Editor-in-Chief Michelle Graff returns from Rhode Island with thoughts about in-store shopping and a trends report.
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![The winner of this year’s Lonia Tate scholarship, Bradlei Smith will receive the opportunity to earn her Graduate Gemologist diploma from GIA and, following graduation, an internship at Ben Bridge Jeweler in Seattle. Bradlei Smith](https://uploads.nationaljeweler.com/uploads/996834935ae30a7a1195db8b9db6cb7d.jpg)
Los Angeles-based Bradlei Smith was selected for this year’s award.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/bec7295a7f478778b1c196e6d81e7cd9.jpg)
In his latest column, Smith shares multiple reasons why people who look at the glass as being hall full often make better salespeople.
![Pictured left to right, Tahnee Barbee, Gigi Sui, and Daniela Villacorta are the winners of the 2024 “Future of Jewelry Making” scholarship. Tahnee Barbee, Gigi Sui, and Daniela Villacorta](https://uploads.nationaljeweler.com/uploads/30d356df29002fb14a25ecd97e526e95.jpg)
The winners were awarded $3,000 each to pursue a professional career in jewelry making and design.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/40e8079de9dffc89f1af5df320fde00c.jpg)
Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.
![The Jewelry Symposium logo](https://uploads.nationaljeweler.com/uploads/30630bd28581a218dc94e56193ffb757.jpg)
TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.
![Hosted by Jewelers of America and the Providence Jewelers Club, the Multifaceted Learning Workshop is set for July 17 at the Rhode Island School of Design. Jewelers of America learning workshop Providence logo](https://uploads.nationaljeweler.com/uploads/4de933c3eb28bff37eb3f1d380705c0d.jpg)
The one-day workshop will be held July 17 at the Rhode Island School of Design.
![A jewel from Matturi Fine Jewelry. Creative Director Satta Matturi will be one of several speakers at IAC’s upcoming Gold and Diamond Conference. Matturi Fine Jewelry totem jewel](https://uploads.nationaljeweler.com/uploads/7e269e058c1810df66fca9b9fb38d045.jpg)
The 14th annual conference will host panels on cross-sector collaboration, industry sanctions, and more.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/a26f236472265368dbe9160c90990e31.jpg)
Emmanuel Raheb runs down the list of tried-and-true SEO tips and details a couple lesser-known tricks.
![The two-day Certified Beginner Bench Jeweler exam will be offered at GIA’s Robert Mouawad Campus in Carlsbad, California, and be administered by a GIA professional, so no proctor is needed. Jewelers of America Logo](https://uploads.nationaljeweler.com/uploads/4337fedf3b8dd0f24bb76d27ae3cfde6.jpg)
The on-site exam will be administered from Aug. 8-9.
![Julius Klein Diamonds has announced a five-year partnership with the Women’s Jewelry Association to offer the Ella Klein Internship to WJA members. Ella Klein internship](https://uploads.nationaljeweler.com/uploads/a475eb85c5c987a070cb62c34bc47d33.jpg)
The Ella Klein Internship will take place in New York this summer.
![This satellite image from the National Oceanic and Atmospheric Administration captured Hurricane Idalia approaching the western coast of Florida in late August 2023, while Hurricane Franklin can be seen in the Atlantic Ocean. Jewelers Mutual Group is sharing safety tips for jewelers in time for the 2024 hurricane season. National Oceanic and Atmospheric Administration hurricane satellite image](https://uploads.nationaljeweler.com/uploads/3241d26cf0239dbdb06644f4b6152b3e.jpg)
Jewelers Mutual is advising jewelers along the coast to prepare for above-normal hurricane activity this year.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/291907a2143b601916626b3326bf8fac.jpg)
Fresh off Jewelry Market Week 2024, Peter Smith separates the positive—retail and product innovation—from the positively annoying.
![JCK Talks, the education sessions at JCK Las Vegas, run from Thursday, May 30 to Sunday, June 2. JCK Las Vegas show floor](https://uploads.nationaljeweler.com/uploads/e0dd6e607236d1c564c78a129ebc3d00.jpg)
From social media strategy to colored gemstone updates, these are a few of the sessions JCK Las Vegas goers should attend.
![The Couture Show will offer education sessions throughout the show in the Cristal Ballroom and in the Bandol Ballroom. Couture Show logo](https://uploads.nationaljeweler.com/uploads/136b7d20f36f4088fd85105edc3fa27f.jpg)
The programming topics include gemology, sustainability, artificial intelligence, and more.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/d6d23a39bf1391f0ba5ae9f7684c5182.jpg)
Emmanuel Raheb outlines six ways retailers can make brand relationships smoother and more beneficial for both parties.
![Sherry Smith is director of business development at Edge Retail Academy, the leading jewelry business consulting and data aggregation firm. She can be reached at sherry@edgeretailacademy.com. National Jeweler columnist Sherry Smith](https://uploads.nationaljeweler.com/uploads/c1473370cce3614a6148e6e206451bc5.jpg)
Sherry Smith shares tips for fostering successful vendor-retailer partnerships, from marketing investment to fast-seller replenishment.
![My Next Question webinar series graphic](https://uploads.nationaljeweler.com/uploads/f939c92bef2180632622a4b75180a077.png)
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
![Lilian Raji is a strategic communications and PR adviser who helps companies understand their marketing problems, then designs and executes strategies to solve them. National Jeweler columnist Lilian Raji](https://uploads.nationaljeweler.com/uploads/25d49665ae1a2332b50e2c593a6ad8f9.jpg)
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
![Peter Smith is an industry consultant, speaker, sales trainer, and author. He can be reached via email at TheRetailSmiths@gmail.com. National Jeweler columnist Peter Smith](https://uploads.nationaljeweler.com/uploads/2d34eb72f4e87d9c09959599dd33ddcf.jpg)
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
![Jewelers of America (JA) has opened the application window for its new bench jeweler scholarship, as well as its ongoing JA Scholarship Program. Jewelers of America logo](https://uploads.nationaljeweler.com/uploads/f281f566632fe646d307ccc7140018ce.jpg)
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
![The scholarship is in honor of Lonia Tate, who was a long-term associate at Ben Bridge Jeweler and the first black president of Executive Women International’s Seattle chapter. Ben Bridge Jeweler Logo](https://uploads.nationaljeweler.com/uploads/b4f83f58179d8a70fa70cc88b2ef3263.jpg)
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
![AGS Conclave will unite with GIA’s Symposium to create a new event named “Converge.” It will be held Sept. 7-10, 2025, in Carlsbad, California, at GIA’s headquarters, seen above, and the Omni La Costa Resort. Gemological Institute of America headquarters](https://uploads.nationaljeweler.com/uploads/ccd01a3f22937e4d2222c11a91c45276.jpg)
The two organizations will host a joint event, “Converge,” in September 2025.
![Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, was a keynote speaker at American Gem Society 2024 Conclave in Austin, Texas. Jesse Cole Savannah Bananas](https://uploads.nationaljeweler.com/uploads/6f0c112657c2e55773174d14ecd280b4.jpg)
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
![Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com. National Jeweler columnist Emmanuel Raheb](https://uploads.nationaljeweler.com/uploads/308325aea121f737c3a9e709fe99a89e.jpg)
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.