg)
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
![The U.K.’s Advertising Standards Authority upheld the Natural Diamond Council’s complaint against U.K.-based retailer Skydiamond. The NDC alleged that Skydiamond’s marketing claims, such as referring to its lab-grown diamonds as “diamonds made entirely from the sky,” were misleading to consumers, and the ASA agreed. Stock image of a gavel](https://uploads.nationaljeweler.com/uploads/b60331cf0f6a415d701f6d2fd9c37a5a.jpg)
NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/8c5939050e5b0257450d5e5bf0f5067a.jpg)
Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
![Tiffany & Co.’s latest campaign highlights its most well-known collections through visuals that pay homage to window designer Gene Moore. Tiffany & Co. With Love, Since 1837](https://uploads.nationaljeweler.com/uploads/7dc9541d58333500d1b28988e7e4925a.jpg)
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
![Fuli Gemstones’ new “Aura Cut” is a round cut with 101 facets.
Fuli gemstones aura cut](https://uploads.nationaljeweler.com/uploads/f8c36690dfbb16b7ab666c4c0ec1d055.jpg)
The miner unveiled its newest peridot cut at the recent Hong Kong show.
![Chinese model Fei Fei Sun (left) and actress and model Iris Law are David Yurman’s newest global ambassadors. (Photos courtesy of Tyrone Lebon for David Yurman) Fei Fei Sun and Iris Law](https://uploads.nationaljeweler.com/uploads/c40922b7ad266166e65f5be3b9c4c98c.jpg)
Iris Law and Fei Fei Sun made their debut in the brand’s “Sculpted Cable” campaign.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/41d019e18a793e5675f1ec88b1ea5763.jpg)
Emmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
![Indian actress Saiyami Kher appears in the campaign film for Fura Gems’ new mine-to-market collection featuring pink sapphire jewelry, “Celebration Sapphires.” Indian actress Saiyami Kher celebration sapphires](https://uploads.nationaljeweler.com/uploads/2b7ffff6e99e1c2c707f27b235d09ef6.jpg)
The gemstone mining company’s “Celebration Sapphires” collection has launched in India.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/8c41f2b0f8190f2d99c10def004cf759.jpg)
Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.
![Detroit Lions Quarterback Jared Goff meets with Jared President Claudia Cividino as part of his new partnership with the Signet-owned retailer. (Photo credit: Devon Steigerwald) Jared Goff and Claudia Cividino](https://uploads.nationaljeweler.com/uploads/c0cf2960fa4b094649ad8825f1af756a.jpg)
Goff, whose fans hold up “He Went to Jared” signs at games, has signed a partnership with the retailer.
![Claire’s new advertising campaign, “The Collab,” features brand ambassadors between the ages of 7 and 17. Claire’s The Collab campaign](https://uploads.nationaljeweler.com/uploads/3f74dcf7c35284d2cd532e71844acc19.jpg)
Its new brand ambassadors, ages 7 to 17, will have some creative control over the ad campaign, called “The Collab.”