WatchesFeb 03, 2026
Casio America Calls Jersey City HomeWatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch Collection
The 24-piece watch collection is set to debut in spring 2027.
Vera Wang is partnering with Citizen to launch the “Vera Wang for Citizen” watch collection next spring.
New York—Citizen is partnering with Vera Wang on a new watch collection.
The 24-piece designer watch line is set to debut next spring, combining Wang’s fashion expertise with Citizen’s craftsmanship.
"At Citizen, innovation has always been about more than technology—it's about how technology empowers design," said Jeffrey Cohen, president of Citizen Watch America.
"Partnering with Vera Wang, one of the most iconic female designers, was a rare opportunity. This wasn't a licensing relationship; we collaborated side by side.”
Wang's vision of how women wear watches helped to guide the process, said Cohen.
“The result is a collection that resonates with our long-time fans and a new generation of women seeking style, sophistication, and performance,” said Cohen.
Wang was hands-on throughout the process, said Citizen, from the concept to the materials used and the case architecture.
"My decision to partner with Citizen was deeply intentional," said Wang.
"With more than 100 years of watchmaking expertise, they bring a level of technical innovation and craftsmanship that's rare in the industry. Their ability to execute at scale without compromising artistry allowed us to explore new silhouettes and reimagine how time can be worn for women who define their own style."
The fashion icon’s partnership with Citizen follows her longstanding jewelry partnership with Signet Jewelers-owned banner Jared.
Related stories will be right here …
The 24-piece designer watch line is set to debut next spring, combining Wang’s fashion expertise with Citizen’s craftsmanship.
"At Citizen, innovation has always been about more than technology—it's about how technology empowers design," said Jeffrey Cohen, president of Citizen Watch America.
"Partnering with Vera Wang, one of the most iconic female designers, was a rare opportunity. This wasn't a licensing relationship; we collaborated side by side.”
Wang's vision of how women wear watches helped to guide the process, said Cohen.
“The result is a collection that resonates with our long-time fans and a new generation of women seeking style, sophistication, and performance,” said Cohen.
Wang was hands-on throughout the process, said Citizen, from the concept to the materials used and the case architecture.
"My decision to partner with Citizen was deeply intentional," said Wang.
"With more than 100 years of watchmaking expertise, they bring a level of technical innovation and craftsmanship that's rare in the industry. Their ability to execute at scale without compromising artistry allowed us to explore new silhouettes and reimagine how time can be worn for women who define their own style."
The fashion icon’s partnership with Citizen follows her longstanding jewelry partnership with Signet Jewelers-owned banner Jared.
The “Vera Wang for Citizen” collection blends horology and jewelry, it said, featuring ready-to-wear styles for men and women, as well as jewelry-inspired pieces.
Each timepiece is powered by Citizen's proprietary Eco-Drive technology, which uses natural or artificial light to power the watch. The technology is celebrating its 50th anniversary.
Citizen has not yet revealed any details about what the watches will look like.
The collaboration reflects Citizen’s investment in expanding its women’s watch business, one of the fastest-growing segments in the global watch market, it said.
The company has recently released new collections with women in mind, including the “Rainell” and “Fio” lines.
The Vera Wang for Citizen collection will debut in spring 2027 and will be available on the Citizen website and at select retailers.
More on Watches
The Latest
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
