MajorsOct 09, 2024
New Simon Campaign Invites Gen Z to ‘Meet Me At The Mall’MajorsOct 10, 2024
Why Ritani Is Partying Like It’s 1999
The jeweler is celebrating its 25th anniversary with a throwback campaign.
New York—Ritani recently celebrated its 25th anniversary with a throwback campaign.
The New York City-based fine jewelry brand is partying like it’s 1999, the year of its founding.
The campaign, titled “What was life like in 1999?,” was shared via Ritani’s social media last week.
It showcased the zeitgeist of that year, including Y2K jewelry, bridal trends, fashion moments, and pop music.
“When Ritani launched in 1999, turn-of-the-century excitement was mirrored in bold, confident jewelry. Unconventional maximalism, punchy hues, and whimsical styles ruled our ears, necks, fingers, wrists, and even ankles,” Ritani said in an Instagram post.
The New York City-based fine jewelry brand is partying like it’s 1999, the year of its founding.
The campaign, titled “What was life like in 1999?,” was shared via Ritani’s social media last week.
It showcased the zeitgeist of that year, including Y2K jewelry, bridal trends, fashion moments, and pop music.
“When Ritani launched in 1999, turn-of-the-century excitement was mirrored in bold, confident jewelry. Unconventional maximalism, punchy hues, and whimsical styles ruled our ears, necks, fingers, wrists, and even ankles,” Ritani said in an Instagram post.
As part of its social media campaign, Ritani showcased jewels that fit the Y2K trend.
The company also highlighted the top engagement ring trends of the year, which included diamond halos, pavé bands, and princess-cut center stones.
“Our team had a lot of fun putting this campaign together,” Ritani Chief Operating Officer Ria Papasifakis said.
“Some of us were reminiscing about the era, while the younger members of our team learned about what life during Y2K was like. We’re excited to share the assets on social and start a fun, nostalgic discussion with our audience.”
Though the social media aspect of the campaign has ended, Ritani’s website still features its Y2K jewelry edit.
Styles include butterfly and bee enamel studs, a diamond star signet ring, and a turquoise heart pendant.
MajorsOct 01, 2024
Kay Jewelers to Revamp Brand
A section of the 25th anniversary page of its website is dedicated to its best-selling engagement rings since its founding.
Ritani also debuted a lab-grown diamond pendant in honor of its anniversary, which features the original octagonal shape that inspired its logo.
It’s available in 18-karat yellow or white gold with a 1.5-carat lab-grown diamond, retailing for $1,240.
There’s also a Ritani-curated Spotify playlist featuring the hits of 1999, including “… Baby One More Time” by Britney Spears and “Genie in a Bottle” by Christina Aguilera.
Ritani is not the only jewelry company turning to the ‘90s to get consumers’ attention.
Mall owner Simon’s new campaign, “Meet Me at the Mall,” uses ‘80s and ‘90s nostalgia in an attempt to attract Gen Z shoppers to malls while Pomellato just released an archival capsule collection that draws inspiration from designs it created in the mid-1990s.
There’s also a Ritani-curated Spotify playlist featuring the hits of 1999, including “… Baby One More Time” by Britney Spears and “Genie in a Bottle” by Christina Aguilera.
Ritani is not the only jewelry company turning to the ‘90s to get consumers’ attention.
Mall owner Simon’s new campaign, “Meet Me at the Mall,” uses ‘80s and ‘90s nostalgia in an attempt to attract Gen Z shoppers to malls while Pomellato just released an archival capsule collection that draws inspiration from designs it created in the mid-1990s.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsApr 04, 2025
25-Carat Burmese Sapphire Brooch Sells for $101KA pink topaz Belle Époque pendant-brooch and a Victorian Egyptian Revival choker were also highlights at a recent Anderson & Garland sale.
SourcingApr 04, 2025
Mason-Kay Jade to Hold Inaugural International Jade SummitThe event, which will co-locate with the Monterey Bay Jade Festival, will bring education sessions focused on jade to the United States.
CollectionsApr 04, 2025
Piece of the Week: Heather B. Moore’s ‘Lily of the Valley’ CharmThe charm is a celebration of springtime as April showers bring May flowers with the piece’s cluster of diamond raindrops.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
SurveysApr 03, 2025
2025 Retail Sales to Grow More Slowly Amid ‘Uncertainty,’ Says NRFThe National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.
Weekly QuizApr 03, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 03, 2025
Tallulah Willis Imbues Antique Engagement Ring With MagicThe 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.
SourcingApr 03, 2025
Canadian Mine Produces 158-Carat Yellow Diamond Rio Tinto unearthed the diamond at its Diavik mine in Canada’s Northwest Territories.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
CollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in MilanThe multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Policies & IssuesApr 03, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooThe pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
