Watch: A Step-by-Step Guide to Using TikTok and Instagram Reels
Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
From TikTok videos to Instagram reels to YouTube shorts, there are several ways to get your content out into the world.
On the latest episode of “My Next Question,” National Jeweler’s Lauren McLemore and Jewelers of America’s Amanda Gizzi sat down with four of the industry’s social media marketing and content creation experts to discuss the tools they use to create high-quality videos, the platforms they prefer and why, and whether or not to jump on the trends.
Xarissa B. of @JewelBoxing; Severine Ferrari of @Engagement101; Stephanie Major, marketing director at Parle Gems; and Jenn Pacurar, content creator and photographer at Spotted Stills, gave us the scoop on where (and where not) to invest your energy when it comes to creating effective short-form video content.
Watch the full episode above or on the National Jeweler YouTube channel.
More information and registration for all upcoming webinars will be available here.
The Latest

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.


Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.



















