The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.
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De Beers is putting the emphasis on natural diamonds in Q4 and ending Lightbox’s lab-grown diamond engagement ring test run.

The Gen Z influencer wears the “Sculpted Cable” collection in the just-released images.

The retail offering, said to be the first of its kind, allows customers to follow a single rough diamond through the cutting process.

The brand’s “Elisa” pendant is the star of a college pop-up tour after gaining popularity among potential new sorority members sharing their rush journeys on TikTok.

The giveaway is part of a new nationwide campaign from the Philadelphia jeweler promoting natural diamonds.

The retailer also has plans to open 50 new locations across Europe.

The company has a new collection and a new campaign that serves as a love letter to the sea.
Gabrielle Union is the cover star of the Spring/Summer 2023 Only Natural Diamonds issue.

The jeweler is also hosting a “Made to Shine” contest, asking customers to submit stories about how jewelry has impacted their lives.

Duvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.

Creative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.

The 800-page book features bestsellers and new styles.

Emmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.

Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.

It’s the sixth annual video championing women’s rights in honor of International Women’s Day.

The jeweler also is sponsoring an entrance, a new trophy room, and a “Cubs Player of the Month” award.

They represent a “new generation,” said the company.

The annual tradition is an invitation for non-traditional wedding lovers, like this year’s couple who got hitched wearing T. rex suits.

He stars alongside Scarlett Johansson in the brand’s 2023 campaign.

The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
After nearly 30 years of cable home shopping segments, JTV is now available for the cable-less crowd.

Those celebrating at restaurants Le Coucou in New York City or Talula’s Garden in Philadelphia will receive a surprise.

The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”