SourcingSep 21, 2023
Natural Diamond Council’s Latest Campaign With Lily James Is Here The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.
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207 results for “Marketing”
SourcingSep 15, 2023
‘A Diamond Is Forever’ Is Back Again, Backed by $20M De Beers is putting the emphasis on natural diamonds in Q4 and ending Lightbox’s lab-grown diamond engagement ring test run.
MajorsSep 05, 2023
David Yurman Taps Sofia Richie Grainge for Fall Campaign The Gen Z influencer wears the “Sculpted Cable” collection in the just-released images.
EditorsAug 30, 2023
Kwiat’s ‘Mine to Shine’ Illuminates the Questions Consumers Might Start AskingThe retail offering, said to be the first of its kind, allows customers to follow a single rough diamond through the cutting process.
MajorsAug 23, 2023
Kendra Scott Is Taking a RushTok Favorite on TourThe brand’s “Elisa” pendant is the star of a college pop-up tour after gaining popularity among potential new sorority members sharing their rush journeys on TikTok.
Lab-GrownAug 10, 2023
Steven Singer Jewelers Giving Away 100 Lab-Grown Diamonds The giveaway is part of a new nationwide campaign from the Philadelphia jeweler promoting natural diamonds.
MajorsJul 20, 2023
Claire’s Is Giving Its Piercing Business a Trendy MakeoverThe retailer also has plans to open 50 new locations across Europe.
CollectionsJun 29, 2023
This Is How Mikimoto Is Celebrating 130 Years of Cultured PearlsThe company has a new collection and a new campaign that serves as a love letter to the sea.
MajorsJun 28, 2023
Natural Diamond Council’s First Print Magazine Is OutGabrielle Union is the cover star of the Spring/Summer 2023 Only Natural Diamonds issue.
MajorsJun 14, 2023
Shane Co. Launches Shiny New CampaignThe jeweler is also hosting a “Made to Shine” contest, asking customers to submit stories about how jewelry has impacted their lives.
ColumnistsMay 16, 2023
PR 101: What Editors Want (and Need) in a Press KitDuvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
ColumnistsMay 09, 2023
Creative Connecting: The Dos & Donts of Pre-Trade Show MarketingCreative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.
MajorsApr 26, 2023
Stuller’s Latest Bridal Catalog Is Available NowThe 800-page book features bestsellers and new styles.
ColumnistsApr 18, 2023
Email Marketing for Mother’s Day: How to Create a Campaign That ConvertsEmmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
CollectionsMar 22, 2023
Messika’s 2023 Campaign Pairs New Jewelry With Vintage CarsKendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
MajorsMar 09, 2023
Pomellato’s Latest IWD Campaign Calls for Women’s FreedomIt’s the sixth annual video championing women’s rights in honor of International Women’s Day.
IndependentsMar 09, 2023
C.D. Peacock Named Official Jeweler of Chicago CubsThe jeweler also is sponsoring an entrance, a new trophy room, and a “Cubs Player of the Month” award.
MajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30They represent a “new generation,” said the company.
IndependentsFeb 17, 2023
Indiana Jeweler Marries Four Couples at Its StoreThe annual tradition is an invitation for non-traditional wedding lovers, like this year’s couple who got hitched wearing T. rex suits.
MajorsFeb 16, 2023
David Yurman Adds Shawn Mendes to Celebrity RosterHe stars alongside Scarlett Johansson in the brand’s 2023 campaign.
Policies & IssuesFeb 16, 2023
JVC Really Wants Your Input on the FTC’s ‘Green Guides’ The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
MajorsFeb 15, 2023
JTV Heads to Streaming Service FuboTVAfter nearly 30 years of cable home shopping segments, JTV is now available for the cable-less crowd.
CollectionsFeb 13, 2023
Lagos Has a Special Treat for Valentine’s Day DinersThose celebrating at restaurants Le Coucou in New York City or Talula’s Garden in Philadelphia will receive a surprise.
CollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry CollectionThe fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
