‘The Watch King’ Assaulted, Robbed in Queens
Moshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.

Moshe Haimoff, known as “The Watch King” on Instagram, runs a store of the same name in New York City’s Diamond District.
He gained social media fame, racking up 1.6 million followers, working with celebrity clients like Pete Davidson.
On July 23 around 10 a.m., Haimoff was outside of his home in the Utopia neighborhood in Queens, New York, walking to his car.
He was approached by two individuals, according to police. Surveillance images show the suspects dressed up as construction workers.

One man hit Haimoff with a stun gun, then the other forced him onto the ground.
The two suspects then began to remove Haimoff’s jewelry.
A third individual drove the getaway vehicle, identified as a silver Mercedes-Benz SUV.
The value of the stolen jewelry is approximately $559,000, said police.

Haimoff sustained minor injuries, including a laceration and bruising to the wrist and neck, and he was transported by EMS to New York-Presbyterian Queens Hospital in stable condition.
“Thank God I’m alive,” he said in an interview with The New York Post. “That’s all that matters.”
Haimoff told the Post that he believes he was targeted.
Police described one of the suspects as a man, last seen wearing an orange and yellow striped reflective vest, a bucket hat, brown pants, black shoes, a white mask, and black gloves.
The second suspect, also said to be a man, was last seen wearing a yellow striped reflective vest, a black hat, black pants, black shoes, and black gloves.
Anyone with information is encouraged to call the NYPD's Crime Stoppers Hotline at 1-800-577-TIPS (8477) or for Spanish, 1-888-57-PISTA (74782). All calls are confidential.
Tips can also be submitted via the Crime Stoppers website or on X to NYPDTips.
The Latest

The winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.

As summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.

Xavier Dibbrell brings more than a decade of experience to the role.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.


The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.

The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

Senior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.