A campaign image for Saks on Amazon. Saks Fifth Avenue and Amazon Fashion recently debuted Saks on Amazon, which offers a curated selection of luxury merchandise from the retailer on Amazon.
New York—Saks Fifth Avenue and Amazon Fashion recently debuted Saks on Amazon, which offers a selection of luxury merchandise Saks curates to sell on Amazon’s website.
The selection includes fine and demi-fine jewelry from brands such as Ippolita, Jennifer Fisher, Ileana Makri, Jia Jia, and Dolce & Gabbana.
There is also ready-to-wear, beauty, shoes and handbags from Balmain, Stella McCartney, Giambattista Valli, Erdem, Fear of God, and Jason Wu Collection, among others.
The product assortments will be refreshed regularly for customers looking to see what’s trending, the companies said.
“We’re excited to introduce a new shopping experience that gives Amazon customers the opportunity to discover a distinctive luxury assortment selected by the experts at Saks Fifth Avenue,” said Emily Essner, president and chief commercial officer at Saks Global.
Formed in 2024, Saks Global is the parent company of Saks Fifth Avenue, Saks Off 5th, Neiman Marcus, and Bergdorf Goodman.
“This collaboration underscores Saks Fifth Avenue’s reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer’s experience is unmistakably their own.”
To promote the new offering, the retailer created a “Saks Arrives on Amazon” editorial campaign, directed by Max Siedentopf, who won a Children’s Emmy for a brand campaign he did for Nickelodeon.
The “Saks Arrives on Amazon” editorial campaign takes a playful approach to delivering luxury goods to customers’ front doors.
The campaign highlights the “thrill and anticipation” of receiving luxury items from Saks on Amazon.
Divided into six vignettes, the playful campaign imagines how items arrive at a customer’s home, like a Balmain handbag pulling up to a customer’s front door on top of a miniature vintage car, and Stella McCartney handbags hanging from umbrellas as they float down from the sky.
Saks Fifth Avenue’s New York City flagship also curated a selection of available items for a window installation, set against a whimsical backdrop inspired by the editorial campaign.
The Saks Fifth Avenue flagship in New York City has a window installation promoting “Saks on Amazon.”
The Saks on Amazon experience also features digital “window” displays inspired by the flagship.
“We know that Amazon customers are eager to shop these brands in luxury stores,” said Jenny Freshwater, vice president of Amazon Fashion, Fitness, and Creators.
“This collaboration with Saks furthers Amazon’s commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base.”
Saks on Amazon is available in the Amazon Shopping app, desktop, and mobile browsers in the United States.
Customers can visit the website or search “Saks on Amazon” on Amazon to shop.
Inspired by the window displays at the Saks Fifth Avenue flagship, the Saks on Amazon experience also features digital “window” displays.
While Saks Fifth Avenue is expanding into new areas, its parent company Saks Global is scaling back.
During the World Retail Congress, Saks Global Executive Chairman Richard Baker said the retailer will cut ties with 500 to 600 brands that don’t fit in its portfolio, reported WWD.
The company had to “right-size” its vendor list, he said, which was at 2,660.
“Too many and terms of many of these vendors weren’t right. We had to reset our expectations for what vendor relationships would look like,” Baker said.
Saks Global has had a rocky relationship with many of its vendors as of late.
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In a Feb. 14 memo obtained by Retail Dive, Marc Metrick, CEO of Saks Global Operating Group, admitted to an 18-month backlog of unpaid vendor bills, an issue analysts had warned would hurt the company’s inventory management and revenue.
The plan Metrick laid out to pay these vendors did not sit well with everyone.
Purchase orders would now be paid 90 days from receipt of inventory. However, past-due payments will not be made to vendors until July, as per the memo, and will be sent out in 12-month installments.
The memo also seemed to imply brands that pause shipments and order fulfillment in the meantime may be axed from Saks Global’s stores.
