MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayMajorsSep 01, 2026
Anne Marie Shulman Joins GPA Global
The veteran luxury packaging executive was appointed to help the company grow its North American business.
Anne Marie Shulman is GPA Global’s new vice president of luxury packaging for North America.
Atlanta—GPA Global has appointed veteran luxury packaging executive Anne Marie Shulman as vice president of luxury packaging for its North America business.
GPA Global is a major international manufacturer focused on custom, premium, and sustainable packaging solutions.
Shulman’s position is a newly created role focused on growing the company’s luxury packaging and gifting business in the United States and Canada.
She has more than 20 years of experience in luxury packaging and deep relationships across the jewelry, watches, and luxury retail markets.
She has worked with leading jewelry and watch brands including Tiffany & Co., Rolex, Cartier, Chopard, Bulgari, David Yurman, Mikimoto, Tacori, and Hearts On Fire, as well as with retailers such as Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman.
“Luxury packaging is part of the product experience. It protects what’s inside, but it also tells the customer something about the brand from the moment they see it,” Shulman said.
“GPA already has deep experience helping luxury brands create that kind of experience, and there’s a real opportunity to build on it in North America.”
Shulman’s initial focus will be on growing GPA’s presence in the jewelry and watch markets, helping brands tap into the company’s extensive design, manufacturing, supply-chain, and logistics capabilities.
“Anne Marie brings something that is difficult to replicate: deep knowledge of the luxury market, long-standing customer relationships, and a very practical understanding of how packaging actually gets made,” said Robert Lingham, global commercial director at GPA Global.
“She understands the creative side, but she also understands factories, materials, quality, cost, and logistics. That combination makes her exactly the kind of leader we wanted to build this business for GPA in North America.”
One of Shulman’s first priorities will be introducing jewelry, watch, and luxury brands to GPA’s packaging and gifting capabilities, along with North American production, its international manufacturing and supply-chain network, and luxury expertise developed in Europe.
“There’s a lot that GPA can bring to luxury brands beyond an individual packaging project,” Shulman said.
“The combination of North American production, global capabilities, and the experience GPA already has in luxury creates a strong platform for growth in North America.”
Related stories will be right here …
GPA Global is a major international manufacturer focused on custom, premium, and sustainable packaging solutions.
Shulman’s position is a newly created role focused on growing the company’s luxury packaging and gifting business in the United States and Canada.
She has more than 20 years of experience in luxury packaging and deep relationships across the jewelry, watches, and luxury retail markets.
She has worked with leading jewelry and watch brands including Tiffany & Co., Rolex, Cartier, Chopard, Bulgari, David Yurman, Mikimoto, Tacori, and Hearts On Fire, as well as with retailers such as Neiman Marcus, Saks Fifth Avenue, and Bergdorf Goodman.
“Luxury packaging is part of the product experience. It protects what’s inside, but it also tells the customer something about the brand from the moment they see it,” Shulman said.
“GPA already has deep experience helping luxury brands create that kind of experience, and there’s a real opportunity to build on it in North America.”
Shulman’s initial focus will be on growing GPA’s presence in the jewelry and watch markets, helping brands tap into the company’s extensive design, manufacturing, supply-chain, and logistics capabilities.
“Anne Marie brings something that is difficult to replicate: deep knowledge of the luxury market, long-standing customer relationships, and a very practical understanding of how packaging actually gets made,” said Robert Lingham, global commercial director at GPA Global.
“She understands the creative side, but she also understands factories, materials, quality, cost, and logistics. That combination makes her exactly the kind of leader we wanted to build this business for GPA in North America.”
One of Shulman’s first priorities will be introducing jewelry, watch, and luxury brands to GPA’s packaging and gifting capabilities, along with North American production, its international manufacturing and supply-chain network, and luxury expertise developed in Europe.
“There’s a lot that GPA can bring to luxury brands beyond an individual packaging project,” Shulman said.
“The combination of North American production, global capabilities, and the experience GPA already has in luxury creates a strong platform for growth in North America.”
After graduating from Tulane University, Shulman began her career at Kalencom Corporation, then a U.S. cut-and-sew manufacturer serving jewelry houses including Tiffany & Co., Chopard, and Rolex.
She later founded and developed Montagne Custom Packaging within QIP, a high-end luxury packaging business that generated more than $40 million in sales from more than 500 new retail and brand clients.
Shulman brings hands-on experience across the full packaging process, from development, custom materials, and prototypes through factory sourcing, quality control, manufacturing, and logistics.
Beyond jewelry, she has experience in apparel, handbags, and accessories, giving her insight into how luxury brands use packaging, gifting, and presentation to stand out in an increasingly competitive market.
“Luxury brands are always looking for ways to make the experience feel more distinctive,” Shulman said.
“We’re seeing continued interest in premium packaging and presentation, along with more attention to sustainable options. Those are areas where there’s a lot of opportunity.”
While Shulman’s initial priority will be jewelry and watches, she will also be tasked with helping shape GPA’s longer-term strategy for the wider North American luxury sector.
“What attracted me to GPA was the ability to offer customers much more than an individual box or bag,” Shulman said.
“We can work with a brand on design and development, manufacturing, gifting, displays, supply, and logistics, and we can do that with production capabilities in North America and a global network behind us. That gives me a much broader set of solutions to bring to customers I already know and to new brands we want to work with.”
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
