ColumnistsMay 16, 2023
PR 101: What Editors Want (and Need) in a Press KitDuvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
Search
Find your results below. Don’t see the gem you were hoping to find? Try searching again using different keywords.
195 results for “Marketing”
ColumnistsMay 09, 2023
Creative Connecting: The Dos & Donts of Pre-Trade Show MarketingCreative displays and memorable packages tend to catch retailers’ attention while cold calls, emails and rude behavior should be avoided.
MajorsApr 26, 2023
Stuller’s Latest Bridal Catalog Is Available NowThe 800-page book features bestsellers and new styles.
ColumnistsApr 18, 2023
Email Marketing for Mother’s Day: How to Create a Campaign That ConvertsEmmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
CollectionsMar 22, 2023
Messika’s 2023 Campaign Pairs New Jewelry With Vintage CarsKendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
MajorsMar 09, 2023
Pomellato’s Latest IWD Campaign Calls for Women’s FreedomIt’s the sixth annual video championing women’s rights in honor of International Women’s Day.
IndependentsMar 09, 2023
C.D. Peacock Named Official Jeweler of Chicago CubsThe jeweler also is sponsoring an entrance, a new trophy room, and a “Cubs Player of the Month” award.
MajorsMar 08, 2023
David Yurman’s New Brand Ambassadors Are All Under 30They represent a “new generation,” said the company.
IndependentsFeb 17, 2023
Indiana Jeweler Marries Four Couples at Its StoreThe annual tradition is an invitation for non-traditional wedding lovers, like this year’s couple who got hitched wearing T. rex suits.
MajorsFeb 16, 2023
David Yurman Adds Shawn Mendes to Celebrity RosterHe stars alongside Scarlett Johansson in the brand’s 2023 campaign.
Policies & IssuesFeb 16, 2023
JVC Really Wants Your Input on the FTC’s ‘Green Guides’ The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
MajorsFeb 15, 2023
JTV Heads to Streaming Service FuboTVAfter nearly 30 years of cable home shopping segments, JTV is now available for the cable-less crowd.
CollectionsFeb 13, 2023
Lagos Has a Special Treat for Valentine’s Day DinersThose celebrating at restaurants Le Coucou in New York City or Talula’s Garden in Philadelphia will receive a surprise.
CollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry CollectionThe fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”
ColumnistsJan 18, 2023
The Smart Lab: How To Prepare for Valentine’s DayEmmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.
IndependentsJan 17, 2023
Stuller’s Latest Catalog for Bench Jewelers Is HereThe manufacturer is running a contest to promote it.
MajorsJan 12, 2023
David Yurman Names New Chief Marketing OfficerFormer Estée Lauder executive Carolyn Dawkins will oversee the jeweler’s marketing strategies and its e-commerce business.
Policies & IssuesJan 05, 2023
The FTC Wants Your Input on Revising Its ‘Green Guides’Created to regulate environmental marketing claims and combat “greenwashing,” the guides are being updated for the first time since 2012.
ColumnistsJan 04, 2023
The Smart Lab: These Will Be the Big Digital Marketing Trends in 2023 Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.
Supplier BulletinDec 15, 2022
Key Strategies Jewelry Brands Need to Increase Customer Lifetime ValueSponsored by Bloomreach
ColumnistsDec 13, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost SalesFrom creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
Supplier BulletinDec 08, 2022
Take Your Jewelry Business to the Next Level In the Fastest Growing Jewelry Market In the World... MIAMISponsored by Time Century Jewelry Center
EditorsDec 05, 2022
Meet Jewelry’s First TikTok StarWhen it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.
IndependentsNov 29, 2022
Reinhold Jewelers’ Holiday Book Is an Ode to an Important Beverage The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.
CollectionsNov 29, 2022
Gabriel & Co.’s ‘Fashion Book’ Is OutNot a catalog, the magazine is a tool for Gabriel & Co. retailers to connect with their customers.
