WatchesSep 13, 2024
Breitling Inks Licensing Deal with the NFL The Swiss watchmaker has created limited-edition timepieces for all 32 National Football League teams.
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251 results for “Marketing”
IndependentsSep 11, 2024
Take a Sip of Marrow Fine x Adalina’s $13K MartiniThe smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.
MajorsSep 10, 2024
Ludacris, Jessica Alba Star in New Movado CampaignMovado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
MajorsSep 05, 2024
Tiffany & Co. Celebrates Elsa Peretti’s Bone CuffThe iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
MajorsSep 04, 2024
Bloomingdale’s to Highlight Italian Jewelry in New Campaign“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
CollectionsSep 03, 2024
Zales, Prince Debut US Open-Inspired CollectionThe jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
SourcingAug 29, 2024
De Beers Looks to India to Boost Demand for Natural Diamonds It is partnering with retailer Tanishq on educating salespeople, shaping the in-store experience, and a “360-degree” marketing campaign.
FinancialsAug 13, 2024
Pandora Raises Guidance Again as Q2 Sales Climb Double DigitsThe jewelry retailer is eyeing expansion, increasing the number of stores it plans to open this year.
MajorsAug 07, 2024
James Avery Celebrates 70 Years with Traveling Trunk ShowThe show will bring 23 limited-edition, archival pieces across Texas, Oklahoma, Georgia, and Louisiana.
MajorsAug 06, 2024
Zales, TikToker Sabrina Brier Partner on Jewelry GiveawayThe retailer is giving away jewelry in honor of its centennial.
IndependentsJul 23, 2024
Long’s Jewelers Is Giving Away a Luxury Cape Cod VacationThe giveaway is part of the New England jeweler’s summer bridal event.
MajorsJul 18, 2024
Swarovski Names Ariana Grande as Its New Brand AmbassadorThe celebrity will star in Swarovski’s holiday campaign.
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online StoreLilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand AmbassadorsThe partnership reinforces David Yurman’s position as a leader in men’s jewelry, said the company.
EditorsJun 17, 2024
Q&A: Al Cook on the Future of De BeersThe De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.
SourcingJun 04, 2024
For New Campaign, Natural Diamond Council Looks to the NorthShot in Canada’s Northwest Territories in winter, the campaign features actress and NDC ambassador Lily James and the Northern Lights.
Events & AwardsMay 28, 2024
Natural Diamond Council To Host Club in VegasAppointments can be made ahead of time for access to exclusive events.
SourcingMay 24, 2024
Signet, De Beers Have a Plan to Promote Natural DiamondsThe two industry giants are working together on a new marketing campaign.
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve DoneLilian Raji gives advice to designers on how to make the most of great publicity opportunities.
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignThe ad aims to position platinum jewelry as ideal for everyday wear.
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
MajorsApr 30, 2024
Zales Celebrates 100 Years With New CampaignThe brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
MajorsApr 25, 2024
Detroit Lions’ QB Jared Goff Keeps Going to JaredThe three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
