Columnists

Google Ads Payment Policy Change: What It Means For You

ColumnistsAug 20, 2024

Google Ads Payment Policy Change: What It Means For You

The change to accepted payment methods for Google Ads might seem like an irritation but actually is an opportunity, Emmanuel Raheb writes.

National Jeweler columnist Emmanuel Raheb
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
In the fast-paced world of digital marketing, staying ahead of the curve is crucial to your success.  

Google’s latest payment policy change is a perfect example of how quickly things can change.  

In June, Google notified certain advertisers that it will no longer accept debit and credit cards as payment options for Google Ads, effective July 31.

This includes PPC (pay-per-click), display/retargeting, shopping, and all other ad formats the company offers.

To comply with Google’s new policies, advertisers must switch to bank-based payment options. These include wire transfers and payment by check (through monthly invoicing), which provides you with a 30-day payment window.  

You can also set up automatic payments through direct bank debit. Though available only in certain regions, this option ensures your account stays current without the need for manual intervention.

Delaying making the switch could mean disruptions in your Google Ads.  

If your account isn’t updated to one of these new payment methods, you risk suspension, which will affect your ability to reach potential customers, a disruption no jewelry business can afford.  

Let’s dive into what this new policy means for you and how you can make the most of it.  

Google’s decision to phase out debit and credit card payments for many advertisers using Google Ads signals that things are tightening and that the digital advertising landscape is in flux.  

While this change currently impacts only a select group, it’s expected to become the norm soon and will impact everyone, including you.  

Don’t be caught off guard when these policies become universal. If you haven’t made the change yet, now is the time to act.  

At first, the change might feel like an inconvenience, another obstacle to overcome, but it can be an opportunity in disguise. 

By moving away from credit cards, you will cut down on those pesky processing fees that eat into your budget. These fees might seem minor, but for any jewelry business running a lot of campaigns, they can add up quickly.

Think about what you could do with those savings. 

You could reinvest them into expanding your inventory, upgrade the customer experience at your store, or launch a new marketing initiative.  

This isn’t just about switching payment methods; it’s about making every dollar work harder for your jewelry business and that starts with controlling your costs.  

The change from Google should be looked at as a positive one because it makes you more disciplined about making every penny count.

There’s another big benefit here—predictability.  

Monthly invoicing gives you a clear, consistent timeline and helps you to better manage your store’s finances.  

Also, when you use a bank-based payment method, you gain financial stability, which allows for better planning, smoother operations, and less stress. No more worrying about juggling multiple credit cards, changing billing dates, interest payments, and/or late fees.

Don’t wait until Google forces your hand. You need to get ahead of this change now.  

By making the switch today, you ensure that your ad campaigns will continue without interruption. Be proactive about it.

 Related stories will be right here … 

As you make this transition, it’s also a good time to consult with your digital marketing team or agency.  

They can help make sure that you follow Google’s policies and your switch to a new payment method is as smooth as possible, and that you’re taking full advantage of any other incentives or benefits Google has to offer.  

For example, if you’re planning a major campaign for the fall season and/or Black Friday (Nov. 29), you’ll want to make sure your payment processes are set up properly and streamlined to avoid any disruptions. 

In digital marketing, you always need to be looking forward. Change is inevitable; it’s how you respond to it that will set your jewelry business apart.  

Remember, this isn’t just about doing what Google wants you to do.  

It’s about doing what’s in the best interest of your store and keeping your digital marketing ads running while your competitors’ ads go dark. Simply put, it’s a smart move.   

As a Google Premier Partner, Smart Age Solutions is equipped to help your business not only understand these changes but use them to your advantage. We have a team of experts fully focused on strategic planning, financial management advice, and giving your business the continuous support it deserves.  

Reach out to us today at info@smartagesolutions.com for a consultation or more information, so that we can help your business reach its full potential.  

We’re ready to help you succeed.

The Latest

Lewis Heyman
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement Plans

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

CCWW Designs Multiple Shell Charm Necklace
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm Necklace

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The Plumb Club board members
MajorsJul 18, 2025
Plumb Club Elects New Board Members

The organization elected its youngest vice president as it looks to draw in fresh talent.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Jewelry industry veterans Brad Campbell and John Liebler
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

Weekly QuizJul 17, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Silver, Gold, and Bronze Medals for Italy Olympic Winter Games
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes Unity

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

vimeo screenshot.png
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up!

Sponsored by The INSTORE Jewelry Show 2025

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Guinness
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGov

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

Gina Ferranti
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Rio Tinto Chief Executive Simon Trott
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at Diavik

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

Jewelers of America Learning Workship Logo
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This Fall

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

Gold bracelets and bangles
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers List

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

Buccellati Opera high jewelry bracelet
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

Rolex Datejust ref. 16233
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

Jean Dinh Van Orgue Ring
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With Exhibition

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth Generation

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

Boucheron Impermanence Boucheron Dragonfly Earrings and Wisteria Hair Piece
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s Impermanence

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

James Avery Cedar Park
MajorsJul 15, 2025
James Avery Expands to 2 More States

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford, Couture’s new brand director and former fine jewelry buyer at Neiman Marcus
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director

Eric Ford will step into the role, bringing with him decades of experience.

Bench jeweler holding a ring and a tool
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic Manufacturing

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

Guzema Celestial Blue
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone Jewelry

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

Nanis Mykonos Store Exterior and Interior
MajorsJul 14, 2025
Nanis Opens First Store

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

Long’s Jewelers Summer of Love promo
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s Jewelers

The New England jeweler is hosting a bridal event for the month of August.

Ethical Gem Fair
SourcingJul 14, 2025
Ethical Gem Fair Heads to Seattle

The trade-only event will host its debut fair in the Emerald City later this month.

The Edge and The Edge Retail Academy Logos
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in September

Its sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.

Miseno Arco Earrings
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ Earrings

For its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy