Connecting with your customers throughout the year is key to a successful holiday marketing push.
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National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.

The application period for the program is now open for aspiring gemologists around the world.

The learning workshop and the convention are both scheduled to take place April 26 and 27 in Montgomery, Alabama.

Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.

Declining supply and growing demand persist in the colored gemstone market, presenters from Gemworld said at AGTA GemFair Tucson.

Pinterest is a potential gold mine for jewelry brands, Emmanuel Raheb writes, provided they follow these five tips.