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The Italian brand is also releasing a coffee table book and opening its headquarters and workshop in Valenza, Italy.
A rendering of Miseno’s new “Arco” cuff from its new collection of the same name is pictured above. It is designed after the “Arco Felice,” an arch that welcomes visitors to the port town of Miseno, believed to bring love and happiness to the people who pass through.
New York—Miseno, an Italian fine jewelry brand founded in 2014 by Antonio Cardamuro, is celebrating its 10th anniversary.
The brand has announced several new initiatives to mark this milestone.
It is launching a high jewelry collection, releasing a coffee table book, opening a new headquarters and workshop, and filling new positions in the company.
Cardamuro grew up in Miseno, Italy, and chose to honor his heritage through the naming of his brand and by tying each of his collections back to southern Italy.
The new “Arco” collection was inspired by the “Arco Felice,” which is also known as the Roman “Arch of Happiness.” It stands at the entrance to Miseno and is thought to bring love and happiness to those who pass through it.
“The Arco collection is a tribute to the timeless allure and promise embodied by the original arch,” said the brand, which aims to merge historical significance with contemporary sophistication.
The collection features statement pieces, from collar necklaces to cuff bracelets. Each of the 20 pieces are made of 18-karat gold and set with diamonds, turquoise, and coral.
The collection will be structured in three different tiers, each with pieces that cater to different customer preferences and price points. The tiers are high jewelry; gold and diamonds; and gold and colored stones.
The Arco collection is set to launch in May along with a coffee table book that memorializes the brand’s first 10 years.
It is titled “Un Mosaico di Colori,” which translates to “a mosaic of colors.”
“Time moves so fast, especially in this digital age,” said Cardamuro.
“We felt it is important to have a written record of Miseno’s inception and founding years, so that future generations stewarding the brand have something to look back upon.”
Un Mosaico di Colori will not be available for sale. Instead, it will be given out to clients at special events.
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The brand has announced several new initiatives to mark this milestone.
It is launching a high jewelry collection, releasing a coffee table book, opening a new headquarters and workshop, and filling new positions in the company.
Cardamuro grew up in Miseno, Italy, and chose to honor his heritage through the naming of his brand and by tying each of his collections back to southern Italy.
The new “Arco” collection was inspired by the “Arco Felice,” which is also known as the Roman “Arch of Happiness.” It stands at the entrance to Miseno and is thought to bring love and happiness to those who pass through it.
“The Arco collection is a tribute to the timeless allure and promise embodied by the original arch,” said the brand, which aims to merge historical significance with contemporary sophistication.
The collection features statement pieces, from collar necklaces to cuff bracelets. Each of the 20 pieces are made of 18-karat gold and set with diamonds, turquoise, and coral.
The collection will be structured in three different tiers, each with pieces that cater to different customer preferences and price points. The tiers are high jewelry; gold and diamonds; and gold and colored stones.
The Arco collection is set to launch in May along with a coffee table book that memorializes the brand’s first 10 years.
It is titled “Un Mosaico di Colori,” which translates to “a mosaic of colors.”
“Time moves so fast, especially in this digital age,” said Cardamuro.
“We felt it is important to have a written record of Miseno’s inception and founding years, so that future generations stewarding the brand have something to look back upon.”
Un Mosaico di Colori will not be available for sale. Instead, it will be given out to clients at special events.
For its 10-year milestone, the brand is also focusing on opening its global headquarters and a workshop in Valenza, Italy.
Rather than continuing to outsource its manufacturing, Miseno will bring in five artisans to produce its jewelry, using age-old techniques of goldsmithing and stone setting.
“It’s the right time for our brand to bring the manufacturing in house, to have our own artisans making each and every piece that is hallmarked Miseno,” said Cardamuro.
“It will further allow us to be in control of our own destiny.”
The headquarters and workshop are projected to open in the coming months.
Working in this new building will be Miseno’s new director of strategic development, Mimmo Mariottini, who started with the company in January, as per his LinkedIn profile.
Mariottini is an established luxury goods executive who previously served in executive roles at Sergio Rossi, Bally, Porsche Design, and Bulgari.
In his new position, he will be tasked with bringing structure and oversight to the Miseno brand and the company’s business dealings.
Cardamuro’s daughter Gabriella Bracco and his son Joseph Cardamuro have also joined the company, focusing on marketing and sales, and production and creative, respectively.
Miseno said the two will play a pivotal role in the brand and are poised to shape the company’s future.
For more information, visit Miseno’s website.
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