Columnists

Google Ads Payment Policy Change: What It Means For You

ColumnistsAug 20, 2024

Google Ads Payment Policy Change: What It Means For You

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

National Jeweler columnist Emmanuel Raheb
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In the fast-paced world of digital marketing, staying ahead of the curve is crucial to your success.  

Google’s latest payment policy change is a perfect example of how quickly things can change.  

In June, Google notified certain advertisers that it will no longer accept debit and credit cards as payment options for Google Ads, effective July 31.

This includes PPC (pay-per-click), display/retargeting, shopping, and all other ad formats the company offers.

To comply with Google’s new policies, advertisers must switch to bank-based payment options. These include wire transfers and payment by check (through monthly invoicing), which provides you with a 30-day payment window.  

You can also set up automatic payments through direct bank debit. Though available only in certain regions, this option ensures your account stays current without the need for manual intervention.

Delaying making the switch could mean disruptions in your Google Ads.  

If your account isn’t updated to one of these new payment methods, you risk suspension, which will affect your ability to reach potential customers, a disruption no jewelry business can afford.  

Let’s dive into what this new policy means for you and how you can make the most of it.  

Google’s decision to phase out debit and credit card payments for many advertisers using Google Ads signals that things are tightening and that the digital advertising landscape is in flux.  

While this change currently impacts only a select group, it’s expected to become the norm soon and will impact everyone, including you.  

Don’t be caught off guard when these policies become universal. If you haven’t made the change yet, now is the time to act.  

At first, the change might feel like an inconvenience, another obstacle to overcome, but it can be an opportunity in disguise. 

By moving away from credit cards, you will cut down on those pesky processing fees that eat into your budget. These fees might seem minor, but for any jewelry business running a lot of campaigns, they can add up quickly.

Think about what you could do with those savings. 

You could reinvest them into expanding your inventory, upgrade the customer experience at your store, or launch a new marketing initiative.  

This isn’t just about switching payment methods; it’s about making every dollar work harder for your jewelry business and that starts with controlling your costs.  

The change from Google should be looked at as a positive one because it makes you more disciplined about making every penny count.

There’s another big benefit here—predictability.  

Monthly invoicing gives you a clear, consistent timeline and helps you to better manage your store’s finances.  

Also, when you use a bank-based payment method, you gain financial stability, which allows for better planning, smoother operations, and less stress. No more worrying about juggling multiple credit cards, changing billing dates, interest payments, and/or late fees.

Don’t wait until Google forces your hand. You need to get ahead of this change now.  

By making the switch today, you ensure that your ad campaigns will continue without interruption. Be proactive about it.

 Related stories will be right here … 

As you make this transition, it’s also a good time to consult with your digital marketing team or agency.  

They can help make sure that you follow Google’s policies and your switch to a new payment method is as smooth as possible, and that you’re taking full advantage of any other incentives or benefits Google has to offer.  

For example, if you’re planning a major campaign for the fall season and/or Black Friday (Nov. 29), you’ll want to make sure your payment processes are set up properly and streamlined to avoid any disruptions. 

In digital marketing, you always need to be looking forward. Change is inevitable; it’s how you respond to it that will set your jewelry business apart.  

Remember, this isn’t just about doing what Google wants you to do.  

It’s about doing what’s in the best interest of your store and keeping your digital marketing ads running while your competitors’ ads go dark. Simply put, it’s a smart move.   

As a Google Premier Partner, Smart Age Solutions is equipped to help your business not only understand these changes but use them to your advantage. We have a team of experts fully focused on strategic planning, financial management advice, and giving your business the continuous support it deserves.  

Reach out to us today at info@smartagesolutions.com for a consultation or more information, so that we can help your business reach its full potential.  

We’re ready to help you succeed.

The Latest

Navneet montana sapphire
SourcingFeb 14, 2025
Navneet Gems Now Offering Unheated Montana Sapphires

The wholesale collection features material from the Rock Creek mine in a variety of colors.

Theresa Caputo &LIVY jewelry
CollectionsFeb 14, 2025
Carolyn Rafaelian Partners with ‘Long Island Medium’ Star

The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.

Lorraine West Diamond Open Heart Ring
CollectionsFeb 14, 2025
Piece of the Week: Lorraine West’s Diamond ‘Open Heart’ Ring

Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.

Top Image.png
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Surveillance image of Macy’s jewelry thief
CrimeFeb 13, 2025
Macy’s Employee Foils $1.5M Jewelry Theft

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Weekly QuizFeb 13, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Namdia rough diamonds
SourcingFeb 13, 2025
Namibian Diamond Co. Suspends CEO, COO After Deadly Heist

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Spectrum and Cutting Edge Buyer’s Choice awards
Events & AwardsFeb 13, 2025
AGTA Announces Buyer’s Choice Award Winners for Spectrum, Cutting Edge

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Royal Chain models in 14-karat gold fashion links
CollectionsFeb 13, 2025
Royal Chain Releases Its Spring 2025 Catalog

More than 400 new pieces are featured in the supplier’s latest catalog.

Azra Mehdi pink sapphire ombré heart dog tag necklace in 14-karat rose gold
TrendsFeb 13, 2025
Amanda’s Style File: Hearts for Valentine’s Day

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

Jewelers Relief Fund logo
Policies & IssuesFeb 13, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

3 natural diamond engagement rings by Marrow Fine, Stephanie Gottlieb, Single Stone, and Sylvie Jewelry
TrendsFeb 12, 2025
5 Engagement Ring Trends Expected to Rule 2025

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

Jean Prounis cushion-cut diamond engagement ring
EditorsFeb 12, 2025
Q&A: Marion Fasel on the History of Diamond Engagement Rings

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

De Beers Jewellers Embrace Bracelet
CollectionsFeb 12, 2025
De Beers Jewellers’ New High Jewelry Pays Homage to the Beauty of Trees

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Shree Ramkrishna Exports (SRK) diamonds
SourcingFeb 12, 2025
SRK Announces Notable Reduction in Greenhouse Gas Emissions

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.

myGemma showroom
TechnologyFeb 12, 2025
MyGemma Now Offers Consignment Service

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

 Ghirardelli Chocolocket
CollectionsFeb 12, 2025
Ghirardelli Is Slipping Chocolate Into a Locket This Valentine's Day

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

Jewelers of America 20 Under 40 graphic
Events & AwardsFeb 11, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ Class

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

Police cars with lights on
CrimeFeb 11, 2025
2 Men Charged With Selling Stolen Jewelry, Watches in NYC Diamond District

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

Bulgari x MB&F Serpenti watch
WatchesFeb 11, 2025
Bulgari, MB&F Launch Reimagined ‘Serpenti’ Watch

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

Boucheron Power of Couture campaign
FinancialsFeb 11, 2025
Boucheron a Bright Spot as Kering’s Full-Year Sales Sink 12%

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

Midas Chain Diamond and Gemstone Jewelry
MajorsFeb 11, 2025
Midas Chain Releases First Diamond Collection

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Tacori Stilla ring
SurveysFeb 10, 2025
Jewelry Resilient in 2024 Even As Luxury Sales Slipped, Says Bain & Co.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Counterfeit Cartier “Juste Un Clou” bracelet
CrimeFeb 10, 2025
Counterfeit Jewelry Kept Kentucky Customs Agents Busy in January, CBP Says

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

Hearts On Fire Inside Out Collection Bracelets
CollectionsFeb 10, 2025
Hearts on Fire Flips Jewelry ‘Inside Out’ in New Collection

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

JW Marriott Hotel in Nashville Tennessee
Events & AwardsFeb 10, 2025
Select Jewelry Show Heads to Nashville

The trade show has added a new location to its fall line-up.

Jade Trau Ladybird Charm
CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy