ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and BeyondConnecting with your customers throughout the year is key to a successful holiday marketing push.
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58 results for “Emmanuel Raheb”
ColumnistsApr 29, 2025
Google Ads vs. Social Media Ads: Which Are More Effective?Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.
ColumnistsMar 25, 2025
The Smart Lab: Using Short-Form Videos to Sell More JewelryThe time to start experimenting with video content is now, writes columnist Emmanuel Raheb.
ColumnistsMar 04, 2025
The Smart Lab: Using Online Events to Supercharge Sales Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.
ColumnistsFeb 19, 2025
The Smart Lab: Maximizing Your Jewelry Brand on PinterestPinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing CampaignsSuccessful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
ColumnistsOct 22, 2024
The Smart Lab: Tips for Preparing for Your Best Q4 YetFrom prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.
ColumnistsSep 25, 2024
The Smart Lab: Increasing Your Click-to-Conversion RateEmmanuel Raheb says your website should be as elegant as your store, with high-quality images and a smooth and secure checkout process.
ColumnistsAug 20, 2024
Google Ads Payment Policy Change: What It Means For YouThe change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.
ColumnistsAug 06, 2024
The Smart Lab: Supercharge Your Summer Social Media StrategyEmmanuel Raheb has eight tips and tricks for staying on track and sharing relevant content during the longest, hottest days of the year.
ColumnistsJun 25, 2024
The Smart Lab: 4 Strategies To Boost Your Jewelry Site’s SEO RankingsEmmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
ColumnistsMay 28, 2024
The Smart Lab: How to Effectively Navigate Jewelry Brand Requests Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
ColumnistsApr 02, 2024
The Smart Lab: 5 Marketing Strategies for Becoming Your Area’s Go-To Jeweler Seasonal promotions and partnering with other small businesses are among Emmanuel Raheb’s tips for raising your store’s local profile.
ColumnistsMar 05, 2024
The Smart Lab: 4 Strategies for Year-Round Marketing SuccessEmmanuel Raheb gives tips on fine-tuning your SEO and shares why finding the right influencer is “pure gold.”
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu AdvertisingEmmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
ColumnistsApr 18, 2023
Email Marketing for Mother’s Day: How to Create a Campaign That ConvertsEmmanuel Raheb advises on creating compelling subject lines, using urgency responsibly in jewelry marketing, and more for Mother’s Day 2023.
ColumnistsMar 07, 2023
The Smart Lab: 6 Tips for Exhibiting at a Bridal Show From freebies to follow-up, Emmanuel Rehab shares a list of must-dos for any jeweler looking to connect with soon-to-wed couples.
ColumnistsFeb 22, 2023
The Ultimate Guide to Growing Your Instagram Account From ScratchInstagram is a huge opportunity for jewelry businesses. Don’t miss out because you’re not sure where to start, writes Emmanuel Raheb.
ColumnistsJan 18, 2023
The Smart Lab: How To Prepare for Valentine’s DayEmmanuel Raheb offers five tips for winning business this Feb. 14, from offering complimentary wrapping to displaying delivery dates.
ColumnistsJan 04, 2023
The Smart Lab: These Will Be the Big Digital Marketing Trends in 2023 Live chat, influencers and video are just a few of the elements that need to be part of your digital marketing plan, Emmanuel Raheb writes.
ColumnistsDec 13, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost SalesFrom creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
ColumnistsNov 08, 2022
The Smart Lab: Last-Minute Tips to Boost Black Friday Jewelry SalesIt’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.
ColumnistsOct 12, 2022
The Smart Lab: Why Your Jewelry Business Needs a Shopify WebsiteEmmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.
