Signet Jewelers-owned Jared has teamed up with Vera Wang for its third Jared Atelier collection of high jewelry. Released last week, the collection has three motifs, “Diamond Strings,” “Ribbons,” and “Serpents,” as seen here.
Akron, Ohio—Jared has partnered with wedding dress designer Vera Wang on a new Jared Atelier collection, the high jewelry arm of the Signet Jewelers-owned brand.
The 14 one-of-a-kind pieces comprise the third Jared Atelier collection, available exclusively at the retailer in time for the holiday season.
Last week, Wang welcomed guests into her Park Avenue home in New York City to celebrate her new venture with Jared and display the jewelry she worked with the retailer to create.
The inaugural Jared Atelier x Vera Wang collection celebrates timeless elegance and modern minimalism, said Jared, imbued with Wang’s signature style and a personal touch from the renowned designer, who has had a line of engagement rings at Jared for years.
“My first collection for Jared Atelier reflects a highly personal composition of design elements, both architectural and organic,” Wang said.
“Much of my inspiration came from a desire to create pieces that could be relevant and effortless, no matter what the occasion. This is a collection that is as instinctive as it is intentional, and it was an extraordinary experience to bring all these personal elements to life through jewelry.”
The collection features three motifs, “Diamond Strings,” “Ribbons,” and “Serpents.”
Diamond Strings evokes a casual elegance, said Jared, featuring pieces with movement, including one arm cuff and two necklaces.
The Jared Atelier x Vera Wang “Diamond Strings” motif diamond drape necklace
Ribbons is all about femininity and grace, with a touch of romance. The bows pay homage to Wang’s sophisticated aesthetic, said Jared.
It’s the largest of the sub-collections, with six pieces: one ring, a pair of earrings, two bracelets, one bracelet and ring combo, and a double wrap diamond necklace with a bow closure.
The Jared Atelier x Vera Wang “Ribbons” diamond necklace
The Serpents motif, seen at the top of the story, is a nod to Wang’s Chinese heritage, as they’re symbolic of good fortune, health, and prosperity in Chinese culture. They double as symbols of rebirth, transformation, and wisdom.
There are five serpent pieces featuring ruby-set eyes, including a ring, a pair of earrings, a bangle, a necklace, and a brooch.
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The overall collection includes necklaces, earrings, bracelets, rings, and brooches, all crafted in 18-karat white gold and set with diamonds and rubies.
The pieces range in price from $12,500 to $125,000.
“Our Jared Atelier collection by Vera Wang is a stunning display of luxury design and jewelry craftsmanship,” said Claudia Cividino, president of Jared.
“We had the honor of working side-by-side with Vera Wang to bring to life pieces that draw from nature, culture, and modern design. It is a monumental time to celebrate 30 years of accessible luxury at Jared by launching Vera’s designs. It is truly extraordinary.”
Its high jewelry offerings, which range in price from $9,000 to $200,000, set the brand apart from the competition, said Jared.
“Consumer demand has shown strong interest in these high jewelry collections, which cater to customers seeking luxury pieces outside the traditional ‘high street,’” said the retailer.
