Recorded WebinarsJun 23, 2025
Watch: Top Trends at Couture, JCK Las Vegas 2025Sep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram Reels
Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Short-form video content can be a powerful storytelling tool for marketing jewelry and gemstones.
From TikTok videos to Instagram reels to YouTube shorts, there are several ways to get your content out into the world.
On the latest episode of “My Next Question,” National Jeweler’s Lauren McLemore and Jewelers of America’s Amanda Gizzi sat down with four of the industry’s social media marketing and content creation experts to discuss the tools they use to create high-quality videos, the platforms they prefer and why, and whether or not to jump on the trends.
Xarissa B. of @JewelBoxing; Severine Ferrari of @Engagement101; Stephanie Major, marketing director at Parle Gems; and Jenn Pacurar, content creator and photographer at Spotted Stills, gave us the scoop on where (and where not) to invest your energy when it comes to creating effective short-form video content.
Watch the full episode above or on the National Jeweler YouTube channel.
More information and registration for all upcoming webinars will be available here.
Related stories will be right here …
From TikTok videos to Instagram reels to YouTube shorts, there are several ways to get your content out into the world.
On the latest episode of “My Next Question,” National Jeweler’s Lauren McLemore and Jewelers of America’s Amanda Gizzi sat down with four of the industry’s social media marketing and content creation experts to discuss the tools they use to create high-quality videos, the platforms they prefer and why, and whether or not to jump on the trends.
Xarissa B. of @JewelBoxing; Severine Ferrari of @Engagement101; Stephanie Major, marketing director at Parle Gems; and Jenn Pacurar, content creator and photographer at Spotted Stills, gave us the scoop on where (and where not) to invest your energy when it comes to creating effective short-form video content.
Watch the full episode above or on the National Jeweler YouTube channel.
More information and registration for all upcoming webinars will be available here.
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